By John Kell
Outdoor gear retailer Recreational Equipment Inc. has named
Jerry Stritzke, a top Coach Inc. (COH) executive, as its new chief
executive and president.
The disclosure comes a few days after The Wall Street Journal
reported the retailer, known as REI, was close to hiring Mr.
Stritzke to succeed Sally Jewell, who took charge of the U.S.
Interior Department earlier this year.
Mr. Stritzke will join REI, which operates 130 retail stores
across 32 states, on Oct. 1. The retailer generates about $2
billion in annual revenue.
Mr. Stritzke joined Coach in 2008 and recently served as
president and chief operating officer at the accessories retailer.
He is resigning from Coach effective Sept. 2.
"I'm enthusiastic to join REI," Mr. Stritzke said. "It's a great
opportunity for me to combine my professional expertise with the
outdoor activities I personally enjoy."
Prior to joining Coach, Mr. Stritzke had an eight-year career at
Limited Brands, the parent of Victoria's Secret and Bath & Body
Works now known as L Brands Inc. (LTD).
Write to John Kell at john.kell@wsj.com
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