Mattel’s UNO® Brand Scores a Touchdown with New Premium Collectible Deck - UNO Elite™ NFL
07 Agosto 2024 - 8:00AM
Business Wire
The Officially Licensed UNO Elite NFL elevates
classic UNO gameplay with an action-packed way to play and collect
your favorite NFL players
With the 2024 NFL season upon us, Mattel, Inc. (NASDAQ: MAT)
announced today that UNO® is expanding its collectible offerings
with the officially licensed UNO Elite™ NFL, created through
a licensing deal with the National Football League (NFL) and NFL
Players Association (NFLPA). This all-new, elevated version of UNO
features a premium deck with licensed NFL players from all 32 teams
and an array of collectible special edition UNO foil cards. This
first wave of decks includes six fan-favorite players from every
team in the league across all positions on the field such as,
Patrick Mahomes, Justin Jefferson, Josh Allen, Christian McCaffrey,
Justin Tucker, Micah Parsons, and many more.
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the full release here:
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With the 2024 NFL season upon us, Mattel
announced today that UNO® is expanding its collectible offerings
with the officially licensed UNO Elite™ NFL, created through a
licensing deal with the National Football League (NFL) and NFL
Players Association (NFLPA). (Photo: Business Wire)
UNO Elite NFL takes everything fans love about the world’s #1
traditional game1 and combines it with the excitement of the NFL.
This game provides a premium and innovative way to collect and play
with your favorite NFL players, with three different modes of play
and a wide array of collectible foil cards of over 190 different
NFL players.
The UNO Elite NFL starter pack features three different types of
cards, including 112 cards that play just like regular UNO, 56
Player Cards that feature NFL players with one or more actions to
form the team roster, and four foil cards with premium treatments
for fans to play and collect. While having the starter pack is all
you need to kick off the competition, there are also officially
licensed UNO Elite NFL Draft packs that include an assortment of 56
player cards and four foil cards, to give fans more variety in play
and collectability.
“Our latest extension of UNO Elite, UNO Elite NFL, is a premium
innovation for both fans of UNO and the NFL,” said Ray Adler, Vice
President, Global Head of Games, Mattel. “UNO fans can now show off
their favorite NFL player cards, get competitive with friends and
continue to expand their collections with premium foil cards. And
each year we’ll be bringing fans new NFL player cards and new
themes to deliver fresh gameplay and more collectability.”
There are 192 player cards in the first release of the
officially licensed UNO Elite NFL with four levels of
collectability, to make more than 2,000 variations of player card
actions. The players featured in the current UNO Elite NFL starter
packs and draft packs represent the 2023 – 2024 team that they
played for. Each year, UNO Elite NFL will bring new player UNO
cards, and decks may be updated to reflect players who have since
retired, rookies or MVPs, and new editions to deliver fresh
gameplay and more collectability.
The UNO Elite™ NFL Starter Pack ($14.99) and UNO Elite™ Draft
Packs ($4.99) are available for pre-order exclusively at Walmart
starting Wednesday, August 7 and in-store later this fall.
1 Source: Circana/Retail Tracking Service/G10/JAN-DEC
2022-2023/Games Excl Trade Card Game Subsegment/Projected USD
About Mattel
Mattel is a leading global toy and family entertainment company
and owner of one of the most iconic brand portfolios in the world.
We engage consumers and fans through our franchise brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®,
Monster High®, MEGA® and Polly Pocket®, as well as other popular
properties that we own or license in partnership with global
entertainment companies. Our offerings include toys, content,
consumer products, digital and live experiences. Our products are
sold in collaboration with the world’s leading retail and ecommerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering generations to explore the wonder of
childhood and reach their full potential. Visit us at
mattel.com.
MAT-GAME
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Sarah Larkin Sarah.larkin@mattel.com
Mattel (NASDAQ:MAT)
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