BEIJING, April 8, 2021 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, is pleased to announce that the season
three of its variety show Youth With You (the
"Show"), which is currently being broadcast exclusively on the
Company's streaming platform, has become an instant hit both
domestically and overseas.
According to market research firm Enlightent, the Show scored
the top position among online domestic variety shows during the
first quarter. It was also ranked number one on other leading
third-party lists including Endata, Guduodata Popularity Index,
Vlinkage Play Index, Piaofang, Baidu Index, and Wechat
Index.
As the Show is aired, the trainees and mentors' stage
performances and fashion have been heatedly discussed on many
Chinese social media platforms. On Weibo, topics related to the
Show have been among the top 992 most-searched terms and the
hashtag #YouthWithYou has reaped over 64.31 billion views. Whenever
a new episode goes live, the trainees' stage performances will
instantly become topics of discussion. On other Chinese video
platforms such as Douyin, Kuaishou, Douban, Zhihu, and QQ Music,
each episode has ranked in the 10 most-searched
terms.
The Show's success spreads abroad, driving increased views
and engagement
Following the Show's instant success in China, it has quickly amassed a growing legion
of fans abroad. The Show has become the most popular variety show
among users from the Philippines,
Vietnam, North America, Singapore, the Middle East, South
Korea, and other countries and regions. On several
occasions, the Show has been the top trending topic on Twitter
worldwide, with hashtags such as
#YWY3WithLisa and #MentorLisalsBack ranking in the top three
of Twitter's global trending lists.
The dance mentor LISA's performances and comments on trainees',
stage performances and fashion sense, are topics that have garnered
much attention at social networking platforms such as Instagram and
Facebook. Along with the Show's massive global success, there has
been a significant rise in engagement across all key metrics with
increased viewership, audience voting, and merchandise
purchases.
International audiences are able to watch Youth With
You in 10 subtitled languages, including traditional
Chinese, simplified Chinese, English, Thai, and Bahasa Melayu.
Without the language barrier, international audiences have been
introduced to Chinese youth idols who have a strong sense of their
own styles and personalities.
As the Show proceeds under new rules designed for season three,
the trainees are garnering numerous overseas fans for their
distinctive personalities and stage performances. On iQIYI
International, the viewing time is the longest of users from
the Philippines, Vietnam, North
America, and Singapore. In
the Middle East, South Korea, Malaysia, and Thailand, the program ranks in the top three
in terms of popularity. The Show has also become a much-discussed
topic in Thailand, Malaysia, Singapore, Vietnam, Philippines, Indonesia, Japan, South
Korea, USA, Mexico, Peru,
Argentina, Brazil, and Cuba, making it onto their trending lists.
Since this season's theme song "We Rock" was released, many
YouTube bloggers have re-created the difficult dance moves and
performance of the trainees, further boosting the popularity of the
Show. Currently, Youth with You's official YouTube channel has many
videos that have garnered over five million views including "Dance
Mentor LISA Show Time: 'Lover' & 'Intentions'" and "Clip:
LISA's Online Tutoring Of "Hero Kick It". On TikTok, a series of
derivative videos have been viewed over 30 million times and more
than 350,000 users have liked the video "I finally get LISA's
number".
Since the release of its first episode, season three of the Show
has continued to surprise viewers with a range of features
including its decision to forgo accompaniment music, its new theme
song and innovative stage performances. At the same
time, Youth With You is injecting new momentum
into China's burgeoning idol
industry, transforming it into a global sensation. As the Show
progresses, the trainees will continue to reveal their
personalities and talent, enriching China's idol industry and exporting Chinese
culture and values to an increasing number of viewers
worldwide.
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SOURCE iQIYI