BARK and Crocs Unleash Highly Anticipated Crocs for Dogs
23 Octubre 2024 - 7:00AM
Business Wire
Designed by BARK in collaboration with Crocs,
the limited-edition matching dog and human shoes are bringing dogs
and humans together for stylish walks and best-in-show fashion.
BARK (NYSE: BARK), the leading global omnichannel dog brand with
a mission to make all dogs happy, today announced the release of
the highly anticipated Pet Crocs, created in collaboration with
Crocs (NASDAQ: CROX). New and current subscribers of BarkBox, a
monthly themed surprise of toys and treats, and Super Chewer, a
monthly subscription of tough toys for dogs who play harder, can
add the shoes to their next box. Dog parents can also shop the
matching human and dog shoes online at Crocs.com and in select
Crocs retail stores while supplies last.
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After years of customers asking Crocs and BARK to create shoes
for dogs, Crocs reached out to the dog experts at BARK to redesign
the classic clog from a dog’s perspective. Available in
glow-in-the-dark marbled Green Slime and Pink Dragon Fruit, Pet
Crocs are made from breathable EVA foam, feature an adjustable
strap for added support, as well as a grippy tread bottom and
ventilation holes on top – for a stylish stroll or playful photo
moment. Pet Crocs are available in three sizes, Small (dogs
weighing 15-25 lbs.), Medium (dogs weighing 26-50 lbs.), and Large
(dogs weighing 51-80 lbs.).
“For years, BARK customers have begged for us to design Crocs
for dogs, so we were excited when Crocs reached out asking our
dog-obsessed team to design the shoes from a dog’s perspective,”
said Dave Stangle, VP of Brand Marketing at BARK. “This partnership
is about more than just shoes. It’s a celebration of the fun and
quirky bond between dogs and their humans, and another way to bring
dogs and humans together. By teaming up with Crocs, a company known
for its unique style and loyal fanbase, we’re showing the world
what happens when two iconic brands come together to create
something people have been craving for a long time.”
How to Get Your Paws on Pet Crocs
Current BarkBox and Super Chewer subscribers can opt-in to add
Crocs for their dog to their next box, and new BarkBox (starting at
$27 per month) and Super Chewer (starting at $35 per month)
customers will have the opportunity to receive the booties as a
welcome gift with the purchase of a 6- or 12-month subscription.
Visit bark.co/pages/crocs-for-dogs for more information. Dog
parents can also shop Pet Crocs, as well as exclusive dog
breed-themed Jibbitz charms, on Crocs.com and in select Crocs
retail stores for a limited time.
About BARK
BARK is the world’s most dog-centric company, devoted to making
dogs happy with the best products, services and content. BARK’s
dog-obsessed team applies its unique, data-driven understanding of
what makes each dog special to design playstyle-specific toys,
wildly satisfying treats, great food for your dog, effective and
easy to use dental care, and dog-first experiences that foster the
health and happiness of dogs everywhere. Founded in 2011, BARK
loyally serves dogs nationwide with themed toys and treats
subscriptions, BarkBox and BARK Super Chewer; custom product
collections through its retail partner network, including Target,
Amazon and Chewy; its high-quality, nutritious meals with BARK
Food; and products that meet dogs’ dental needs with BARK Bright®.
At BARK, we want to make dogs as happy as they make us because dogs
and humans are better together. Sniff around at BARK.co for more
information.
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield,
Colorado, is a world leader in innovative casual footwear for all,
combining comfort and style with a value that consumers know and
love. The Company's brands include Crocs and HEYDUDE, and its
products are sold in more than 80 countries through wholesale and
direct-to-consumer channels. For more information on Crocs, Inc.
visit investors.crocs.com. To learn more about our brands, visit
www.crocs.com or www.heydude.com. Individuals can also visit
https://investors.crocs.com/news-and-events/ and follow both Crocs
and HEYDUDE on their social platforms.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241023737156/en/
For Investors: Michael Mougias investors@barkbox.com
For Media: Garland Harwood press@barkbox.com
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