New Brand Type Assessment Service from the Monotype Studio Helps Brands Determine Impact & Value of their Current Typography ...
11 Junio 2019 - 7:00AM
Business Wire
Company extends services offerings that range
from advising on type impact to designing bespoke typefaces
Monotype (Nasdaq: TYPE) today expanded its professional services
offerings from the Monotype Studio to better help brands define,
design and express their voices through type. The services range
from advising on type aesthetics, to designing typefaces, to
analyzing the performance and management of type across an
enterprise. Monotype services are valuable to both brands and
agencies looking to take advantage of typographic insights and
expertise.
Services from the Monotype Studio include:
- Brand Type Assessments:
For companies in the early stages of a rebrand, undertaking new
product or service launches, or repositioning in the face of new
competitive pressures, a brand type assessment should be the first
step. Experts from the Monotype Studio will:
- Determine the consistency, relevance
and impact of a brand’s voice;
- Review the effectiveness of sizing,
color, contrast, legibility, scalability, global and style
cohesiveness and consistency across consumer touchpoints;
- Evaluate the health and strength of key
competitors’ type systems; and
- Gauge the performance of font data to
determine brand consistency and clean rendering of type across all
environments.
- Modified Type Design: For
companies looking to refresh or modernize their brand identity
without a complete overhaul of their type system, the Monotype
Studio can refashion existing typefaces to better capture the
personality and originality of a brand.
- Custom Type Design:
Brands that are looking to develop a unique visual voice can work
with the Monotype Studio on a bespoke typeface. The design and
technical expertise of the Monotype Studio will help ensure the
custom type is aligned with the essence of the brand, easy to
deploy and looks its best across all platforms.
- Font Library Navigation: For
brands looking to discover and license new type designs as either a
new brand font or secondary font, Monotype experts can help
navigate its library of 14,000 battle-tested designs to determine
best fit, form and function. Monotype type designers can help pair
new typefaces within an existing brand infrastructures, determine
ideal options for expanding into new geographies and advise on
critical elements like legibility.
“Brands of all sizes and industries face challenges when it
comes to optimizing typography—whether it’s the actual design
itself, or something more complex like legibility or language
support in new geographies. The Monotype Studio has more than 1,000
collective years of experience in looking at the entire lifecyle of
a typeface from design to performance to managing fonts within an
enterprise organization,” said Deb Gonet, Vice President of Type at
Monotype. “As we expand the services we offer, and build on the
breadth of our IP and solutions, we’ll continue to help brands
better navigate and capitalize on the value that type can bring to
their organization.”
For more information about the professional services offered by
the Monotype Studio, visit here, or contact Monotype to learn
more.
About MonotypeMonotype empowers creative minds to build
and express authentic brands through design, technology and
expertise. Further information is available at www.monotype.com.
Follow Monotype on Twitter, Instagram and LinkedIn.
Monotype is a trademark of Monotype Imaging Inc. registered in
the U.S. Patent and Trademark Office and may be registered in
certain other jurisdictions. ©2019 Monotype Imaging Holdings
Inc. All rights reserved.
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version on businesswire.com: https://www.businesswire.com/news/home/20190611005153/en/
Public Relations:Andy
RodgerMonotype781-782-9335andrew.rodger@monotype.com
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