60JI Cred Ag Co 29

RNS Number:5712K
Amstrad PLC
15 May 2000

       AMSTRAD ADDS DIRECT LINE TO E-M@ILER ADVERTISER
              ROSTER AS VOLUME SHIPMENTS START
                              
                              
                              
Amstrad  plc  announced  today that  Direct  Line  Financial
Services,  a  division of the Royal Bank of  Scotland,  will
commence a direct response advertising programme next  month
using the Amstrad e-m@iler.

Sir  Alan Sugar, chairman of Amstrad, commenting on  today's
announcement, said:

"The   consumers'   response  to  the  e-m@iler   has   been
outstanding;  as good as I can remember for any  product  we
have  launched.   We are now working hard to  ship  as  many
units  out  to  retailers as we can.  When  direct  response
marketing companies like Direct Line and Britannia  come  on
board  as quickly as they have, we know we are doing  things
right".

Direct  Line  joins Britannia Music, Europe's leading  music
and video mail order company, which signed an agreement last
month  following the launch of the product  at  the  end  of
March.

Sir Alan concluded by saying :

"The trial 500 units, delivered to selected Dixons' branches
at  the  time of the product launch, have provided  valuable
and  positive  feedback.  Based on the experiences  of  this
trial, product enhancements have been made.  The product has
been  released  this  week  in mass  volume  to  the  retail
market".

The   Amstrad   e-m@iler,  termed  the   "first   all-in-one
communications centre", is subsidised in order to make it  a
compelling mass-market offer.  Amstrad will generate revenue
from e-mail usage as well as from advertising routed through
the e-m@iler to the owners' homes.


END

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