WILLIAMS SONOMA AND WILLIAMS SONOMA HOME INTRODUCE NEW COLLECTIONS WITH GLOBAL LUXURY LIFESTYLE BRAND AERIN
01 Abril 2024 - 7:00AM
Business Wire
AERIN Founder, Aerin Lauder Designs Items for
Entertaining, Decorating and Outdoor Living that Reflect Her
Signature Style
Williams Sonoma and Williams Sonoma Home, portfolio brands of
Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest
digital-first, design-led and sustainable home retailer announced
today, the expansion of the popular AERIN collaboration with two
new collections. Designed in collaboration with Aerin Lauder, the
new AERIN for Williams Sonoma and AERIN for Williams Sonoma Home
collections feature a robust assortment of products ranging from
tabletop and entertaining pieces to outdoor furniture and
embroidered pillows.
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AERIN for Williams Sonoma and Williams
Sonoma Home (Photo: Williams Sonoma)
The exclusive new collections bring Lauder’s signature style and
love for entertaining directly to customers’ homes. Inspired by her
garden in East Hampton, the tabletop pieces combine blues and
greens with a floral motif. The expansion of the AERIN for Williams
Sonoma Home collection includes additional outdoor furniture pieces
that features all-weather wicker designed in the elevated but
relaxed style of the home.
“Summertime entertaining is my favorite and the new AERIN for
Williams Sonoma collections reflect the best of those moments,”
said Founder & Creative Director of AERIN, Aerin Lauder. “While
the collection is inspired by my garden in Long Island and the
furniture was created based on the details of a wicker basket that
belonged to my mother, the collections are infused with my own
memories and entertaining essentials, as well as the ethos of the
AERIN brand.”
“Our team was able to work with Aerin to design collections for
Williams Sonoma and Williams Sonoma Home that embrace Aerin’s
signature style and combine thoughtful design details with playful
pops of color,” said Williams Sonoma President Felix Carbullido.
“The AERIN collection elevates outdoor spaces and provides stylish
solutions for summer entertaining.”
The AERIN for Williams Sonoma collection includes:
- Blue Swirl Glassware, Mouth-blown glass finished with
hand-painted rims to add a bold touch and elevates any occasion.
Starting at $79.95 (set of four).
- Confetti Tumblers, Crafted of mouth-blown glass and
finished with hand-painted confetti dots and a blue rim. $79.95
(set of four).
- Garden Bouquet Dinnerware, Glazed stoneware featuring
hand-painted blooms, flowering vines and scalloped silhouettes, the
collection includes a charger, platter, dinner, and salad plates.
Starting at $59.95.
- Braided Woven Charger, Handcrafted in a wheel pattern
and finished with a braided exterior and protective lacquered
finish for easy cleaning. $29.95 (each).
- Braided Woven Napkin Ring, Individually handcrafted from
natural rattan and finished with lacquer for easy cleaning. $29.95
(set of four).
- Scalloped Linens, Scalloped edging, and fresh, sunny
hues, finished with decorative embroidery, the collection includes
a placement and napkin both, available in light blue and green.
Starting at $49.95 (set of four).
- Gingham Napkins, Cotton gingham napkins, reminiscent of
outdoor picnics and warm sunny months, these napkins feature
mitered corners for a tailored finished and are available in light
blue and green. $49.95 (set of four).
- Swirl Candle, Features top notes of tuberose paired with
the warm, woodsy fragrance of santal, made of soy-blend wax with a
clean-burning cotton wick and comes in a reusable glass holder with
a blue rim. $79.95 (each).
The AERIN for Williams Sonoma Home collection includes:
- Jane Outdoor Embroidery Pillow, Embroidered vines adorn
the pillows with tropical inspiration and tailored from a smooth
weave that resists water and fading. Available in cream and green.
$69.00 (each).
- Spiral Glass Bath Collection, Spirals of clear
crystalline glass put an elegant spin on everyday essentials, the
collection includes a soap dispenser, tissue box cover, toothbrush
holder, vanity tray, wastebasket, and water carafe. Starting at
$75.00.
- Pink Onyx Bath Collection, Handcrafted from a single
block of pink stone featuring yellow and brown highlights, the
collection includes soap dispenser, tissue box cover, toothbrush
holder, vanity tray, and wastebasket. Starting at $75.00.
- Coral Round Wall Mirror, Delicate organic structure of
coral reimagined in this eye-catching mirror adding a graceful
focal point to bedrooms, dining rooms and entryways. $795.00.
- East Hampton Outdoor Furniture Collection, Echoes the
relaxed style of Lauder’s Hamptons home, this collection combines
all-weather resin wicker with a sturdy, rust-resistant
powder-coated metal frame. The collection includes a sofa, club
chair, coffee table, dining chair, dining table, and table ottoman.
Starting at $595.00.
To learn more about the exclusive collection with Aerin Lauder,
or to purchase products from the collection, please visit:
www.williams-sonoma.com/aerin.
ABOUT WILLIAMS SONOMA
Since its founding by Chuck Williams in 1956, the Williams
Sonoma brand has been bringing people together around food. A
member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands,
Williams Sonoma is a leading specialty retailer of high-quality
products for the kitchen and home, providing world-class service
and an engaging customer experience. Products include cookware,
cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar,
outdoor, cookbooks, as well as furniture, lighting and decorative
accessories. Each store offers cooking classes and tastings
conducted by expert culinary staff. A comprehensive gift registry
program for weddings and other special events is available in
stores and online. On williams-sonoma.com, customers can find
recipes, tips, and techniques that help them create delicious
meals. Williams Sonoma can also be found on Facebook, Instagram,
Twitter, Pinterest, and YouTube. Williams Sonoma is also part of
The Key Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the Williams-Sonoma, Inc. family of
brands.
ABOUT AERIN
AERIN is a global luxury lifestyle and beauty brand inspired by
the signature style of its founder, Aerin Lauder. Based on the
premise that living beautifully should be effortless, the brand
develops curated collections in the worlds of beauty, fashion
accessories, and home décor. With a passion for entertaining, art,
travel, fashion and design, Aerin’s own lifestyle serves as a focal
point of inspiration for the brand. Classic, but always with a
modern point of view, every piece is created to make life more
beautiful with a sense of ease and refinement.
WSM-PR
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Kendall Coleman Williams Sonoma KAColeman@WSGC.com
415-616-7926
Kristen Weil Carfrae Consulting
kristenweil@carfraeconsulting.com +1 772-215-7136
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