Commerce Bank Selects FIS to Unlock Advanced Loyalty Solutions for Customers
26 Septiembre 2024 - 7:00AM
Business Wire
Key Facts
- FIS announces it will provide a comprehensive card-based
loyalty solution to Commerce Bank, a top-50 U.S. bank by asset
size.
- By providing cutting-edge capabilities and back-end support,
FIS seeks to drive greater satisfaction for Commerce Bank and more
operational efficiency for its loyalty program management.
- Commerce Bank will also leverage FIS Premium Payback,
empowering its customers to pay with reward points seamlessly at
the point of sale.
FIS® (NYSE: FIS), a global leader in financial technology, today
announced it will be providing a completely end-to-end loyalty
program management platform for Commerce Bank, a Midwest regional
bank with over $30 billion in assets and nearly 160 years of
history. By collaborating with FIS on this strategic initiative,
Commerce Bank seeks to offer faster, more flexible innovation for
its loyalty program, including enabling customers to redeem loyalty
points at the point of sale.
“FIS is excited to manage Commerce Bank’s loyalty program and
offer them capabilities that keep up with customers’ shifting
expectations, closely resonate with their lifestyles, and generate
impactful brand advocacy,” said Mladen Vladic, Head of Products and
Services for Loyalty at FIS. “The relationship will ultimately help
Commerce Bank upgrade from a traditional, transaction-based loyalty
program to one that generates more meaningful and long-term
engagement with its customers. It’s a testament to our proven
ability to help organizations modernize how their customers move
money and make the most of their money at work.”
By leveraging FIS’ loyalty engagement solutions and its
underlying APIs, Commerce Bank’s loyalty program will have the
benefit of new customer marketing with insight capabilities, faster
product roll-out, and back-end support on processes such as
fulfillment, reporting, customer servicing, and related tasks.
As part of the solution, Commerce Bank will also leverage FIS to
make it easier for customers to redeem reward points right at the
point of sale, ultimately providing them with instant cash savings
and driving more engaged cardholder behavior. Unlike other programs
in the market, Premium Payback’s frictionless and real-time
experience does not require behind-the-scenes settlement with
cardholders before rewards can be applied.
By selecting FIS to power its loyalty program management,
Commerce Bank opens the door to providing cardholders with a new
rewards program that innovates faster, operates more efficiently,
and improves customer engagement for a more meaningful
relationship.
About FIS
FIS is a financial technology company providing solutions to
financial institutions, businesses, and developers. We unlock
financial technology to the world across the money lifecycle
underpinning the world’s financial system. Our people are dedicated
to advancing the way the world pays, banks and invests, by helping
our clients to confidently run, grow, and protect their businesses.
Our expertise comes from decades of experience helping financial
institutions and businesses of all sizes adapt to meet the needs of
their customers by harnessing where reliability meets innovation in
financial technology. Headquartered in Jacksonville, Florida, FIS
is a member of the Fortune 500® and the Standard & Poor’s 500®
Index. To learn more, visit FISglobal.com. Follow FIS on LinkedIn,
Facebook and X.
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version on businesswire.com: https://www.businesswire.com/news/home/20240926155548/en/
Kim Snider, 904.438.6278 Senior Vice President FIS Global
Marketing and Communications kim.snider@fisglobal.com
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