Chipotle Finalizes London Location
17 Noviembre 2009 - 8:00AM
Business Wire
Chipotle Mexican Grill, Inc. (NYSE: CMG) (NYSE: CMG.B), the
US-based chain of burrito restaurants known for serving “Food with
Integrity,” has secured its first London location and is finalizing
design and building plans. The restaurant, located at 114-116
Charing Cross Road, will be Chipotle’s first location in Europe and
is slated to open in April of 2010.
“We are very encouraged by the prospects for Chipotle in the
UK,” said Steve Ells, founder, chairman and co-chief executive
officer of Chipotle. “London has become an important food city over
the years, especially because of the awareness of and desire for
things like locally sourced, seasonal, and artisanal ingredients.
These are all core values of Chipotle and we have been instrumental
in bringing this kind of thinking to fast food in the U.S. We call
it ‘Food with Integrity’ and it is how we are changing the way
people think about fast food. We believe Londoners will appreciate
our efforts to serve food that is raised right and in a way that is
so accessible.”
In the U.S., Chipotle is the only restaurant chain that is
committed to serving food made with ingredients from sustainable
sources, including meat from animals that are humanely raised,
never given antibiotics or added hormones, and fed a pure
vegetarian diet, local and organic produce, and milk from cows that
are not treated with synthetic hormones.
All of Chipotle’s 900-plus restaurants offer a limited menu
consisting of burritos, burrito bowls (a burrito without the
tortilla), tacos and salads. Because customers choose exactly what
goes into their individual order, however, there are more than
60,000 possible combinations, allowing Chipotle to meet virtually
any set of dietary restrictions or preferences.
The majority of Chipotle’s growth through 2010 will be in the
United States, though the company continues to look for additional
sites in London. Beyond its interest in the UK, Chipotle has also
started to look for locations in Paris and Munich, but has not
identified specific sites or released timelines for expansion into
these markets.
“In many ways, the food culture in Europe matches our priorities
much more closely than in the U.S.,” said Ells. “I think we’ll be
able to source beautiful ingredients from local and sustainable
sources from the time we open in the UK, and establish sustainable
supply chains elsewhere as we look at other European markets.”
The landlord for Chipotle’s first London restaurant is
London-based Estates & Agency Holdings Limited. The company is
working with local brokerage firms in London, Paris and Munich to
help identify potential locations as it looks for additional
sites.
About Chipotle
Steve Ells, founder, chairman and co-CEO, started Chipotle with
the idea that food served fast did not have to be a typical fast
food experience. Today, Chipotle continues to offer a focused menu
of burritos, tacos, burrito bowls (a burrito without the tortilla)
and salads made from fresh, high-quality raw ingredients, prepared
using classic cooking methods and served in a distinctive
atmosphere. Through our vision of Food with Integrity, Chipotle is
seeking better food not only from using fresh ingredients, but
ingredients that are sustainably grown and naturally raised with
respect for the animals, the land, and the farmers who produce the
food. Chipotle opened its first restaurant in 1993 and currently
operates more than 900 restaurants. For more information, visit
Chipotle.com.
Forward-Looking Statements
Statements in this press release regarding the possibility and
timing of opening Chipotle restaurant locations in international
markets, and sourcing ingredients for any such restaurants, are
forward-looking statements as defined in the Private Securities
Litigation Reform Act of 1995. The forward-looking statements are
based on information available to us as of the date of this press
release and we assume no obligation to update these forward-looking
statements. These statements are subject to risks and uncertainties
that could cause actual results to differ materially from those
described in the statements. These risks and uncertainties include,
but are not limited to, risks of delays in restaurant construction,
the potential inability to locate and secure suitable restaurant
sites or suppliers in one or more markets, the availability of a
sufficient number of qualified employees to staff our international
expansion, differing consumer preferences or general economic
conditions in new markets, and other risk factors described from
time to time in our SEC reports, including our most recent annual
report on Form 10-K and subsequent quarterly reports on Form 10-Q
all of which are available on the Investor Relations page of our
Web site at chipotle.com.
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