TIDMMIRI

RNS Number : 5636S

Mirriad Advertising PLC

07 November 2023

7 November 2023

Mirriad Advertising plc

("Mirriad" or the "Company")

LTIP option awards and PDMR dealings

Mirriad Advertising plc, the leading in-content advertising company, announces that, under the terms of the Company's long-term incentive plan ("LTIP"), 2,500,000 options over Ordinary Shares of GBP0.00001 each in the Company (the "Options") were granted on 7 November 2023 to Nic Hellyer, CFO Designate, at the start of his employment with the Company. The decision to grant the Options was made by the Remuneration Committee on 27 September 2023 and the grant is automatic with the commencement of Nic's employment.

The Options have been issued at a strike price of 3p each (equivalent to the price of the recent placing and open offer) and will vest annually over three years.

Total options granted

The quantity of the Options equates to 0.51% of the Company's existing issued share capital (the "ISC"). Following the grant of the Options, 52,808,831 options are under grant but not exercised under the Mirriad Advertising plc LTIP scheme (the "Total Options"), which equates to 10.8% of the ISC. The weighted average price of the Total Options is approximately 6.2p .

The notifications below are made in accordance with the requirements of the Market Abuse Regulations.

 
      Details of the person discharging managerial responsibilities 
  1    / person closely associated 
 a)   Name                       Nicolos ("Nic") Hellyer 
     -------------------------  -------------------------------------- 
      Reason for the notification 
  2 
     ----------------------------------------------------------------- 
 a)   Position / status          CFO Designate (PDMR) 
     -------------------------  -------------------------------------- 
 b)   Initial notification       Initial notification 
       / amendment 
     -------------------------  -------------------------------------- 
      Details of the issuer, emission allowance market participant, 
  3    auction platform, auctioneer or auction monitor 
     ----------------------------------------------------------------- 
 a)   Name                       Mirriad Advertising plc 
     -------------------------  -------------------------------------- 
 b)   LEI                        213800ZKOK9GIME7HE62 
     -------------------------  -------------------------------------- 
      Details of the transaction(s): section to be repeated for 
  4    (i) each type of instrument; (ii) each type of transaction; 
       (iii) each date; and (iv) each place where transactions have 
       been conducted 
     ----------------------------------------------------------------- 
 a)   Description of             Ordinary shares of GBP0.00001 each 
       the financial              ISIN: GB00BF52QY14 
       instrument, type 
       of instrument 
       Identification 
       code 
     -------------------------  -------------------------------------- 
 b)   Nature of the              Grant of Options over Ordinary Shares 
       transaction 
     -------------------------  -------------------------------------- 
 c)   Price(s) and volume(s)     Exercise price 3p, volume 2,500,000 
     -------------------------  -------------------------------------- 
 d)   Aggregated information 
       - Aggregated volume         2,500,000 
       - Price                     GBP75,000 
     -------------------------  -------------------------------------- 
 e)   Date of the transaction    7 November 2023 
     -------------------------  -------------------------------------- 
 f)   Place of the transaction   Outside a trading venue 
     -------------------------  --------------------------------------

ENDS

For further information please visit www.mirriad.com or contact:

 
 Mirriad Advertising plc                        Tel: +44 (0)207 884 2530 
  Stephan Beringer, Chief Executive Officer 
 Nominated Adviser & Broker:                    Tel: +44 (0)20 7886 2500 
  Panmure Gordon 
  James Sinclair-Ford/Daphne Zhang (Corporate 
  Advisory) 
  Rupert Dearden (Corporate Broking) 
 Financial Communications: 
  Charlotte Street Partners 
  Tom Gillingham                                  Tel: +44 (0) 7741 659021 
  Fergus McGowan                                  Tel: +44 (0) 7590 049023

About Mirriad

Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.

Mirriad currently operates in the US, Europe and the Middle East.

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END

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November 07, 2023 02:00 ET (07:00 GMT)

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