Join Tyler Perry and Soledad O’Brien for a Black History Month Conversation on “Creation, Credit & Change” in the Black Community
01 Febrero 2024 - 7:30AM
Business Wire
Intuit QuickBooks and Mailchimp to Host Virtual
Event to Honour Black Business Owners and Entrepreneurs
In celebration of Black History Month, Intuit Inc. (Nasdaq:
INTU), the global financial technology platform that makes Intuit
TurboTax, Credit Karma, QuickBooks, and Mailchimp, will host a
fireside chat at Intuit’s new Atlanta office, home of Mailchimp, to
spotlight Black business owners and entrepreneurs who are driving
change through creativity and innovation, and explore the
challenges they face on the road to success.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240201596986/en/
Intuit QuickBooks and Mailchimp to Host
Virtual Event to Honour Black Business Owners and Entrepreneurs
(Graphic: Business Wire)
WHAT: In a fireside chat hosted by Intuit QuickBooks and
Mailchimp, leaders in providing technology solutions for small
businesses, Soledad O’Brien will moderate a conversation with Tyler
Perry around “Creation, Credit & Change” in the Black
community. The discussion will explore Perry’s remarkable journey
from entrepreneur to multi-hyphenate and film studio founder,
uncovering how Perry’s creative vision, perseverance, and deep
understanding of his audience led to unprecedented success.
While Black creatives and entrepreneurs such as Perry have long
been trailblazers in their respective industries, too often they
are undervalued for their work. In fact, according to new data from
the Intuit QuickBooks Black History Month Survey, which explores
the struggles and successes of Black business owners, nearly 8 in
10 (79%) Canadian Black-owned small businesses reported
undercharging for their products and services — compared to 63% of
their non-Black peers. Additionally, only 1 in 2 (55%) Canadian
survey respondents felt that Black creatives and innovators have
been significantly acknowledged for their cultural
contributions.
Attendees of the fireside chat will hear first-hand from Perry
about how he overcame these and other challenges, and gain valuable
insights on how small business owners and entrepreneurs can
cultivate prosperity and protect their work in an ever-changing
business landscape.
WHO: The live fireside chat will feature:
- Speaker: Tyler Perry, actor, producer, director, author,
entrepreneur, and philanthropist
- Moderator: Soledad O’Brien, award-winning
journalist
- Small businesses: Catherine Addai - Kaela Kay, Jilea and Jamie
Hemmings - Nourish & Bloom Market, Alex Cole Acosta - Soul Food
Cypher, Nicole Davis - Butler-Davis Tax & Accounting, and Robby
Simon - Play.Room
WHEN: Tuesday, February 13, 2024 at 10 a.m. PT / 1 p.m.
ET
WHERE: The fireside chat will broadcast live from
Intuit’s new Atlanta office, home of Mailchimp. Attendees can
register to watch this free, virtual event here.
WHY: Black small business owners and entrepreneurs often
face racial disparities and increased socioeconomic factors that
hinder progress and create a more challenging path to success
compared to their non-Black peers. New data from the
QuickBooks-commissioned survey revealed that more than 8 in 10
(84%) Black small business owners report they’re the first in their
immediate or extended family to own a business — compared to 75% of
their non-Black peers. Additionally, nearly 7 in 10 (69%)
Black-owned small businesses say they’re the only or one of the few
businesses in their city or town offering their
product/services.
QuickBooks and Mailchimp are committed to supporting and
powering prosperity for the Black community. This fireside chat is
one of many ways that QuickBooks and Mailchimp are working to
amplify, uplift, and connect with small business owners and
entrepreneurs in the Black community to help overcome these
barriers and achieve success.
About Intuit
Intuit is the global financial technology platform that powers
prosperity for the people and communities we serve. With 100
million customers worldwide using TurboTax, Credit Karma,
QuickBooks, and Mailchimp, we believe that everyone should have the
opportunity to prosper. We never stop working to find new,
innovative ways to make that possible. Please visit us at Intuit.ca
and find us on social for the latest information about Intuit and
our products and services.
Intuit QuickBooks Black History Month 2024 Survey
Methodology
Intuit QuickBooks commissioned an online survey completed in
January 2024 of 1,500 Black small business owners and 1,500
non-Black small business owners (adults aged 18+) throughout
Canada. Nine in 10 (91%) Black business owners surveyed had 1-100
employees and 9% had no employees. Overall, 47% of Black
respondents were male while 53% were female. One in 10 (10%) Black
respondents were Gen Z, 75% were Millennial, 9% were Gen X, and 5%
were Baby Boomers. Percentages have been rounded to the nearest
decimal place so values shown in data report charts and graphics
may not add up to 100%. Responses were collected using Pollfish
audience pools and partner networks with double opt-ins, random
device engagement sampling, and post-stratification based on census
data to ensure accurate targeting and results. Respondents received
remuneration.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240201596986/en/
Intuit QuickBooks: Emily Stephan
emily_stephan@intuit.com
Nora Hickey nora.hickey@edelman.com
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