SHANGHAI, Nov. 10, 2022 /PRNewswire/ -- Yatsen Global
debuted the latest innovations of its premium technology-oriented
skin care brand Galenic, and EVE
LOM, a high-end natural SPA brand from the UK, at the
5th China International Import Expo (CIIE) now taking
place in Shanghai. With the theme
"Yatsen, A New Journey of Beauty Discovery", the beauty group
joined the event with the two overseas brands, simultaneously
demonstrating its respect for the brands' history and culture, and
empowering product innovation with technology research and
development to recast them with vitality and strength.
On the morning of November 6, Liu
Fuxue, Deputy Director-General of the CIIE Bureau, Sohail Shaikh, Sector Director and Minister
Counsellor, Creative, Consumer, Learning and Food Industries,
British Consulate-General Shanghai, Pierre Moussy, Economic
Counsellor for the French Consulate in Shanghai, and other distinguished guests
joined David Huang, Founder,
President and CEO of Yatsen Global Pte. Ltd at Yatsen Global's
opening ceremony.
David Huang said, "As a
fast-growing global multi-brand beauty platform, Yatsen Global has
been committed to bringing the supreme beauty products of some of
the world's leading skincare brands and international innovative
technologies back here, raising their visibility and recognition of
these brands in China, while
helping them take a leap forward in the market."
Eric Ducournau, CEO of Pierre
Faber Group, also expressed his congratulations via video,
emphasizing that "In the future, our company will continue to work
with Galenic Laboratories to develop more high-performing skincare
products with precise and cutting-edge formulation technologies, in
a move to help women of all ages solve their specific skin
concerns."
At the event, EVE LOM Radiance Repair Retinol Serum made its
world debut during the CCTV live broadcast. With the concept of
creating a healthy anti-aging formulation, the EVE LOM Radiance
Repair Retinol Serum, gentle-yet-potent, plumps and hydrates skin,
delivering a firmer, smoother, and more even complexion over
time. Galenic also showcased its Galenic Cosmeceutique Kit
[N°1] Vitamine C and the new product Galenic Couture Secret
D'Excellence Serum, alongside other outstanding products at the
booth. Yatsen Global's participation in the event with EVE LOM and Galenic reflected the importance the
firm attaches to these two brands, as well as its strategic vision
of establishing a global and multi-brand presence.
Yatsen Global announced that it will attend the 6th
CIIE in 2023 and signed contracts at the opening ceremony, making
it the first exhibitor to enter into a strategic partnership during
the event. The beauty group also signed an agreement with
Sun Yat-sen University whereby the
two sides will collaborate in addressing beauty research issues. In
addition, the firm joined hands with the university to release the
latest results of the Chinese Skin Aging Research Platform,
contributing to research on Chinese skin.
Yatsen Global will continue to develop a global muti-brand
portfolio, allowing more brands to retain their unique DNA while
relying on cutting-edge technologies and Yatsen Global's brand
operation capabilities to push the boundaries of brand development,
renew their vitality in the Chinese market, and achieve new,
quality growth in the long term.
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