Bali, America’s Number One National Bra Brand, Launches Bali Breathe, a New Era of Comfort and Elegance in Innerwear
01 Agosto 2024 - 7:30AM
Business Wire
At Last, Intimates That Offer a Sanctuary on
Your Skin Every Day of the Week
Bali, America’s number one national bra brand*, is launching its
airiest, most breathable collection yet, Bali Breathe. Bali is
introducing a fresh look that combines nearly a century of design
expertise with a modern take on comfort and style. Bali Breathe
redefines luxurious innerwear with an assortment of light-as-air
body basics including bras, underwear, and shapewear.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240801677981/en/
Bali, America’s number one national bra
brand*, is launching its airiest, most breathable collection yet,
Bali Breathe. Bali is introducing a fresh look that combines nearly
a century of design expertise with a modern take on comfort and
style. Bali Breathe redefines luxurious innerwear with an
assortment of light-as-air body basics including bras, underwear,
and shapewear. (Photo: Business Wire)
“Bali Breathe offers our consumers meticulous craftsmanship
ensuring a perfect fit, while offering elegance and unmatched
comfort,” said Jane Newman, Chief Design Officer, Global Innerwear
for HanesBrands. “This collection represents a significant
revitalization of our innerwear, pushing boundaries with luscious
fabrics, classy cuts, and delicate yet supportive designs to meet
our consumers’ evolving needs, while continuing to deliver the
comfort and quality they expect from America’s #1 bra brand.”
Bali Breathe, where breathable meets breathtaking, consists of
six styles across underwear, bras, and shapewear in quietly
luxurious neutrals and colors, ranging in price from $13 - $48 and
in sizes S – 2XL for underwear and bras with alpha and cup/band
sizing: S-3XL; 34-42 C-DD. The collection is currently available
online and at major retailers.
Featuring full-coverage underwear and bras, Bali Breathe
provides unmatched support while maintaining an ultra-soft feel.
Luxe cotton modal fabric caresses the skin while smooth stretch
lace adds a touch of femininity. Breathable comfort is infused in
practical design, offering supportive silhouettes in a look that
screams ‘quiet luxury.’
"Bali Breathe marks a new age of comfort and elegance in
innerwear, delivering the quality and support our customers know
and expect with a luxurious softness and modern femininity,” said
Dawn Hedgepeth, CMO HanesBrands. “Bali has an unmatched dedication
to affordable style, and this new collection delivers that with the
essence of luxury, ensuring our consumers feel confident and
beautiful, without compromise."
The Bali Breathe campaign was conceived by BARKER and shot in
Vancouver by award-winning director, Ali Kerr. Inspired by
confident women who know who they are and what they want, the
campaign celebrates comfort and beauty without compromise.
Advertising will run across video, digital, and audio with channel
partners like Hulu, YouTube, LG, TikTok, Meta, Pinterest, popular
podcasts, and more.
About Bali
Bali, America's No. 1 national bra brand, is a leading brand of
bras, underwear, and shapewear for the woman who knows exactly who
she is. Bali is the iconic intimates brand loved for our
deceptively simple yet sophisticated styles, track record of
category innovation, and rich legacy. Bali products can be found at
leading retailers nationwide and online direct to consumers at
www.BaliBras.com.
About HanesBrands
HanesBrands (NYSE: HBI) makes everyday apparel that is known and
loved by consumers around the world for comfort, quality, and
value. Among the company’s iconic brands are Hanes, the leading
basic apparel brand in the United States; Bonds, which is setting
new standards for design and sustainability; Maidenform, America’s
number one shapewear brand**; and Bali, America’s number one
national bra brand*. HBI employs 48,000 associates in approximately
30 countries and has built a strong reputation for workplace
quality and ethical business practices. The company, a longtime
leader in sustainability, has set aggressive 2030 goals to improve
the lives of people, protect the planet and produce sustainable
products.
*Circana Retail Tracking Service, U.S. Dollar Sales, Women’s
Non-Sport Bras, Brand Type: National Brand, 12 Months ending March
2024
**Circana Retail Tracking Service, U.S. Dollar Sales, Women’s
Shapewear Sales, 12 Months ending March 2023
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240801677981/en/
Nicole Ducouer, HanesBrands Nicole.ducouer@hanes.com
Hanesbrands (NYSE:HBI)
Gráfica de Acción Histórica
De Jul 2024 a Ago 2024
Hanesbrands (NYSE:HBI)
Gráfica de Acción Histórica
De Ago 2023 a Ago 2024
