Creative Realities illuminates Airport Shopping with Engaging LED Experiences
14 Noviembre 2023 - 8:00AM
Creative Realities, Inc. (NASDAQ: CREX, CREXW), a leading digital
signage and media network solutions provider, today announced its
collaboration with Paradies Lagardère. With over 700 retail and
restaurant locations strategically positioned across more than 90
airports in North America, Paradies Lagardère stands as a beacon of
innovation, creating unique shopping environments in airports. This
dynamic approach illuminates new pathways in the realm of airport
retail, where cutting-edge technology meets curated consumer
experiences, redefining how travelers engage with retail spaces.
The heart of the deployment lies in the dynamic digital screens
& LED walls designed and installed by Creative Realities. These
technologies serve a dual purpose: to enhance the overall ambiance
with seasonal and environmental content while promoting specific
products and in-store sales. Overseeing the complete execution
strategy, Creative Realities provided renderings that demonstrated
how these installations would augment the airport’s ambiance, a
crucial factor in expanding Paradies Lagardère’s footprint,
elevating the broader airport experience while commanding greater
impact for its brand locations.
"By strategically deploying LED solutions that blend seamlessly
with the stores’ static elements, we've amplified the allure of
travel essentials, transforming ordinary spaces into captivating
environments and setting Paradies Lagardère apart from other
retailers,” said Rick Mills, CEO at Creative Realities. “Especially
as the holiday season kicks into full swing and airports buzz with
increased activity, LED solutions like this drive additional foot
traffic and also create a dynamic atmosphere that helps hectic
travelers find travel or gift essentials while in motion.”
The digital screens provide promotional and seasonal messaging
updates, as well as tailored content animations that empower
Paradies Lagardère to make personalized recommendations, enhancing
customer interactions and driving sales. The seamless integration
of technology not only enhances operational efficiency but also
enriches the overall shopping experience for travelers.
As airports increasingly compete to offer the most innovative
and appealing retail spaces, Paradies Lagardère relies on key
partners like Creative Realities to help establish new standards in
travel retail. The LED installations serve as a testament to
Paradies Lagardère’s dedication to offering travelers a shopping
experience that is both convenient and visually captivating.
"We believe in offering travelers more than just products; we
offer a full and engaging experience,” said Chris Tennyson, Senior
Director of Interior Design and Visual Merchandising at Paradies
Lagardère. “Creative Realities understood our vision and worked
closely with us to bring it to life. Their expertise in merging
analog and digital elements created a harmonious blend of
technology and aesthetics, setting a new standard in airport
retail."
About Creative Realities, Inc.Creative
Realities helps clients use the latest omnichannel technologies to
inspire better customer experiences. CRI designs, develops and
deploys consumer experiences for high-end enterprise-level
networks, and is actively providing recurring SaaS and support
services across diverse vertical markets, including but not limited
to automotive, advertising networks, apparel & accessories,
convenience stores, food service/QSR, gaming, theater, and stadium
venues. The company has operations across North America with active
installations in more than 10 countries.
Contacts
Media InquiriesChristina
Daviescdavies@ideagrove.com
Investor Relationsir@cri.com
Creative Realities (NASDAQ:CREXW)
Gráfica de Acción Histórica
De Abr 2024 a May 2024
Creative Realities (NASDAQ:CREXW)
Gráfica de Acción Histórica
De May 2023 a May 2024