Align Technology Launches Integrated Consumer Campaign and #Invisisforkids to Drive Awareness of How the Invisalign® Palatal Expander System Is a Better Option for Expanding a Child’s Narrow Palate to Make Room for Adult Teeth
08 Abril 2024 - 7:00AM
Business Wire
The “Better Way” campaign to showcase how the
Invisalign Palatal Expander System is a more positive patient
experience and is just as effective as traditional metal expanders,
but with less stress for kids and parents caused by having to
manually crank open the metal expander every day.
The Invisalign Palatal Expander is a
revolutionary removable 3D-printed appliance that is clinically
proven to be safe and effective, is less painful than traditional
metal expanders, and promotes better oral hygiene.
Align Technology, Inc. (NASDAQ: ALGN) a leading global medical
device company that designs, manufactures, and sells the
Invisalign® system of clear aligners, iTero™ intraoral scanners,
and exocad™ CAD/CAM software for digital orthodontics and
restorative dentistry, today announced the “Better Way” new
advertising campaign for the Invisalign brand featuring the “Invis
is for Kids” tagline and hashtag.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240408068093/en/
The “Better Way” campaign to showcase how
the Invisalign® Palatal Expander System is a more positive patient
experience and is just as effective as traditional metal expanders,
but with less stress for kids and parents caused by having to
manually crank open the metal expander every day. (Photo: Business
Wire)
The “Better Way” campaign, launched today across the United
States and Canada, will inform parents that there is a new and
better option for expanding a child’s narrow palate that is safe,
clinically effective and without the pain and anxiety of
traditional appliances. The integrated campaign will include
targeted messages and materials for consumers and for doctors to
drive awareness of early orthodontic intervention and that “Invis
is for Kids.”
“As part of our ‘Invis is for Kids’ strategy to improve the
orthodontic experience for children, we are excited to launch the
‘Better Way’ integrated consumer campaign to drive awareness of how
the Invisalign® Palatal Expander System is a game-changer for
expanding a child’s narrow palate,” said Kamal Bhandal, Align
Technology vice president, Global Brand and Consumer Experience.
“By sharing authentic experiences from parents whose kids have been
treated by the Invisalign Palatal Expander System, as well as the
first-hand experiences of patients and their doctors, our goal is
to explain the benefits of the Invisalign Palatal Expander System
as the product of choice for palatal expansion, through
professional marketing material for doctors’ offices and digital
media content to reach moms across social media, TV, email, and
digital.”
The Invisalign Palatal Expander System is a modern and
innovative direct 3D printed device based on proprietary and
patented technology. Invisalign Palatal Expanders are intended for
use in rapid expansion and subsequent holding of skeletal and/or
dental narrow maxilla (upper jaw) with primary, mixed, or permanent
dentition during treatment of patients. Combined with Invisalign
First™ aligners, Invisalign Palatal Expanders provide doctors with
a full early intervention treatment solution for Phase 1 treatment,
an early interceptive orthodontic treatment for young patients.
Phase 1 treatment is traditionally done through arch expanders or
partial metal braces, before all permanent teeth have erupted –
typically at ages 6 through 10.
The “Better Way” campaign launched on April 8 across the United
States and Canada through videos on major digital platforms, a
landing page, in-office focused parent collateral, and a targeted
“Mom Influencers” social media campaign.
Key “Better Way” consumer messages for the Invisalign Palatal
Expander System include:
- Say goodbye to daily screw-turning: Every set of expanders is
custom-fit to your child’s mouth and 3D-printed for a sleek design,
and a more comfortable1 and less anxiety-inducing experience1—for
your child and for you.
- Clinically proven to be safe and effective.2 The era of
traditional expanders is over. The Invisalign Palatal Expander
System is the only FDA-cleared, removable palatal expander that’s
just as effective as traditional fixed expanders.2
- Removable for better oral hygiene.3 With no metal or wires in
the way, your child can easily pop out the Invisalign Palatal
Expander to brush and floss as usual.
- Based on the survey in August 2023 in CAN of 10
Invisalign-trained orthodontists who participated in the Invisalign
Palatal Expander System Technical Design Assessment and have
treated at least 1 patient ages 6-11 years with IPE. Data on file
at Align Technology, as of October 30, 2023.
- Based on data from a multi-site US IDE clinical study (n=29
subjects, ages 7-10 years) of expansion treatment with Invisalign®
Palatal Expanders. Data on file at Align Technology, as of
September 5, 2023.
- Data on file at Align Technology, as of September 5, 2023.
About the Invisalign Palatal Expander System
The Invisalign Palatal Expander System is a modern, innovative
direct 3D printed orthodontic appliance designed based on
proprietary and patented technology. The Invisalign Palatal
Expander System is indicated for the orthodontic treatment of
malocclusion. The system is used for the rapid expansion and
subsequent holding of skeletal and/or dental narrow maxilla (upper
jaw, dental arch and teeth, palate) with primary, mixed, or
permanent dentition during orthodontic or orthopedic treatment in
children or adolescents. In adults, it is to be used in conjunction
with surgery or other interventions when necessary. Devices are 3D
printed and are manufactured based on digital scan data from
commercially available iTero® intraoral scanners offered by Align
Technology, Ltd. The devices are removable and more hygienic than
traditional appliances; manufactured to custom fit each patient’s
anatomy for optimal comfort and aesthetics, expanders fit
comfortably in the patient’s mouth and changed daily (no screw
required).
The System is comprised of Invisalign Palatal Expanders (active
expansion, each stage comes with a programmed expansion of up to
0.25mm/stage, changed daily or as per doctor’s discretion) and
Invisalign Palatal Holders (copies of the last stage of the
expansion phase designed to hold the maxilla post-active expansion
and changed every 2-4 weeks as directed by the treating doctor),
Invisalign Attachment Templates and proprietary 3D shape generation
software.
About Align Technology, Inc.
Align Technology designs and manufactures the Invisalign®
system, the most advanced clear aligner system in the world, iTero™
intraoral scanners and services, and exocad™ CAD/CAM software.
These technology building blocks enable enhanced digital
orthodontic and restorative workflows to improve patient outcomes
and practice efficiencies for over 256 thousand doctor customers
and is key to accessing Align’s 600 million consumer market
opportunity worldwide. Over the past 27 years, Align has helped
doctors treat approximately 17 million patients with the Invisalign
system and is driving the evolution in digital dentistry through
the Align Digital Platform™, our integrated suite of unique,
proprietary technologies and services delivered as a seamless,
end-to-end solution for patients and consumers, orthodontists and
GP dentists, and lab/partners. Visit www.aligntech.com for more
information.
For additional information about the Invisalign system or to
find an Invisalign doctor in your area, please visit
www.invisalign.com. For additional information about the iTero
digital scanning system, please visit www.itero.com. For additional
information about exocad dental CAD/CAM offerings and a list of
exocad reseller partners, please visit www.exocad.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240408068093/en/
Align Technology Madelyn Valente
(909) 833-5839 mvalente@aligntech.com
Zeno Group Sarah Johnson (828)
551-4201 sarah.johnson@zenogroup.com
Align Technology (NASDAQ:ALGN)
Gráfica de Acción Histórica
De Abr 2024 a May 2024
Align Technology (NASDAQ:ALGN)
Gráfica de Acción Histórica
De May 2023 a May 2024