Company deepens support for cafes, coffee
shops, and bakeries with Catering Online Ordering, Restaurant
Retail, and other products
Toast (NYSE: TOST), the all-in-one technology platform built for
restaurants, today announced the launch of Toast for Cafes &
Bakeries—a new solution designed to help cafes, coffee shops,
and bakeries add new revenue streams, speed up service with faster
workflows, meet guests where they are, and grow their business.
Catering Online Ordering and Restaurant Retail are
among the exciting new features that cafes, bakeries, and all other
restaurant types Toast serves can benefit from using. Toast for
Cafes & Bakeries builds on recent launches from Toast that
introduce functionality tailored for specific restaurant
categories, such as last year's releases of Toast for Quick Service
and Toast for Hotel Restaurants.
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“Running a successful cafe or bakery requires meticulous
planning and preparation to produce a high volume of great food and
drinks daily while also providing lightning quick service during
the morning and afternoon rush,” said Aman Narang, Co-Founder and
COO of Toast. “Toast for Cafes & Bakeries is designed to handle
everything from rush times to catering orders, merchandise, and
more. Whether getting a first location off the ground, growing new
revenue streams like retail or catering, or accessing functionality
specifically designed to make cafes and bakeries more efficient,
Toast is an ideal partner.”
New Catering Online Ordering adds revenue stream, helps save
time
Approximately four out of five small to medium-sized cafes and
bakeries derive a portion of their sales from catering—generating
12 to 32 percent of their revenue from this channel, according to a
recent Toast survey1. Available in Toast’s Catering & Events
Pro module, Catering Online Ordering helps cafes, bakeries,
and other restaurants customize their digital ordering experience
to fit their catering operations. This provides a frictionless
online ordering experience, making prep for large orders easier,
and expanding Toast’s digital ordering capabilities to enable
restaurants to continue growing their off-premise revenue streams.
Restaurants can set separate hours of operation for the catering
business, longer lead times for large orders, and even order
minimums. Staff can also easily prep for big orders, creating
printable pack sheets and prep lists, and tracking catering orders
through a shared calendar.
“As a bakery, Toast has been a game-changer,” said Steven
Rennau, Director of Operations at Toni Patisserie & Café in
Hinsdale, Illinois. “With Catering Online Ordering the entire team
saves time. It gives us a bit more control as we can set longer
lead times and higher minimum order size. In addition, we were able
to roll out an entirely new category of ‘Celebration Cakes’ —we’re
talking about $150-$175 cakes coming in online.”
Restaurant Retail—a unified foodservice and retail POS
system
For many restaurants, including cafes, coffee shops, and
bakeries, food service and retail go hand in hand. Guests may want
to get a bag of coffee beans, a branded mug, or other curated goods
with their morning latte. Unlike most POS products on the market
today, Restaurant Retail provides a unified foodservice and
retail platform on a single account, giving restaurants like cafes,
coffee shops, and bakeries the power to use merchandise, dry goods,
and other items to build their brand and cater to their customer
base. Restaurants can easily and efficiently manage their barcoded
inventory, providing tools that allow them to create and update
inventory across multiple locations, generate and print barcodes,
and auto-calculate mark-ups to help optimize margins. Unlike other
retail solutions for restaurants that separate the POS from
inventory lists, Restaurant Retail is purpose-built to allow retail
items to flow throughout Toast products such as its POS terminals,
online ordering, and kiosks, enabling restaurants to seamlessly
manage both the foodservice and retail elements together.
“The interface was so many levels above what we were using. When
I peeked behind the curtain and saw some of the features Toast
offers, I was sold,” says Shayna Ferullo, founder of Snowy Owl
Coffee Roasters on Cape Cod, Massachusetts. “Having Toast
Restaurant Retail gives us much more confidence in adding new SKUs
to our shelves.”
Additionally, Toast for Cafes & Bakeries allows restaurants
to:
- Input complex orders easily and quickly with Open View:
Open View simplifies order-taking by displaying items and modifiers
all at once, a critical innovation for establishments with a high
volume of highly configurable menu items. Staff taking complicated
coffee orders, for example, can input a guest’s exact preferences
in any order on a Toast POS terminal via the new layout according
to the natural flow of conversation.
