Bestway Europe Unlocks New Market Potential and Accelerates Business Growth with BigCommerce
19 Febrero 2024 - 7:00AM
Business Wire
Taking a composable approach with a headless
front-end, Bestway Europe maximizes the flexibility and
customization to create compelling customer experiences, simplify
complexities and swiftly adapt to dynamic market conditions
BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce
platform for fast-growing and established B2C and B2B brands, today
announced Bestway Europe, one of Europe’s largest producers of
high-quality and innovative sporting and leisure products, has
launched Bestway Italy and Bestway France on its platform aiming to
expand its business and offer enhanced user experiences. Central to
Bestway’s growth strategy is the digital transformation of its
brand to offer premier customer experiences at every touchpoint,
while expanding into Italy and France with more European markets to
follow.
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Bestway Europe launches Bestway Italy and
Bestway France on its BigCommerce platform aiming to expand its
business and offer enhanced user experiences. (Graphic: Business
Wire)
"Our mission is to establish ourselves as a frontrunner in the
digital landscape, providing unparalleled customer service to our
loyal shoppers in Italy, France and across Europe,” said Simone
Zesi, CEO of Bestway Europe. “We recognize the significance of
digital transformation in reshaping industries, and our unwavering
commitment to digital innovation enables us to deliver exceptional
value, meet evolving customer needs and solidify our position as a
leader in the market. Embracing this transformation is not only
crucial to our success, but also essential in staying ahead of the
competition and ensuring our customers receive the best possible
solutions."
Security, performance and scalability limitations with Bestway’s
existing monolithic ecommerce system resulted in a high total cost
of ownership, compelling them to seek a more flexible, modular
solution that could grow with the company. Bestway turned to
BigCommerce agency partner Adiacent to design a composable,
headless site with robust enterprise components that unlocked
possibilities that would have otherwise been complex and
resource-intensive to implement.
“When building a complex project like Bestway Europe’s market
sites, it is of utmost importance to maintain transparency, choose
the right technology stack that grants openness and flexibility,
adopt solutions to workflows and ultimately embrace change. No
digital commerce project is the same, and working with BigCommerce
whose strong domain expertise and valuable technology partners were
absolutely instrumental to the project's success,” said Tomasso
Galmacci, digital commerce consultant at Adiacent.
By adopting a composable commerce approach, Bestway is able to
swiftly and seamlessly adapt to dynamic market conditions and
evolving customer demands. Modular building blocks following the
MACH principle helps Bestway seamlessly implement a robust
cross-border strategy to efficiently cater to the unique
requirements of diverse markets and regions, propelling their
growth and market penetration.
“The BigCommerce project is instrumental in propelling Bestway's
ecommerce capabilities to an advanced level, encompassing both the
front-end and back-end functionalities. As we anticipate the
technologies and possibilities that lie ahead in the coming years,
it is imperative to have flexible tools that facilitate seamless
integration of new features, without the need for frequent project
overhauls. By adopting such agile tools, we ensure continuous
updates and uphold a user experience that remains in sync with the
ever-evolving market landscape and future developments," said
Enrico Ticozzi, ecommerce, IT & legal director of Bestway
Europe.
Bestway Europe joins a growing list of enterprise merchants
using BigCommerce’s composable commerce architecture including
Selle Italia, Bluespresso B.V., the Dutch distributor for Lavazza,
Ted Baker, MKM Building Supplies, Jimmy Brings and Cambio Bike.
“B2C and B2B ecommerce is growing rapidly in Italy, and mid-to
large retail brands are capitalizing on headless composable
commerce to future-proof their ecommerce operations and fuel
innovation and success,” said Mark Howes, vice president of
Southern Europe at BigCommerce. “Bestway is an excellent example,
and together with our trusted partner Adiacent, we look forward to
helping Bestway enter new markets and accelerate growth.”
To learn more about BigCommerce’s enterprise ecommerce
solutions, click here.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable
ecommerce platform that empowers brands and retailers of all sizes
to build, innovate and grow their businesses online. BigCommerce
provides its customers sophisticated enterprise-grade
functionality, customization and performance with simplicity and
ease-of-use. Tens of thousands of B2C and B2B companies across 150
countries and numerous industries rely on BigCommerce, including
Burrow, Coldwater Creek, Francesca’s, Harvey Nichols, King Arthur
Baking Co., La Perla, MKM Building Supplies, United Aqua Group and
Uplift Desk. For more information, please visit www.bigcommerce.com
or follow us on X, LinkedIn, Instagram and Facebook.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd.
Third-party trademarks and service marks are the property of their
respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20240219574972/en/
Dana Marruffo pr@bigcommerce.com
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