The heritage brand unveils its playful décor and accessories
to a new audience of shoppers alongside the launch of its
latest collection
AURORA,
N.Y., Feb. 21, 2024 /PRNewswire/ -- The
artisan-driven, American-heritage home décor brand,
MacKenzie-Childs, announces its debut with QVC, a world leader in
live video commerce, delivering a new way to explore the iconic
brand through a curated, interactive shopping experience.
Leveraging the renowned multi-platform retailer's innovative
approach to engaging shoppers wherever they are,
MacKenzie-Childs unveils a selection of products from the
kitchen, dining and entertaining collections which includes the
forthcoming launch of their newest colorway. The line up of legacy
pieces and best sellers is available today on QVC.com and the new
colorway will debut nationally on air, online and instore beginning
March 6.
This collaboration invites new audiences of shopping enthusiasts
and brand loyalists to discover the whimsical world of
MacKenzie-Childs across QVC's broadcast, social, digital and
livestreaming channels. Along with QVC, MacKenzie-Childs will bring
its beloved, vibrant designs and décor to life featuring iconic
pieces, exclusive sets and select new styles. As part of this
launch, MacKenzie-Childs will unveil its latest line, featuring a
fresh take on its iconic checkered style in a delightfully playful
new hue.
"We're thrilled to bring shoppers yet another way to experience
MacKenzie-Childs, with a new opportunity to share our designs,
heritage, and craftsmanship in a meaningful way through video
content," said Rebecca Proctor,
Chief Brand Officer and Creative
Director, MacKenzie-Childs. "Working with QVC, a leader in
livestream commerce, enables us to showcase MacKenzie-Childs in an
engaging shopping experience across multiple platforms, that
reaches both our brand fans and QVC's loyal audience."
The assortment includes over 80 products spanning dinnerware,
tea kettles, serve ware, kitchen storage and organization, table
accessories and much more. Pricing will be consistent with other
retail channels, with a few exclusive QVC discounts on select sets
and product groupings.
"MacKenzie-Childs is a beloved brand with multi-generational
appeal and we are so excited to bring this iconic collection to our
customers," said Kristen
Stevens, Vice President, General Merchandise Manager of Home
Merchandising, QVC. "This is a brand our customers know and
love and they will finally have an opportunity to experience it in
a new way. Rebecca is a natural storyteller and as the creative
force behind the brand, she will bring these products to life
across our video platforms. Her creativity and visionary spirit are
infectious and we know she will captivate our customers with her
inspiring stories about the products and the designs."
Tune-in to QVC on March 6 at
11:00am ET for the premiere of
MacKenzie-Childs with Rebecca
Proctor, Chief Brand Officer
and Creative Director and shop the entire assortment on QVC.com.
For more information and to explore the MacKenzie-Childs line,
please visit mackenzie-childs.com and QVC.com.
About MacKenzie-Childs
MacKenzie-Childs is a fully
integrated designer, manufacturer, and multichannel merchant of
high-quality, hand-decorated ceramic and enamel tableware,
furniture, and home and garden accessories. The brand is best known
for distinctive designs that combine vibrant colors and
pattern-on-pattern surface decoration to create a fresh, original
aesthetic best described as "tradition with a twist." For more than
40 years, the brand's talented designers and artisans have created
beautiful, original products that add joy and grace to homes great
and small throughout the world. Handcrafted MacKenzie-Childs
products can be purchased from the company's retail stores in
New York City and Aurora, and through distinctive fine retailers
in the U.S. and around the world. For more information, visit
mackenzie-childs.com.
About QVC
QVC® is a world leader in
video commerce ("vCommerce"), which includes video-driven shopping
across linear TV, ecommerce sites, digital streaming and social
platforms. QVC empowers shoppers with knowledge and shares insights
in a lively and engaging way. QVC offers an ever-changing
collection of familiar brands and fresh new products – from home
and fashion to beauty, electronics and jewelry – and connects
shoppers to interesting personalities, engaging stories and
award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC
has retail operations in the U.S., the U.K., Germany, Japan and Italy. Worldwide, QVC reaches more than 200
million homes via 13 TV channels, which are widely available on
cable/satellite TV, free over-the-air TV, and digital livestreaming
TV. The retailer also reaches millions of customers via its QVC+
and HSN+ streaming experience, websites, mobile apps and social
pages. To learn more, visit corporate.qvc.com, follow @QVC
on Facebook, Instagram or Twitter, or follow
QVC on Pinterest, YouTube or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune
500 company that includes the Qurate Retail
GroupSM portfolio of brands as well as other
minority interests. Qurate Retail Group is the largest player in
vCommerce and comprises six leading retail brands – QVC,
HSN®, Ballard Designs®,
Frontgate®, Garnet
Hill® and Grandin Road® –
all dedicated to providing a more human way to shop. For more
information, visit qurateretailgroup.com, or follow Qurate
Retail Group on YouTube or LinkedIn. QVC and Q are
registered service marks of ER Marks, Inc.
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SOURCE Mackenzie-Childs