- Reduce chaos at the pickup counter with Order-Ready
Boards: Toast’s new Order-Ready Boards allow staff to share the
status of an order on a guest-facing screen within the restaurant.
Instead of staff calling out to guests that their latte is ready,
cafes, coffee shops, and bakeries can uplevel the order pickup
experience.
- Reward guests for becoming regulars with Item-Based
Redemption and Offers: Coming this fall, Item-Based Redemption
lets cafes and bakeries configure menu items as rewards, allowing
guests to redeem a free item in exchange for loyalty points.
Toast’s new Offers feature lets staff create wow-moments for guests
by designing custom promotions like Buy One Get One deals or half
off pastries after 3pm. With these out-of-the-box tools, cafes,
coffee shops, and bakeries can now easily keep regulars coming back
without having to devote time and resources to build features like
this on their own.
- Be the heart of the community with Fundraising: The
Toast Fundraising feature allows restaurants to pick their favorite
non-profit to support and gives guests the option to round up their
check to the next dollar and donate the difference. To maximize
impact and contributions, this can be surfaced to guests on several
Toast products, including Toast Flex terminals, Toast Go handheld
devices, Toast Online Ordering, and the Toast TakeOut app.
Toast for Cafes & Bakeries is designed to help restaurants
thrive. Multi-location cafe and bakery Maman has grown with Toast
from six to 30+ locations across the eastern seaboard with more
locations planned.
“Toast has made it so much easier for us to grow," said Benjamin
Sormonte, Co-Founder and CEO of Maman. "Without having a partner
like Toast, it would’ve been very complex and challenging for us to
continue to expand."
Learn more about Toast for Cafes & Bakeries.
FORWARD-LOOKING STATEMENTS
This press release contains “forward-looking statements,” within
the meaning of Section 27A of the Securities Act of 1933, Section
21E of the Securities Exchange Act of 1934 and the Private
Securities Litigation Reform Act of 1995. Forward-looking
statements may be identified by the context of the statement and
generally arise when Toast or its management is discussing its
beliefs, estimates or expectations. Such statements generally
include the words “believes,” “plans,” “intends,” “targets,” “may,”
“could,” “should,” “will,” “expects,” “estimates,” “suggests,”
“anticipates,” “outlook,” “continues,” or similar expressions.
These statements are not historical facts or guarantees of future
performance, but represent the beliefs of Toast and its management
at the time the statements were made regarding future events which
are subject to certain risks, uncertainties and other factors, many
of which are outside Toast’s control. Actual results and outcomes
may differ materially from what is expressed or forecast in such
forward-looking statements. Forward-looking statements include,
without limitation, statements regarding the expected results of
the launch of Toast for Cafes & Bakeries, new functionalities
including Catering Online Ordering and Restaurant Retail, and the
benefits of such launch and functionalities on Toast’s business and
operations.
The forward-looking statements contained in this release are
also subject to other risks and uncertainties, including those more
fully described in Toast’s filings with the Securities and Exchange
Commission (“SEC”), including in the sections entitled “Risk
Factors” and “Management’s Discussion and Analysis of Financial
Condition and Results of Operations'' in Toast’s Annual Report on
Form 10-K for the year ended December 31, 2022, Toast’s Quarterly
Report on Form 10-Q for the quarter ended June 30, 2023, and
Toast’s subsequent SEC filings. Toast can give no assurance that
the plans, intentions, expectations or strategies as reflected in
or suggested by those forward-looking statements will be attained
or achieved. The forward-looking statements in this release are
based on information available to Toast as of the date hereof, and
Toast disclaims any obligation to update any forward-looking
statements, except as required by law. These forward-looking
statements should not be relied upon as representing Toast’s views
as of any date subsequent to the date of this press release.
1 To help better understand the restaurant industry, Toast
conducted a blind survey of 847 vSMB/SMB restaurant decision-makers
from May 26, 2023 to June 20, 2023. Respondents were not made aware
that Toast was fielding the study. Panel providers granted
incentives to restaurant respondents for participation. Using a
standard margin of error calculation, at a confidence interval of
95%, the margin of error on average is +/- 3%.
TOST-CORP Source: Toast, Inc.
Media: media@toasttab.com Investors: IR@toasttab.com
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