Anghami & Addmind to Launch Anghami Lab, An Innovative Entertainment Concept to be Available in Major Cities Starting in Dubai & Riyadh
02 Agosto 2021 - 8:00AM
Ahead of its historic listing on NASDAQ New York via proposed
merger with Vistas Media Acquisition Company, a special purpose
acquisition company (NASDAQ:VMAC), Anghami, the Middle East and
North Africa’s largest music platform, announced today the launch
of an innovative entertainment venue named “Anghami Lab” in the
heart of Dubai, to be followed by KSA’s vibrant capital Riyadh and
other major cities.
Anghami has partnered with Addmind (“Addmind”),
the region’s market leader in hospitality, operating nine leading
brands such as White, Iris and Clap across Dubai, Abu Dhabi,
Beirut, Qatar and London, to launch the new concept. Anghami Lab
will be the first to combine both online and offline worlds,
bridging digital and traditional entertainment. The venue will
feature a Lounge, Stage and Studio where creators can experiment by
co-creating music inspired by both Arabic and international
cultures to be performed in the venue. The resulting music will be
made available exclusively on Anghami. The app itself will provide
unique features complementing both experiences. The cuisine served
at Anghami Lab will be a fusion of Arabic and international
recipes, embodying the essence of Anghami and providing an
international taste with an Arabic flavor.
Eddy Maroun, co-founder and CEO of Anghami,
commented: “We are excited to partner with Addmind to create this
unique, transformational experience for our users. Addmind is a
leading expert in conceptualizing and operating hospitality spaces,
and this is a great opportunity to further reinforce the value we
provide digitally to be converged offline in a unique user-to-guest
experience.”
The first venue will open in Dubai in early
2022. Following the Dubai location, Anghami Lab will launch in
Riyadh, Jeddah, Cairo, Beirut and other global cities such as
London, New York and Los Angeles.
Tony Habre, CEO of Addmind, added: “Anghami is
more than just a streaming platform, they have elevated the value
of the music industry in the Middle East as a whole – Anghami Lab
is an amazing and unique concept that embodies our rich Arab
culture with an international twist, which we are thrilled to bring
to fruition and scale.”
Anghami recently announced it expects to become
a publicly traded company via a merger with Vistas Media
Acquisition Company Inc. (NASDAQ: VMAC), a special purpose
acquisition company. For more information about the transaction,
please visit https://vmac.media/.
About Anghami Anghami is the
leading digital music entertainment technology platform in the
Middle East and North Africa, with the largest catalog comprising
more than 57 million songs available for more than 70 million
users. When it launched in 2012, Anghami was the first
music-streaming platform in MENA. In digitizing the region’s music,
it has become the best-known and best-loved brand in music
streaming in MENA. Today, Anghami features licensed content from
leading Arabic labels, independent artists and distributors.
Anghami also features music from the major International labels
such as Universal, Sony, Warner and is continuously licensing new
content. Headquartered in Abu Dhabi, it has offices in Beirut,
Dubai, Cairo and Riyadh and operates in 16 countries across MENA.
It is the only service available in English, Arabic and French, and
remains close to its customer base, not only thanks to its
pan-regional presence but also via the 56 million user data points
it generates every day.
To learn more about Anghami, please visit:
https://anghami.com
About AddmindAddmind
Hospitality is a privately owned and operated hospitality group
with a premium portfolio of venues, including restaurants, bars,
lounges, beach clubs, and nightclubs. Addmind began as a bar in
2001, started by Tony Habre, and has grown exponentially since
then. Nearly twenty years later, the company continues to thrive
under the leadership of Tony. His passion and determination to push
boundaries have led Addmind to its current position as a pioneer
within the Middle Eastern hospitality industry. With his direction,
the company has now expanded to over 22 brands and venues across
the MENA region and Europe.
To learn more about Addmind, please visit:
https://addmind.com/
About Vistas Media Acquisition Company
Inc.VMAC is a blank check company, also commonly referred
to as a Special Purpose Acquisition Company, or SPAC, formed for
the purpose of effecting a merger, share exchange, asset
acquisition, share purchase, reorganization or similar business
combination with one or more businesses or entities in the Global
Media and Entertainment sector.
To learn more about Vistas Media Acquisition
Company Inc., please visit https://vmac.media.
Contacts:
Investors:
VMAC:F. Jacob Cherian, CEO +1
212- 859-3525fjc@vmac.media
ICR:Ashley DeSimone / Brett
Milotte, ICRAshley.desimone@icrinc.com /
Brett.milotte@icrinc.com
U.S. Media:Keil Decker,
ICRKeil.decker@icrinc.com
Middle East Media:Sunil John /
Sophie McNulty, ASDA’A BCWSunil.john@bcw-global.com /
Sophie.mcnulty@bcw-global.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/cbba9d07-8998-47e8-bcd0-ada5a4339b18
Vistas Media Acquisition (NASDAQ:VMAC)
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