Iconic Lifestyle Brand Makes Desert Debut
with W Dubai – Al Habtoor City, Raising Temperatures with
Provocative Design and Iconic Whatever/Whenever Service
W Hotels Worldwide, part of Starwood Hotels & Resorts Inc.
(NYSE:HOT), today announced the debut of W Dubai – Al Habtoor
City, the brand’s first hotel in the Emirate. Owned by the Al
Habtoor Group, the design-led lifestyle brand is set to shake up
the destination with its rooftop W Lounge, pulsating WET® pool deck
and innovative fashion and music happenings. The opening marks the
W brand’s second outpost in the Middle East, following the debut of
W Doha in 2009.
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The Fantastic Suite at W Dubai. (Photo:
Business Wire)
“From the emerging fashion scene to its contemporary arts
district, Dubai has firmly made its mark on the global stage, with
W Dubai set to quickly become the epicenter of it all,” said
Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “An
electrifying destination full of hidden, underground treasures, W
Dubai will provide worldly jetsetters with insider access too
what’s new and next in the Emirate.”
“We are proud to strengthen our relationship with Al Habtoor
Group as we open W Dubai - Al Habtoor City, which is part of
Starwood’s largest hospitality project in the Middle East,” said
Michael Wale, President, Starwood Hotels & Resorts, Europe,
Africa and Middle East. “Dubai’s dynamic spirit is a perfect match
for W Hotels, and this groundbreaking debut reinforces our
commitment to grow in this important market.”
A Magnetic Desert Mirage
Set within the ambitious Al Habtoor City project, the Emirate’s
first fully-integrated urban resort, W Dubai – Al Habtoor City
rises 33 stories above the vibrant Sheikh Zayed Road, overlooking
the newly built Dubai Water Canal with views of dramatic sunsets
over the Arabian Gulf. Upon arrival, guests are whisked up 30
floors to the W Lounge (the W brand’s reinterpretation of
the staid hotel lobby) where a jaw-dropping, panoramic view of the
shimmering city awaits.
Destination restaurant Namu, located above the W Lounge,
bathes diners in golden light from the setting sun, offering an
original fusion of Japanese and Korean flavors served in a
futuristic setting with asymmetrical furnishings. Level
Seven, a causal and sociable hotspot, serves fresh
Mediterranean cuisine from a theatrical open kitchen and features a
chef’s table, and crudo bar. The menu is inspired by the chef’s
daily market finds and seasonal produce, including small, shareable
plates. Adorned with wood, steel and vintage art, the natural
Mediterranean-inspired décor sets the tone for a relaxing and
delectable meal.
Igniting the pulsing heart of Dubai’s social scene is the
hotel’s WET Deck. Boldly landscaped, the WET pool deck
transforms from a glamorous place to lounge by day, with outdoor
pools, private cabanas, light bites and refreshing drinks, to an
evening hotspot to see and be seen. DJs play hypnotic sets while
guests sip on W signature cocktails and soak in the sultry, vibrant
atmosphere.
The Global Nexus Brought to Life
W Dubai – Al Habtoor City and its 356 guestrooms and suites,
including the Extreme Wow Suite and Sensational
Suite, were designed by Singapore-based firm Silverfox Studios
and Starwood’s award-winning design team. Inspired by the city’s
connectivity and gateway location, the design is provocative, bold
and futuristic. Showcasing the vibrancy and energy of Dubai’s
Sheikh Zayed Road, the interiors’ linear patterns reflect the
city’s social rhythm and constant flux. Custom furnishings double
as abstract art and a bright, vivid color palette is set against
the sleek lines of each minimalist guestroom, highlighted with
floor-to-ceiling windows that frame views of the city and sea.
The lavish Extreme Wow Suite (the W brand’s take on the
traditional Presidential Suite) spans 690 square meters and
occupies the 27th and 28th floors with panoramic views of Dubai’s
striking skyline. The suite includes a spacious lounge area, bar,
DJ booth, dance floor, catwalk ramp, pool table and kitchenette.
The Sensational Suite covers 449 square meters and is anchored by a
bar with an adjoining majlis-style lounge, also complete with a DJ
booth, dance stage, bar and kitchenette.
W Dubai – Al Habtoor City boasts ultra-modern event space
including a stunning oval-shaped 725 square meter Great
Room, where the walls and ceiling converge in a spiral effect,
in addition to five dynamic multi-use studios. These rooms are
equipped with W’s signature Sensory Set Up™, which provides mood
music, customs scents, and much more.
Other features include the W brand’s signature FIT®
state-of-the-art fitness facility where guests can re-energize 24/7
and a FIT Bar that serves healthy snacks and refreshing drinks. The
hotel also offers guests private in-room yoga sessions with the
hotel’s dedicated instructor, and will soon introduce SPG
Keyless, the hospitality industry’s first truly keyless entry
system, which enables guests to use their smartphone or smartwatch
as a room key with a simple swipe of their device. All of this is
supported by the W brand’s signature Whatever/Whenever
service philosophy, providing guests whatever they want, whenever
they want it.
The landmark Al Habtoor City development project features two
other Starwood hotels: The St. Regis Dubai which opened last
November and The Westin Dubai, Al Habtoor City. Al Habtoor City
will also feature the spectacular water-themed show La Perle by
Dragone, the world’s leading cultural creation company, located
along the upcoming Dubai Water Canal. The destination is minutes
away from attractions such as Burj Khalifa and The Dubai Mall, a
20-minute drive to Dubai International Airport and 40-minute drive
to Al Maktoum International Airport.
W Hotels in the Middle East
In 2009, W Doha opened its doors as the first W Hotel in the
Middle East. Following the launch of W Dubai – Al Habtoor City, the
brand is set to rapidly grow its portfolio in this region with four
new hotels slated for the coming years. These include two more in
the UAE: a second hotel in Dubai, the highly anticipated W Dubai –
The Palm, and W Abu Dhabi; plus W Amman and W Muscat.
For further information and bookings, visit
www.wdubaialhabtoorcity.com or follow on Instagram
@WHotelDubai.
ABOUT W HOTELS WORLDWIDE
Born from the bold attitude and 24/7 culture of New York City, W
Hotels has disrupted and redefined the hospitality scene for nearly
two decades. Trailblazing its way around the globe, W is on track
to reach 75 hotels by 2020, defying expectations and breaking the
norms of traditional luxury wherever the iconic W sign lands. With
a mission to fuel guests’ lust for life, W ignites an obsessive
desire to soak it in, live it up and hit repeat. The brand’s
provocative design, iconic Whatever/Whenever service and buzzing
Living Rooms create an experience that is often copied but never
matched. Innovative, inspiring and infectious, W Hotels’
super-charged energy celebrates guests’ endless appetite to
discover what’s new/next in each destination, to see more, feel
more, go longer, stay later.
For more information, visit whotels.com/theangle or follow
Twitter, Instagram and Facebook.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160922006106/en/
Media:W Hotels WorldwideKatie Cline, +1
212-380-4013Katie.Cline@starwoodhotels.comorTHINK PR for W
HotelsLeanne Drago, +1
212-343-3920LDrago@thinkpublicrelations.com
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