FreeWheel Appoints Soo Jin Oh as its First Chief Strategy Officer
06 Septiembre 2022 - 11:45AM
Business Wire
Oh will be responsible for defining FreeWheel’s
priorities and managing the company’s strategy and key initiatives
globally as it expands services to support the growing complexities
of the media landscape.
Today, FreeWheel announced that it has named Soo Jin Oh as Chief
Strategy Officer, a new role developed for the company. Oh will
work closely with FreeWheel leadership to develop strategic plans
in support of achieving the company’s long-term vision, enhance
business operations and establish strong relationships within the
advertising landscape. She will be based in New York and report to
Mark McKee, General Manager of FreeWheel.
TV advertising continues to transform at a rapid pace and as
such, FreeWheel designed the new role of the chief strategy officer
to define and lead the company’s strategic priorities across the
globe, as it focuses on connecting the industry, in addition to
enabling TV advertising’s addressable future, to foster simplicity,
efficiency and scale across today and tomorrow’s complex TV
marketplace.
“Soo Jin is renowned for building strong teams, spearheading
media, data, revenue and technology strategies; and executing with
measurable and impactful results to the business,” said Mark McKee,
General Manager, FreeWheel. “Her sharp mind, strong relationships
and creative and strategic approaches, as well as her commitment to
employee development, will be incredibly valuable to us. We look
forward to working with her as FreeWheel continues to connect
buyers and sellers within the new TV ecosystem and provide global
technology solutions so both sides can achieve better results with
ease, control and security.”
With more than 15 years of experience in media and digital
leading strategy, product and operations efforts, Oh has worked
alongside leading industry companies. She joins FreeWheel from
Gamut, where she rose from vice president, client strategy &
solutions to president in five years. Prior to Gamut, Oh served as
a senior leader in data business and ad operations at Magnetic, IDG
TechNetwork and DogTime Media, Inc. (now Evolve Media), amongst
other roles, beginning her career as an account manager at
Google.
A key player in the advertising industry, Oh was recently named
one of Cynopsis Media’s Top Women in Media as an Ad Tech Innovator
and while at Gamut, the company was awarded Best TV Ad Tech
Innovation at the 2021 Digiday Video & TV Awards. She is a
member of the Forbes Agency Council and IAB’s Advance TV Committee.
Additionally, Oh is a monthly author for Marketing Land and a
previous contributor at Forbes. She graduated from the University
of California, Berkeley with a bachelor’s degree in American
Studies: American Business and Globalization and resides in New
York.
About FreeWheel
FreeWheel empowers all segments of The New TV Ecosystem. We are
structured to provide the full breadth of solutions the advertising
industry needs to achieve their goals. We provide the technology,
data enablement and convergent marketplaces required to ensure
buyers and sellers can transact across all screens, across all data
types and all sales channels, in order to ensure the ultimate goal
– results for marketers. With offices in New York, San Francisco,
Chicago, London, Paris, Beijing and across the globe, FreeWheel, A
Comcast Company, stands to advocate for the entire industry through
the FreeWheel Council for Premium Video. For more information,
please visit https://www.freewheel.com/ and follow us on Twitter
and LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20220906005902/en/
Media: Elaine Wong Elaine_Wong@comcast.com
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