Leading Brands, Inc. (NASDAQ:LBIX), North
America’s only fully integrated healthy beverage company, announces
the launch of Neurogenesis
®
HappyWater
® in the United States in both 500ml and
1 liter bio-bottle formats and its revolutionary WaterBox™.
Distribution will start later this month in Washington State, a
short one hour drive from the Company’s Vancouver, Canada head
office and water bottling facility. Direct to store
distribution will be handled by a long standing regional
distributor of national beverage brands while the Company retains
primary responsibility for a select number of key national retail
accounts.
Leading Brands Chairman & CEO, Ralph McRae, said: “We
explored many different avenues to bring
HappyWater® to the United States. In the end
we chose an approach that will give us broad spectrum, hands-on
retail distribution while at the same time allowing us to market
the unique attributes of our brand to our key demographic. It
is a model we believe will be repeatable and fiscally
sustainable. We will geographically expand our DSD
distribution footprint by building upon success.”
But you don’t need to wait even one more day for
HappyWater® to come to a store near you. We
will deliver our incredible, naturally functional water to your
home or office anywhere in the United States at retail
price and without delivery charge. Just visit:
http://livehappywater.ca/estore/ and have a “Happy Hanukkah”,
“Happy Christmas”, “Happy New Year”,….
HappyWater® is a perfectly alkaline, blend of
spring and mineral waters, which provide a unique combination of
minerals necessary for proper mental and physical health and
revitalization:
- Lithium
- Calcium
- Magnesium
- Potassium
- Sodium
- 7.4 pH
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/862c5433-cd7e-4b38-a8f6-7eb7f7cdccdd
For more information on some of the extraordinary benefits of
rare lithia waters please see the September 13, 2014 New York Times
article by Cornell University’s Anna Fels: “Should We All Take a
Bit of Lithium”
http://www.nytimes.com/2014/09/14/opinion/sunday/should-we-all-take-a-bit-of-lithium.html?_r=0.
A key aspect of the Company’s overall distribution strategy is
the introduction of its patent pending WaterBox™ to consumers in
the United States.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/ce4a73a8-e620-4215-9de6-57075335997a
With 85% less plastic than conventional bottled water the
WaterBox™ not only dramatically reduces the environmental footprint
of water packaging generally, it also improves the very way
consumers can integrate water into their everyday lives:
- chill it
- take it
- share it
- store it
- recycle it
- freeze it
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/bdb41ab5-c044-4dd7-8494-679b8d152588
The WaterBox™ uses much less plastic and overall packaging per
liter, is completely recyclable and returnable to Extended Producer
Responsibility (EPR) and “deposit/return” programs. It
provides a more sensible alternative to bulky, BPA-laden water
jugs, saves considerably on the hidden costs of water coolers and
provides infinitely greater flexibility.”
In September of 2014 the Company introduced
Neurogenesis® HappyWater® in 5
liter and 10 liter formats of the WaterBox™ to great fanfare in
Canada and will work to repeat those achievements in the United
States. Experience has shown that the WaterBox™ provides a
wonderful display benefit for the brand, visually overpowering the
competition and drawing consumer eyes to the many benefits of
HappyWater®.
Check out Neurogenesis®
HappyWater® at www.LiveHappyWater.com, on Facebook
at www.Facebook.com/LiveHappyWater and on Twitter at
@LiveHappyWater.
HappyWater®, HappyLife,
HappyWorld!™
About Leading Brands, Inc.
Leading Brands, Inc. (NASDAQ:LBIX) is North America’s only fully
integrated healthy beverage company. Leading Brands creates,
designs, bottles, distributes and markets its own proprietary
premium beverage brands via its unique Integrated Distribution
System (IDS)™ which involves the Company finding the best and most
cost-effective route to market.
Forward Looking Statements
Certain information contained in this press release includes
forward-looking statements. Words such as “believe”,
“expect,” “will,” or comparable terms, are intended to identify
forward-looking statements concerning the Company’s expectations,
beliefs, intentions, plans, objectives, future events or
performance and other developments. All forward-looking
statements included in this press release are based on information
available to the Company on the date hereof. Such statements
speak only as of the date hereof. Important factors that
could cause actual results to differ materially from the Company’s
estimations and projections are disclosed in the Company’s
securities filings and include, but are not limited to, the
following: general economic conditions, weather conditions,
changing beverage consumption trends, pricing, availability of raw
materials, economic uncertainties (including currency exchange
rates), government regulation, managing and maintaining growth, the
effect of adverse publicity, litigation, competition and other risk
factors described from time to time in securities reports filed by
Leading Brands, Inc. For all such forward-looking statements, we
claim the safe harbor for forward looking statements within the
meaning of the Private Securities Litigation Reform Act of
1995.
©2015 Leading Brands, Inc.
This news release is available at
www.LBIX.com
CONTACT:
Leading Brands, Inc.
Tel: (604) 685-5200
Email: info@LBIX.com
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