ALGL American Leis

RNS Number:6559Q
American Leisure Group Limited
25 March 2008


                                                                   25 March 2008



                         American Leisure Group Limited


                            ("ALG" or "the Company")


        Strategic Marketing Alliance with the Travel Acquisitions Group

                  Together With the Sale of TraveLeaders Group



American Leisure Group Limited (AIM:ALGL), "the vacation resort company", today
announces the establishment of a Strategic Alliance Marketing Agreement with the
Travel Acquisitions Group ("TAG"), formerly Carlson Leisure Group, that was
completed together with the sale of TraveLeaders Group, ALG's travel management
and distribution company.


As announced on 7 December 2007, ALG established a strategic alliance with TAG.
This agreement has now been formalised and is expected to significantly enhance
the execution of ALG's business model.  This alliance designates ALG as the
preferred family destination provider for the 1,700 owned and franchised travel
agencies throughout the United States and Canada that fall within TAG's
portfolio and over $6bn of buying power in the travel industry.


Terms of the transaction include an immediate cash payment based upon an initial
valuation of US$6 million, which was determined based on TraveLeaders' current
earnings level; plus an additional payment which may range up to $8 million
based upon the business' earnings during the year ending 31 December 2008.  The
upfront proceeds from this transaction will be employed to pay certain resort
development costs and to bolster the Company's working capital.


Malcolm Wright, Chief Executive Officer of ALG, said: "We are delighted with
both of these transactions, which will further enhance the travel component of
our business model.  Specifically, we believe that the relationship with TAG and
the expansion of the Company's leisure travel platform will contribute
significantly to occupancy rates and ultimately revenue per room per night at
our Sonesta Resort Orlando, Tierra del Sol."


TraveLeaders achieved a profit before taxation of approximately US$1.7 million
on turnover of US$18.6 million (unaudited) in the year ended 31 December 2007.
As of 29 February 2008, the net assets of TraveLeaders totalled approximately
US$ 427,000.


                                    - Ends -



For further information:


American Leisure Group Limited
Fred Pauzar, Director of Corp. Development             Tel: +1 407 251 2240
                                                       Tel: +44 (0) 7866 066 669
Malcolm Wright, Chief Executive Officer                Tel +1 407 251 2240


Dawnay, Day Corporate Finance
Gerald Raingold                                        Tel: +44 (0) 207 509 4570
                                                       www.dawnayday.com


Media enquiries:

Abchurch
Henry Harrison-Topham / Gareth Mead                    Tel: +44 (0) 20 7398 7710
gareth.mead@abchurch-group.com                         www.abchurch-group.com



About TraveLeaders Group

Operating for over 37 years, TraveLeaders is one of the largest travel services
distribution companies in North America offering diverse travel opportunities
throughout the world.  The Company provides clients with a comprehensive range
of business and vacation travel services, including corporate travel management,
leisure sales, meetings and incentives planning, plus industry education and
training.  TraveLeaders' integrated multi-channel distribution model offers its
customers the choice of traditional brick and mortar agencies, dedicated on-site
corporate travel departments, and the latest advancements in travel Internet
technology and e-commerce capabilities.



About Travel Acquisitions Group

With more than 1,700 travel agency locations in the United States and Canada,
Travel Acquisitions Group serves millions of individual leisure travelers, as
well as select corporate clients and destinations. Travel Acquisitions Group
also manages numerous leisure and franchise travel operations throughout the
United States under a variety of diversified brands.  Organized into three
individual companies, its brands include Carlson Wagonlit Travel Associates,
Cruise Holidays, Results! Travel(R), SeaMaster Cruises(R), All Aboard Travel,
SinglesCruise.com(R), Partners in Travel, Luxury Travel Network, Cruise
Specialists, Fly4Less.com, CruiseDeals.com, Carlson Destination Marketing
Services and Connexion Loyalty Travel Services.


                      This information is provided by RNS
            The company news service from the London Stock Exchange
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