Sizzler Fires Up Late Summer Promotion Featuring Executive Chef
10 Agosto 2005 - 2:11PM
PR Newswire (US)
'Chef Dudley's Backyard BBQ Combo' Highlights Sizzler's Improved
Food, Value SHERMAN OAKS, Calif., Aug. 10 /PRNewswire/ -- What's
the next best thing to having a culinary Olympian come to your
house to cook dinner? Going to his, which is why Sizzler Executive
Chef Dudley McMahon is inviting guests over for "Chef Dudley's
Backyard BBQ Combo." A life-size, stand-up cut-out of Chef Dudley
holding his latest creation greets guests at the chain's more than
300 locations. The $11.99 Backyard BBQ Combo features ribs,
chicken, shrimp and choice of corn-on-the-cob or a vegetable
skewer. McMahon, vice president of product development, is an
award-winning culinarian and member of Team USA, which won the
coveted gold medal in the 1992 Culinary Olympics held in Frankfurt,
Germany. He joined Sizzler in 2001 and was given the task of
revamping the chain's menu and restoring food quality. "People
don't expect a casual dining chain like Sizzler to have someone
with Chef Dudley's credentials in charge of their food," said Mike
Branigan, vice president of marketing. "One of our challenges is
communicating that Sizzler's food has improved tremendously in the
last few years, and using Chef Dudley as a spokesperson gives
credibility to that message." Chef Dudley's Backyard BBQ Combo,
launched in late July, continues Sizzler's strategy of offering
innovative, flavorful food at a great value. The Backyard BBQ Combo
includes fall-off-the-bone St. Louis-style ribs in a 30-spice
barbecue sauce, chicken in a citrus-pesto glaze, and shrimp
skewered and smothered with sweet chili sauce. The combo also
includes farm-fresh corn-on-the cob or vegetable skewer, plus
choice of a side dish. "Our research tells us that today's guests
want variety, bold flavors, freshness and more choices, but that
value is also very important," said Chef Dudley. "This combo, like
our extremely successful $13.99 steak and lobster promotion earlier
this year, delivers exactly what guests are looking for. We're
serving a caliber of food people expect to find at much more
expensive restaurants, and we're offering it at a very reasonable
price." Chef Dudley will be in his backyard grilling, so to speak,
until Sept. 11 when the limited time offer ends. About Sizzler:
Based in Sherman Oaks, Calif., Sizzler operates 227 franchised and
86 company-owned restaurants worldwide. Sizzler is a division of
Worldwide Restaurant Concepts, Inc. (NYSE:SZ), a leading casual
dining company with operations throughout the world. For more
information, please visit http://www.sizzler.com/ and
http://www.wrconcepts.com/. DATASOURCE: Sizzler CONTACT: Brad
Ritter, +1-866-284-2170, or , or Janet Ritter, +1-740-815-1790, or
, both of Brad Ritter Communications Web site:
http://www.sizzler.com/ http://www.wrconcepts.com/
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