WPP PLC Acquisition (2949D)
20 Junio 2023 - 7:00AM
UK Regulatory
TIDMWPP
RNS Number : 2949D
WPP PLC
20 June 2023
FOR IMMEDIATE RELEASE 20 June 2023
WPP PLC ("WPP")
WPP invests in diversity-focused creative agency Majority
WPP today announces the acquisition of a 30% stake in Majority,
the US-based creative agency that combines a multicultural talent
model with award-winning general marketing capabilities.
Majority was founded in 2021 by CEO Omid Farhang and Hall of
Fame athlete-turned mogul Shaquille O'Neal, alongside Chief
Strategy Officer Asmirh Davis and Chief Marketing Officer Jorge
Hernandez. In 2022, the agency's leadership team added Chief
Culture and Innovation Officer Brandon Butler.
Majority's key clients to date include The Coca-Cola Company,
the NBA G League and Match Group. In 2022, it was named Adweek's
Breakthrough Agency of the Year and Ad Age's Small Agency Newcomer
of the Year. Majority was also named among Fast Company's most
innovative companies, alongside WPP and Ogilvy.
The strategic partnership between WPP and Majority will create a
compelling and differentiated offer to the current and prospective
clients of both companies. Majority specialises in "disruptive
creativity that moves culture" across services including
advertising, strategic planning, digital, branded entertainment,
design, product innovation, experiences, art and activism.
The agency has a diversity-led approach to hiring and developing
talent based on the premise that greater diversity is a competitive
advantage for creating impactful marketing that lands in culture.
All of Majority's C-suite and more than 75% of its employees
represent the BIPOC and LGBTQ+ communities.
Majority is based in Atlanta, an important centre for WPP as the
base for a growing number of clients and a hot bed of creative
talent. The agency will make use of WPP's new campus in the city,
which opened its doors this month.
Omid Farhang, founder and CEO of Majority, said: "Our first
chapter was about creating fertile ground for a more diverse talent
mix to do the best work of their lives. Our next chapter wants to
be about expanding opportunity through scale, and with its global
reach, leading capabilities and commitment to creativity, WPP is
the ultimate partner to help us author it."
Mark Read, CEO of WPP, said: "We have been really impressed by
the vision, market positioning and trajectory of Majority since its
launch in 2021 and we are delighted to become strategic partners in
the agency. We're excited to be working with Omid and the team as
they continue to do great work and change our industry."
Further information
Niken Wresniwiro, WPP
+44 (0)20 7282 4600 / +44 7876 005 4891
niken.wresniwiro@wpp.com
Martina Suess, WPP
+1 917-456-5049
martina.suess@wpp.com
Steve Sapka, Majority
305-479-5208
Steve@SapkaComm.com
About WPP
WPP is the creative transformation company. We use the power of
creativity to build better futures for our people, planet, clients
and communities. For more information, visit www.wpp.com .
About Majority
Majority is the award-winning creative agency co-founded in 2021
by Shaquille O'Neal and Omid Farhang. Majority combines a
multicultural talent model with general market capabilities, on the
belief that diversity is the ultimate competitive advantage for
ideas that land in culture. To learn more about Majority, visit
majorityagency.com .
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END
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