VSCN Visual Sciences (MM)

Leading online graphic design and print company sees significant improvements after implementing changes based on insight from Visual Site SAN DIEGO, Aug. 21 /PRNewswire-FirstCall/ -- Visual Sciences, Inc. (formerly known as WebSideStory, Inc.) (NASDAQ:VSCN), a leading provider of real-time analytics applications, today announced that VistaPrint Limited (NASDAQ:VPRT) has deployed its Visual Site(R) application to analyze customer interaction and behavior on the company's Web sites. Visual Site, Visual Sciences' real-time analytics application for the Internet channel, allows VistaPrint to map and analyze customer conversion processes, sometimes called "funnels," where improvements can be made in order to optimize process conversion and minimize process drop-out for various segments of its customers. This invaluable insight into customer segment interaction and behavior enables VistaPrint to make intelligent design and content changes in order to improve end-to-end customer experience and site performance. VistaPrint is the leading online supplier of high-quality graphic design services and customized printed products to small businesses and consumers, and operates with 18 globalized Web sites that serve 120 countries around the world, including Canada, Japan, New Zealand and the European Union. The company required a flexible analytics solution to collect, integrate and quickly analyze data, and also one that allowed dynamic segmentation based on any data attribute available about the site and its visitors. According to Dan Malone, senior manager of business intelligence at VistaPrint, with the company's previous solution it took hours or even days to retrieve and analyze site data intelligently. "Visual Site provides us with a much better alternative to the lengthy and painstaking process of collecting and analyzing the data we need," said Malone. "Visual Site gives us the flexibility and processing speed we require, but it also doesn't restrict the creation of specialized segments, and it really helps us to pinpoint where the site has usability issues. The bottom line is the results we've achieved with the help of Visual Site. We can now drill down at an extremely granular level to provide detail at every step involving customer interaction with our sites. Since deploying it, we have made significant progress and seen higher conversion rates due to certain changes." VistaPrint utilizes the data provided by Visual Site to determine where its various sites could benefit from optimization, and as a result of Visual Site's ability to rapidly collect and analyze data the company is able to make those site optimization changes quickly. For example, by making changes to certain global sites' log-in, registration and purchasing processes, as well as other content-related changes, VistaPrint has made the sites much simpler to navigate. "We created specialized conversion funnels for our various localized sites around the world and found that in specific regions we were having issues with the order billing page," added Malone. "The very detailed page-view information provided by Visual Site allowed us to see that we needed to offer a greater variety of payment methods." "VistaPrint is a great example of an Internet retail business that is taking extensive advantage of the features in Visual Site to create a better experience for their customers and optimize their site's business performance," said Jim MacIntyre, chief executive officer of Visual Sciences. "Real-time customer analytics can provide immediate business benefits to companies that depend on the Internet channel in order to profit in today's global marketplace." Visual Site delivers real-time analysis capabilities for the Internet channel providing organizations with a comprehensive view of performance of online and related offline initiatives. Visual Site leverages the proven technology of Visual Sciences' Platform 5, a tera-scale analytics platform which enables massive volumes of streaming and historical data to be analyzed in real-time. The groundbreaking interactive visualization and unlimited ad- hoc segmentation capabilities in Visual Site help clients uncover relationships in the data and gain competitive advantage. Visual Site supports any available method for data collection as an input for analysis and reporting, offering both accuracy and flexibility to enterprise organizations. Available as an on-demand service or enterprise software, Visual Site has an open and flexible schema that can be easily tailored to meet specific needs and integration requirements. About Visual Sciences Founded in 1996, Visual Sciences, Inc. (formerly known as WebSideStory, Inc.) (NASDAQ:VSCN) is a leading provider of real-time analytics applications. The company's analytics applications, based on its patent pending on-demand service and software platform, enable fast and detailed analytics on large volumes of streaming and stored data. More than 1,590 enterprises worldwide rely on the answers delivered by these applications to provide them with actionable intelligence to optimize their business operations. The company provides real-time analytics applications for Web sites, contact centers, retail points-of-sale, messaging systems and the intelligence community. Visual Sciences flexible technology platform, Visual Sciences Technology Platform 5(TM), allows the company to rapidly introduce tailored solutions to meet its clients' needs. Visual Sciences is headquartered in San Diego, Calif., and has East Coast offices in Herndon, Virginia and European headquarters in Amsterdam, The Netherlands. For more information, contact Visual Sciences. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: http://www.visualsciences.com/. Visual Sciences is a registered trademark of Visual Sciences, Inc. Forward-Looking Statements Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward- looking statement as a representation by Visual Sciences that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in Visual Sciences' business, including, without limitation: Visual Sciences' reliance on its Web analytics services for the majority of its revenue; potential impacts on Visual Sciences' business, results of operations and common stock price resulting from the process the company is undertaking with an investment banking firm to evaluate potential strategic transactions with interested parties; blocking or erasing of cookies or limitations on the company's ability to use cookies; Visual Sciences' limited experience with real-time analytics applications beyond Web analytics; the risks associated with integrating the operations and products of acquired companies with those of Visual Sciences; privacy concerns and laws or other domestic or foreign regulations that may subject Visual Sciences to litigation or limit the company's ability to collect and use Internet user information; Visual Sciences' ongoing ability to protect its own intellectual property rights and to avoid violating the intellectual property rights of third parties; the highly competitive markets in which the company operates that could make it difficult for Visual Sciences to acquire and retain customers; the risk that Visual Sciences' customers fail to renew their agreements; the risks associated with the company's indebtedness, including the risk of non- compliance with the covenants in the company's credit facility; the risk that Visual Sciences' services may become obsolete in a market with rapidly changing technology and industry standards; the risks associated with renaming the company and undertaking related branding activities; and other risks described in Visual Sciences' Securities and Exchange Commission filings, including the company's annual report on Form 10-K for the year ended December 31, 2006 and quarterly reports on Form 10-Q. Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and Visual Sciences undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release. DATASOURCE: Visual Sciences, Inc. CONTACT: Liya Sharif, , or Patty Ladegaard, , +1-858-457-4888, both of JHG-Townsend for Visual Sciences Web site: http://www.visualsciences.com/

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