Mirriad Advertising PLC Mirriad signs agreement with top ten US network
07 Noviembre 2023 - 1:00AM
RNS Non-Regulatory
TIDMMIRI
Mirriad Advertising PLC
07 November 2023
7 November 2023
Mirriad Advertising plc
("Mirriad" or the "Company")
Mirriad signs new agreement with top ten entertainment network
in the US
Mirriad, the leading in-content advertising company, is pleased
to announce that it entered into a new agreement ("Agreement") with
a US entertainment company ranked top 10 by advertising revenue and
a global leader in targeted subscription streaming ("Partner"). The
Agreement sets out the framework by which Mirriad expects to work
and integrate with the Partner with a view to activating new
in-content opportunities.
Operating in over 125 countries worldwide, the Partner is home
to iconic and fan-favourite brands across television, independent
film, production, distribution, gaming, and publishing. The network
is behind some of the most celebrated and acclaimed original film
and TV content and its streaming service includes the best content
from its seven networks.
The Agreement allows Mirriad to bring its AI-powered virtual
in-content advertising solutions to the Partner who expects to be
able to benefit from incremental ad revenue opportunities via the
new ad format that drives campaign performances for advertising
clients and aligns with the network's high-quality heritage thanks
to proven viewer preference for the in-content advertising
format.
Mirriad expects to integrate with the Partner to deliver a
seamless end-to-end solution encompassing content analysis,
campaign management, online access to inventory opportunities,
creative execution of digital assets, and campaign reporting.
Mirriad already works with 9 of the top 20 US advertising
spenders and today's Agreement will add significant quality
inventory for advertisers to spend their bu----dgets on.
Stephan Beringer, CEO at Mirriad , said: "This Partner owns and
distributes some of the most outstanding original TV and film
content and we are delighted to be working with them to unlock the
exciting opportunities of in-content advertising. After the first
phase of programme-based implementation of our format which is
planned to be executed in Q4 we look forward to soon start testing
our programmatic capabilities on our Partner's streaming
platform.
"This Agreement adds further momentum to our 'Mirriad-inside'
strategy to establish in-content advertising as a standard format
across the entire media and advertising ecosystem. It is the result
of our strong focus on the 10 leading entertainment companies in
the US and the acceleration of our partnership discussions and
negotiations, building upon our platform that now seamlessly
integrates with these companies' linear and programmatic sales
infrastructures and propositions. "
As previously announced on 18 July 2023, integration work,
testing and partnership discussions continue with multiple
entertainment Majors in the US and the Board anticipates that one
or more of these companies will ultimately contract with Mirriad by
the end of 2023, at which point a further announcement will be
made.
ENDS
About Mirriad
The leader in virtual product placement and in-content
advertising, Mirriad's multi-patented and award-winning platform
dynamically inserts products and brands into Television, SVOD/AVOD,
Music, and Influencer content. Mirriad creates net-new revenue
opportunities for content owners with an ad format that virtually
integrates brands in entertainment content, drives exceptional
performance for advertisers and dramatically improves the viewing
experience.
Mirriad currently operates in the US, Europe, and India.
For further information please visit www.mirriad.com or
contact:
Mirriad Advertising plc Tel: +44 (0)207 884 2530
Stephan Beringer, Chief Executive Officer
Financial Communications:
Charlotte Street Partners
Tom Gillingham Tel: +44 (0) 7741 659021
Fergus McGowan Tel: +44 (0) 7590 049023
About Reach announcements
This is a Reach announcement. Reach is an investor communication
service aimed at assisting listed and unlisted (including AIM
quoted) companies to distribute non-regulatory news releases into
the public domain. Information required to be notified under the
AIM Rules for Companies, Market Abuse Regulation or other
regulation would be disseminated as an RNS regulatory announcement
and not on Reach.
This information is provided by Reach, the non-regulatory press
release distribution service of RNS, part of the London Stock
Exchange. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
RNS may use your IP address to confirm compliance with the terms
and conditions, to analyse how you engage with the information
contained in this communication, and to share such analysis on an
anonymised basis with others as part of our commercial services.
For further information about how RNS and the London Stock Exchange
use the personal data you provide us, please see our Privacy
Policy.
END
NRADBBDBRGGDGXL
(END) Dow Jones Newswires
November 07, 2023 02:00 ET (07:00 GMT)
Mirriad Advertising (LSE:MIRI)
Gráfica de Acción Histórica
De Abr 2024 a May 2024
Mirriad Advertising (LSE:MIRI)
Gráfica de Acción Histórica
De May 2023 a May 2024