Restoration Hardware, Inc. Announces Launch of New Brand, Brocade Home
11 Agosto 2006 - 5:16PM
PR Newswire (US)
CORTE MADERA, Calif., Aug. 11 /PRNewswire-FirstCall/ -- Restoration
Hardware, Inc. (NASDAQ:RSTO) today officially announced the launch
of its new brand, Brocade Home. The brand will premiere in
September with the mailing of an innovative home catalog. Customers
can preview the brand and request a catalog through the website:
http://www.brocadehome.com/. Gary Friedman, the Company's
President, Chief Executive Officer and Chairman, stated, "We are
excited about the introduction of Brocade Home, a fashion home
brand targeted at the broader value market with a unique and
feminine point of view. The brand launches with a catalog this
fall, and our plan is to develop a multi-channel retailing platform
over the next several years." Brocade Home was developed by Lisa
Versacio, who joined Restoration Hardware a little over a year ago
from Williams-Sonoma Inc. where she was responsible for developing
and launching the West Elm brand. Ms. Versacio added, "The Brocade
Home aesthetic fuses the past with the present. Beautiful, rich
fabrics and materials give the brand a look that is romantic and
seductive, with a touch of something unexpected." About Restoration
Hardware, Inc.: Restoration Hardware, Inc. is a specialty retailer
of high quality home furnishings, bath fixtures and bathware,
functional and decorative hardware and related merchandise that
reflects the Company's classic and authentic American point of
view. Restoration Hardware, Inc. sells its merchandise offering
through its retail stores, catalog (800-762-1005) and on-line at
http://www.restorationhardware.com/. As of August 8, 2006, the
Company operated 103 retail stores and seven outlet stores in 30
states, the District of Columbia and Canada. CONTACT: (212)
254-3167 Safe Harbor Statement under the Private Securities
Litigation Reform Act of 1995: This release contains
forward-looking statements that involve known and unknown risks.
Such forward-looking statements include, without limitation,
statements concerning or relating to the timing of the launch of
Brocade Home, the growth potential of Brocade Home, the expected
broader rollout of the new brand next year, and other statements
containing words such as "expects" and words of similar import or
statements of management's opinion. These forward- looking
statements involve known and unknown risks, uncertainties and other
factors that may cause the actual results, including financial
results, market performance or achievements to differ materially
from any future results, performance or achievements expressed or
implied by such forward-looking statements. Important factors that
could cause such differences include, but are not limited to,
customer reactions to the Company's current and anticipated
merchandising and marketing programs and strategies, including
those programs and strategies relating to Brocade Home, timely
introduction and customer acceptance of the Company's merchandise,
positive customer reaction to the Company's catalog and Internet
offerings, revised product mix, prototype stores and core
businesses, including those offerings provided by Brocade Home,
timely and effective sourcing of the Company's merchandise from its
foreign and domestic vendors and delivery of merchandise through
its supply chain to its stores and customers, effective inventory
and catalog management, actual achievement of cost savings and
improvements to operating efficiencies, effective sales
performance, in particular during the holiday selling season, the
actual impact of key personnel of the Company on the development
and execution of the Company's strategies, changes in investor
perceptions of the Company, fluctuations in comparable store sales,
limitations resulting from restrictive covenants in the Company's
credit facility, changes in economic or business conditions in
general, changes in political conditions in the United States and
abroad in general, changes in product supply, changes in the
competitive environment in which the Company operates, changes in
the Company's management information needs, changes in customer
needs and expectations, governmental actions and other factors
detailed in the Company's filings with the Securities and Exchange
Commission, including its recent filings on Forms 10-K, 10-Q and
8-K, including, but not limited to, those described in the
Company's Form 10-Q for the quarter ended April 29, 2006 in Part I,
Item 2 thereof ("Management's Discussion and Analysis of Financial
Condition and Results of Operations"), in Part I, Item 4 thereof
("Controls and Procedures") and in Part II, Item 1A thereof ("Risk
Factors"). The Company undertakes no obligation to update any
forward-looking statements in order to reflect events or
circumstances that may arise after the date of this release.
DATASOURCE: Restoration Hardware, Inc. CONTACT: , +1-212-254-3167
Web site: http://www.restorationhardware.com/
http://www.brocadehome.com/
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