HIP Hipcricket

RNS Number:0285S
HipCricket, Inc.
10 April 2008



                                HipCricket Inc.
                   ("HipCricket" or the "Company", AIM: HIP)


 HipCricket Launches First-Ever Comprehensive Hispanic Mobile Marketing Network


Initiative Brings Together Broadcasters and Brands To Create Targeted Marketing
      and Advertising Marketplace of Active Mobile Technology Users; Major
  Broadcasters Bustos, Lotus Communications and Davidson Media Group are Among
                                First Customers



HipCricket, the pioneering mobile marketing company, today launched the
first-ever comprehensive Hispanic mobile marketing network. The network
comprises a family of Hispanic media outlets that can be leveraged by brand
marketers.  This will deliver highly targeted and interactive mobile marketing
programs directly to the handsets of opted-in, engaged mobile users who are part
of the $860 billion U.S. Hispanic consumer market.



HipCricket, cited by CTIA, the International Association for the Wireless
Telecommunications Industry, and others for its innovation and ability to drive
broadcast revenue and consumer engagement, also announced that major Hispanic
media companies Bustos Media, Lotus Communications  and Davidson Media Group are
among the first to join the network.  These companies and others collectively
represent more than 50 radio and television stations, nearly one million
listeners and viewers, 24 overall markets and reach into seven of the top 15
Hispanic markets.



Brand marketers will be able to tap into and customise a media plan of Hispanic
stations in the network and their audiences with a single buy.  They will be
able to choose the markets, stations and the demographics to develop a
sophisticated media buy that pinpoints their target audience.



Ivan Braiker, chief executive officer of HipCricket commented, "The Hispanic
market represents an unprecedented opportunity for broadcasters and brands
because of its large and growing population, enormous purchasing power and great
consumer loyalty. Hispanics are also among the earliest and fastest adopters of
mobile technology, so the ultimate way to meaningfully engage with this
community is through mobile marketing. The Hispanic Mobile Marketing Network
gives brands and broadcasters a premier solution that facilitates real-time,
measureable, one-to-one relationships with Hispanic customers."



Amador Bustos, president and chief executive officer, Bustos Media, a
Spanish-language broadcasting company that owns and operates radio and TV
stations in high-growth markets throughout the United States said: "Joining
HipCricket's Hispanic Mobile Marketing Network was an easy decision because of
the company's proven track record-they have executed more than 17,000 mobile
campaigns that have delivered dramatic, measurable improvements in revenue
generation, listener engagement, audience growth and advertiser ROI."



Peter Davidson, President/Founder of Davidson Media Group said: "Mobile
marketing solutions from HipCricket will help us to connect with our audience in
ways we never thought possible, The company offers a flexible, easy to use
platform for delivering customized messages to Hispanic audiences. This
capability will allow us to successfully increase our loyal following while
maximizing the promotion of our shows, talent and events.  By becoming an
inaugural member of their Hispanic Mobile Marketing Network, we expect to see
even more added value for us and our advertisers."



Braiker added, "As the company's focus will be on accelerating the impact of
this development, additional capital will be invested in building this exciting
business opportunity.  Once the implementation of this program is completed, the
network will inevitably contribute significantly to HipCricket's revenue streams 
going forward."



HipCricket now has approximately 250 stations signed up to their selection of
offerings.



For further information, please contact:


HipCricket, Inc.                       Jeff Hasen               + 1 425 202-0835

Collins Stewart Europe Limited         Tim Mickley           +44 (0)20 7523 8000
                                       John Peat

Parkgreen Communications               Justine Howarth       +44 (0)20 7851 7480
                                       Bex Sanders-Hewett





NOTES TO EDITORS:



About the Hispanic demographic

One of the most rapidly growing demographics, Hispanics are heavy users of
mobile technology and text messaging.  In a recent Mobile Marketing Association
study, 32 percent of Hispanic consumers indicated that they were moderately or
highly receptive to mobile marketing messages and they're already equipped to
receive those messages.  Seventy-five percent of all U.S. Hispanic households
have multiple mobile phones and use them more than any other form of personal or
handheld technologies on the market today - and more than half regularly use
text messaging.



Important for broadcasters and marketers seeking to reach this demographic is
the number of Hispanics responding to text message advertisements, which has
increased by 20 percent in the past year.  Overall, the rate of text message
usage is growing dramatically among Hispanics, increasing by 39 percent in the
last 12 months, according to a recent M:Metrics study.



About the Network

As with all HipCricket programs, the Hispanic Mobile Marketing Network is
entirely permission-based so Hispanic consumers only receive the text messages,
alerts, and other mobile interactions they request. Additionally, all mobile
messages are customized based on the consumer's preferences and needs, helping
broadcasters and brands maximize their reach to Hispanic consumers.



About Bustos

Bustos Media is a Spanish-language radio and TV company which owns and operates
radio stations and TV in the mid-size, but high growth, markets throughout the
United States. Bustos also produces syndicated network formats, targeting U.S.
Hispanics which are now being carried by dozens of affiliated radio operators
across the nation.



About Lotus

Lotus Communications Corp. is one of the largest privately owned Radio Station
Groups in the United States. The corporation owns and operates radio stations in
Arizona, California, Nevada, and Texas.



About Davidson Media

Davidson Media Group (DMG) Davidson Media Group (DMG) is one of the largest
multicultural radio groups in America today. Since 2004, Davidson Media Group
has been addressing the needs of the underserved Hispanic and Inspirational
media markets with innovative, grassroots programming and growth opportunities
for advertisers and communities alike.



About HipCricket

HipCricket is a mobile marketing software and services company that specializes
in producing interactive mobile marketing campaigns that generate new revenue
for radio, television, brand and agency clients. The company drives revenue and
increases listenership, viewership and loyalty by tapping into the behaviors and
interests of more than 136 million Americans. HipCricket's unique technology
creates one-to-one relationships between participants and advertisers, based on
the trust of an opt-in only program. Since its launch in 2004, HipCricket has
delivered outstanding results for the biggest brands and broadcast groups in the
U.S., including: Clear Channel Radio, Premiere Radio Networks, Cumulus Radio,
Triad Broadcasting Company, Perry Broadcasting Inc., Press Communications,
Sandusky Broadcasting, Katz Media Group, Beasley Communications, Bonneville
International, Cox Radio, Media General, NBC, Coca-Cola, Staples, and Hershey's.



For more information, please visit www.hipcricket.com.






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            The company news service from the London Stock Exchange
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