Company invites customers to take the Ladybug Love Pledge to
protect beneficial insects and create pesticide-free local parks
through April 30, 2024
LAKEWOOD, Colo., April 10,
2024 /PRNewswire/ -- In honor of Earth Month, Natural
Grocers® is partnering with Beyond Pesticides for its seventh
annual Ladybug LoveSM campaign. Natural Grocers, a
longtime leader of the organic movement through national advocacy
efforts and rigorous product standards, encourages its communities
to pledge to protect beneficial insects and further Beyond
Pesticides' critical mission of converting local parks and playing
fields to organic landscape management practices.
Cleaner air, water and land make for a
healthier food supply – a principle Natural Grocers has championed
since 1955.
LADYBUG LOVE & BEYOND PESTICIDES
Natural Grocers' Ladybug Love campaign aims to bring awareness to
the precious insects that play a crucial role in the stability of
our food supply and regenerative farming. The annual Earth Month
fundraising efforts benefit the nonprofit organization, Beyond
Pesticides and its Parks for a Sustainable
Future program. The program is designed to assist communities
in transitioning away from pesticide use at local parks and public
areas by providing the education, training and practical assistance
needed to move towards organic land care.
Beyond Pesticides envisions a future where local parks,
playing fields and greenways are managed without unnecessary toxic
pesticides. Where children and pets are safe to run around on the
grass, and bees and other pollinators are safeguarded from toxic
chemicals.
Raquel Isely, Vice President of
Marketing for Natural Grocers stated, "Natural Grocers, in
partnership with Beyond Pesticides, is pleased to support Parks for
a Sustainable Future with our seventh annual Ladybug Love campaign.
Through this program and the generosity of our customers, we are
underwriting the cost of horticultural services to transition parks
and playing fields to organic land management. Cleaner air, water
and land make for a healthier food supply – a principle Natural
Grocers has championed for almost 70 years. We are thankful for our
generous customers who share our passion to protect our beneficial
insects, the land and our planet."
The Company's underwriting effort has enabled Beyond Pesticides
to convert almost a dozen parks and playing fields to organic
management practices from Arizona
to Utah, with more in the works in
Colorado and Texas.
TAKE THE PLEDGE
Customers can take or renew their
pledge online and commit to not using chemicals that harm lady bugs
and other beneficial insects at home, in yards, gardens and to
support 100% organic produce. Natural Grocers' goal is to raise
$25,000 in April for the Organic
Parks Project with Beyond Pesticides through the following in-store
fundraising opportunities:
- Whether it's a first-time pledge or renewed, Natural Grocers
will donate $1.00 (up to $25,000) to Beyond Pesticides for every Ladybug
Love pledge signed from April 1 –
April 30.[i]
- For every Ladybug Zip Pouch sold from April 20 - 22, Natural Grocers will donate
$2 to Beyond Pesticides.
- {N}power® members who make or renew their pledge from
April 1 – 15, will receive
$5 off their purchase, April 20 - 22.[ii]
- {N}power members will also receive a free limited-edition
Ladybug Love reusable bag and free sticker with purchase
April 20 –
22.[iii]
{N}power is Natural Grocers' FREE member rewards program. The
program is easy to join and offers exclusive discounts,
digital coupons, rewards benefits, and other members-only features.
Customers can sign up for {N}power at
www.naturalgrocers.com/join.[iv]
COUNT THE LADYBUGS SWEEPSTAKES
Throughout the
month, customers are invited to count the ladybugs placed
throughout the pages of the April 2024 Natural Grocers
good4u® Health Hotline® magazine, for the chance to win
a $500 Natural Grocers gift card.
- To enter the contest, customers simply fill out the form in the
magazine and drop it off at any Natural Grocers store by
April 27, 2024. A drawing
among all entries with the correct number of ladybugs will
determine the winner.[v]
SPECIAL EARTH DAY EDUCATION & DEALS
Natural
Grocers will be promoting regenerative living insights and
resources related to food, homes, gardens and yards all month long.
