SINGAPORE, July 23, 2024 /PRNewswire/ -- Alibaba
International Digital Commerce Group ("Alibaba International")
announced today that about 500,000 merchants have now adopted its
generative artificial intelligence (AI) toolkit across more than 40
e-commerce scenarios. Since the toolkit's launch last November
under the brand "Aidge," its average daily application programming
interface (API) calls have doubled every two months, now exceeding
50 million. At present, more than 100 million product listings on
Alibaba International's platforms have been thoroughly refined and
adapted into multiple languages with the help of AI, enabling
merchants to increase market reach and lift purchase
conversion.
AI is playing an increasingly pivotal role in boosting the
operational efficiency of merchants on all of Alibaba
International's e-commerce platforms. Collectively, these platforms
have applied generative AI to more than 40 e-commerce scenarios,
ranging from product listing refinement and marketing to customer
service, design and process automation. In each of the use cases,
generative AI has led to a statistically significant boost in
content quality, click-through rates, conversion rates or customer
satisfaction—sometimes by double digits.
AI capabilities now extend well beyond basic functions such as
translation and generating text and images. Leveraging AI's
advanced abilities for customization and solving complex problems,
Alibaba International has applied the technology in areas including
customer service, chargeback defence and refunds.
In the area of customer service, the 24/7 availability of AI to
deliver instant, informed responses—utilizing data from product
detail pages (in technical terms, Retrieval Augmented Generation,
or RAG)—can effectively address customer queries and facilitate
shopping decisions. After adopting AI customer service in
June 2024, AliExpress Choice,
a premium service of AliExpress offering consumers free shipping,
assured on-time delivery and free returns, reported a 29% increase
in conversion rates from pre-sales inquiries.
AI also safeguards small and medium-sized businesses from
financial setbacks caused by the common issue of chargebacks. When
a consumer initiates a chargeback, Alibaba International's
Chargeback Agent promptly generates a dispute letter on behalf of
the merchant involved, drawing upon order information such as
payment and logistics details. Alibaba International's pilot
application suggests that this tool increases merchants' chargeback
defence success rate by 15% on average.
Building on the initial success, Alibaba International is in the
process of launching an AI Refund Agent, providing both merchants
and consumers with a more flexible refund solution. With the aim of
optimizing customer satisfaction while reducing merchant costs,
this automated tool efficiently processes the reasons behind
e-commerce transaction disputes and verifies evidence to calculate
refund amounts for merchants.
AI also possesses the ability to lower product supply costs for
e-commerce merchants. For example, the virtual try-on feature
developed by Alibaba International allows apparel merchants to
effortlessly create images that display their products on virtual
models, all with the simple upload of a clothing item's image. It
boasts a broad selection of model styles, enabling diverse product
representations while offering merchants a cost-effective
alternative to traditional model photoshoots.
"Global commerce represents a fertile ground for generative AI
applications, particularly as LLMs are enhanced for greater
multilingual capabilities. It is evident that small and
medium-sized businesses stand to benefit the most from AI
advancements, enabling them to overcome traditional barriers
including the lack of access to talent and human expertise," said
Kaifu Zhang, Vice President of
Alibaba International, who leads the company's AI
initiatives.
In addition to its own platforms, Alibaba International is also
working with external partners in the cross-border e-commerce space
to expand the reach of AI's benefits. "We strongly believe that in
the e-commerce space, generative AI is a real catalyst to
fulfill Alibaba's mission: to make it easy to do business
anywhere," added Zhang.
For more information, please visit: www.aidc-ai.com
About Alibaba International Digital Commerce Group
Alibaba International Digital Commerce Group is dedicated to
supporting the development of global digital trade with AI-powered
technology. It operates various platforms with distinctive business
models, covering multiple countries and regions around the
world.
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