Guild Esports PLC Launch of pro player team jersey
11 Agosto 2021 - 1:00AM
RNS Non-Regulatory
TIDMGILD
Guild Esports PLC
11 August 2021
Press Release
11 August 2021
Guild Esports PLC
("Guild Esports" or "Guild" or "the Company")
Launch of pro player team jersey
Guild Esports (LSE: GILD), a global team organisation and
lifestyle brand, is pleased to announce the launch of the Company's
official pro player jersey, that will be worn by all of Guild's pro
esports players in fixtures and tournaments.
The jersey will feature the Guild logo designed by acclaimed
streetwear designer Fergus Purcell, alongside the logo of Subway,
who became Guild's Official Quick-Service Restaurant Partner
following the signing of a two-year multi-million-pound sponsorship
deal in March this year.
Future iterations of the jersey will provide opportunities for
the Company to generate revenue as it will enable new sponsors to
promote themselves via logo placement, helping them to raise
awareness for their brand amongst Guild's fanbase including
sought-after but hard to reach Gen Z and millennial audiences.
Guild is increasingly a compelling partner for sponsors as the
Company continues to scale and increase its visibility. The Company
is one of Europe's fastest growing esports teams, having achieved a
533% increase in its social media following since 31 March 2021, to
reach over one million followers across its aggregate social
platforms.
Team jerseys worn by esports players at fixtures are not only
seen by live audiences but also online through broadcasts which are
streamed globally. The Fortnite FNCS All-Star Showdown, which Guild
took part in June this year, was broadcast live to the tournament's
audience of 16.8 million followers across various social media
channels. Guild's jersey will provide sponsors with an opportunity
to reach and engage with these significant audiences. According to
a report by Newzoo, the global esports audience alone is set to
reach 474.0 million by the end of 2021 and grow to 577.2 million in
2024.
Kal Hourd, Chief Executive, said: "We are really excited to
launch our team jersey after surpassing one million followers
across Guild's social platforms earlier this week, two months ahead
of schedule."
"Our consistently expanding audience figures and explosive
growth in our fanbase affords an exceptional opportunity for brand
visibility. As the esports sector returns to the in-person
tournaments and events where team kits are a prominent feature,
this will further support our revenue streams and long-term growth
strategy. Moreover, the jersey allows Guild's partnership team to
present a tangible branding opportunity to the global organisations
looking to partner with the Company."
FOR FURTHER INFORMATION, PLEASE CONTACT:
Guild Esports
Kal Hourd via Tancredi +44 207 887 7633
Chief Executive
Neil Thapar
Investor Relations
+44 7876 455 323
------------------------------
Tennyson Securities
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Corporate Broker
Peter Krens +44 207 186 9030
------------------------------
Zeus Capital
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Corporate Broker
John Goold
Benjamin Robertson +44 203 829 5000
------------------------------
Tancredi Intelligent Communication
Media Relations
------------------------------
Salamander Davoudi
Emma Valgimigli +44 7957 549 906
Helen Humphrey +44 7727 180 873
guild@tancredigroup.com +44 7449 226 720
------------------------------
About Guild Esports:
Guild Esports PLC is a global fan-focused team organisation and
lifestyle brand that fields professional players in gaming
competitions under the Guild banner. Our training academy aims to
attract and nurture the best esports talent, and our goal is to
provide the ultimate entertainment experience alongside a
distinctive lifestyle brand authentic to the esports community
worldwide. Guild is led by an experienced management team of
esports veterans and co-owned by David Beckham. The Company is
headquartered in the UK and its shares are listed on the main
market of the London Stock Exchange (ticker: GILD). Please visit
www.guildesports.com
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