IZEA Research Discovers 54% of Consumers Ages 18-60 Would Quit Jobs to Become Full-Time Influencers
18 Julio 2024 - 9:00AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
technology, data, and services for the Creator Economy, released
the United States edition of its research report, “Influencer
Aspirations” today. The 2024 report is based on U.S. consumer
sentiment and seeks to understand who considers themselves
influencers, who aspires to become an influencer, and what role
influencer marketing plays in their daily lives.
The survey found that 64% of social media users would accept
payment from brands to promote their products on their social media
channels.
"This research underscores the seismic shift in career
aspirations driven by the thriving creator economy. Nearly half of
young consumers are willing to leave traditional employment to
pursue full-time influencer roles, demonstrating the allure and
impact of this industry,” said Ted Murphy, IZEA’s CEO and founder.
“Moreover, with 26% of social media users already considering
themselves influencers, it’s clear that influencer marketing is not
just a passing trend, but a cultural phenomenon shaping the future
of work and commerce.”
Key Insights for Influencers:
- Over 44% of those who consider themselves influencers have more
than 10,000 followers.
- Consumers who spend more than 5 hours per day on social media
are 4.4 times more likely to be compensated by brands to post
online.
- Influencers are 2.5 times more likely to post live video
content than regular social media users.
- 59% of influencers surveyed work full-time jobs.
- Influencers are 1.5 times more likely to be self-employed than
general social media users and 2.5 times less likely to work for a
company with over 1,000 employees.
Key Insights for Marketers:
- 26% of social media users ages 18-29 consider themselves social
media influencers.
- 53% of influencers have been paid by or received products from
brands to make posts on social media.
- 64% of respondents say they would accept payment or products
from brands to post on social media.
- 41% of social media users know someone who makes money as a
social media influencer.
- Those ages 18-29 are more likely than other age groups to
aspire to be social media influencers.
“Beyond the headline figures, our study reveals some fascinating
insights into the dynamics of the influencer landscape,” continued
Murphy. “For instance, influencers are more likely to be
self-employed, and individuals spending significant time on social
media are more likely to receive compensation for brand promotion.
These findings underscore the evolving nature of work and the
growing significance of the Creator Economy in shaping not just
marketing strategies but also career paths and lifestyle choices
for the digital generation.”
Results from the study are based on the responses from 1,217
U.S. social media users over the age of 18. The research study is
part of an ongoing series of IZEA Insights reports focusing on the
past, present, and future of influencer marketing.
Download the report for free here: Influencer Aspirations.
To work with IZEA as either an influencer or a marketer, visit
izea.com. For news and resources, follow IZEA at x.com/izea.
About IZEA Worldwide, Inc.IZEA Worldwide, Inc.
(“IZEA”) is a marketing technology company providing software and
professional services that enable brands to collaborate and
transact with the full spectrum of today’s top social influencers
and content creators. The company serves as a champion for the
growing Creator Economy, enabling individuals to monetize their
content, creativity, and influence. IZEA launched the industry’s
first-ever influencer marketing platform in 2006 and has since
facilitated nearly 4 million transactions between online buyers and
sellers. Leading brands and agencies partner with IZEA to increase
digital engagement, diversify brand voice, scale content
production, and drive a measurable return on investment.
- IZEA Research Discovers 49% of Consumers Ages 18-29 Would Quit
Jobs to Become Full-Time Influencers
Nicole O’Hara
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: pr@izea.com
IZEA Worldwide (NASDAQ:IZEA)
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