Natural Grocers' 2024 Earth Day Celebration culminates
April 20 – 22, with three days of
special Earth Day discounts, freebies and sweepstakes.
- Customers can learn more by picking up the April edition (Vol.
81) of the good4u℠ Health Hotline at their local Natural Grocers
store or click here to view it online.
- Click here for a complimentary Ladybug Love press kit.
- Contact Beyond Pesticides to make your community safe for
people, children, pets, and wildlife. Make your town organic by
contacting sustainableparks@beyondpesticides.org or
202-543-5450.
- For media requests contact Katie
Macarelli: kmacarelli@naturalgrocers.com.
ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE:
NGVC) is an expanding specialty retailer of natural and organic
groceries, body care products, and dietary supplements. The
products sold by Natural Grocers must meet strict quality
guidelines and may not contain artificial colors, flavors,
preservatives or sweeteners, or partially hydrogenated or
hydrogenated oils. The Company sells only USDA-certified organic
produce and exclusively pasture-raised, non-confinement dairy
products, and free-range eggs. Natural Grocers' flexible
smaller-store format allows it to offer affordable prices in a
shopper-friendly, clean, and convenient retail environment. The
Company also provides extensive free science-based Nutrition
Education programs to help customers make informed health and
nutrition choices. Headquartered in the Union Square neighborhood
of Lakewood, CO, Natural Grocers
has 168 stores in 21 states. Visit www.naturalgrocers.com for
more information and store locations.
ABOUT BEYOND PESTICIDES
A 501(c)3 nonprofit advocacy
and grassroots organization, Beyond Pesticides works with allies in
protecting public health and the environment to lead the transition
to a world free of toxic pesticides. Regenerative organic land
management practices that use ladybugs and other beneficial insects
instead of harmful synthetic pesticides to control pests, embrace
the connectedness of planet Earth's vibrant ecosystem and chart a
path towards a livable world.
[i]
Pledge must be made between 4/1/24 and 4/30/24 at
naturalgrocers.com/ladybuglove to qualify for matching donation.
Following the pledge period, Vitamin Cottage Natural Food Markets,
inc. will make a single matching donation of up to $25,000 in
support of the Beyond Pesticides fundraiser.
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[ii]
Valid for {N}power members only. Pledge must be made between 4/1/24
- 4/15/24 at naturalgrocers.com/ladybuglove to qualify for
matching donation and {N}power member discount. $5 discount will be
applied to the product's regular non-discounted price. Offer will
be autoloaded to member's account. Enter phone number at checkout
to redeem offer, must be redeemed at checkout between 4/20/24 and
4/22/24. Valid for in-store customer purchases only. Vitamin
Cottage Natural Food Markets, Inc. will make a single donation of
$25,000 in support of the Beyond Pesticides fundraiser.
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[iii] Limit one per {N}power
customer. Valid 4/20/24 - 4/22/24 only while supplies last. No
rainchecks. {N}power offers available only to registered members
and are subject to program terms and conditions available at
www.naturalgrocers.com/npower.
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[iv] Message and data rates
may apply. See naturalgrocers.com/privacy for the Company's
Privacy Policy and naturalgrocers.com/terms for the {N}Power
terms of use.
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[v] Count the Ladybugs
sweepstakes starts on 3/28/24 and ends on 4/29/24. No purchase
necessary. A purchase will not increase your chances of winning.
Open only to legal residents of states in which Natural Grocers
currently has store locations, 18 years or older at the time of
entry: AZ, AR, CO, ID, IO, KS, LA, MN, MO, MT, NB, NV, NM, ND, OR,
SD, TX, UT, WA and WY. Void where prohibited by law. For Official
Rules and complete details,
visit www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin
Cottage Natural Food Markets, Inc.
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SOURCE Natural Grocers by Vitamin Cottage, Inc.