- Viewers to help decide who wins a contract with Score Media
and Gillette
- Visit Drafted.ca to find out more
Tweet this release: http://thesco.re/KPBHim
TORONTO, May 3, 2012 /CNW/ - Score Media Inc. (TSX: SCR)
and Gillette Canada are proud to announce the next season of
Gillette DRAFTED - and this time the competition is fiercer than
ever!
For the first time in the show's history, viewers of theScore
will play a part in deciding who is crowned winner, earning a
one-year contract as Score Media's newest sportscaster -
contributing to theScore Television Network, theScore.com and
ScoreMobile - plus a one-year spokesperson contract with
Gillette.
After an extensive one-month round of video and in-person
auditions, kicking off in Halifax
on Saturday May 5, 24 hopefuls will
be selected to compete for a place in the next season of Gillette
DRAFTED.
To make the final cut, contestants will face a series of
rigorous challenges at DRAFTED Boot Camp, including a thorough test
of their sporting knowledge, with the results aired on theScore and
online at Drafted.ca, theScore.com and Facebook page.
A combination of viewer votes and a panel of judges will select
the final six. Finalists will then go head-to-head over eight
episodes beginning September 24, and
viewers voting for the winner during a live finale.
"We're so excited about the new format of this season of
Gillette DRAFTED," said Benjie Levy,
Executive Vice President and Chief Operating Officer of Score Media
Inc. "For the first time ever, the viewers themselves will be able
to play a major part in deciding who deserves to become our next
sportscaster. This year the theme is 'be the master of your style',
which is something the contestants will need to accomplish to show
their audience from the start that they've got what it takes."
Chris Lamb, Gillette Canada Brand
Manager, added: "It's been an exciting year for the company and the
updated format of Gillette Drafted reinforces the continued
commitment we have to our consumers to provide innovative and
exciting ways to connect, engage and enroll our fan base. The title
of Gillette spokesperson and Canada's next sportscaster is in the hands of
Canadians and we can't wait to see who the fans pick."
During this season, contestants will be mentored by a team of
sports broadcasting experts, with last year's winner Jackie Redmond taking on a key role. She said:
"Winning Gillette DRAFTED completely changed my life and it's been
a total blast working at theScore and representing Gillette. I'll
be doing my best to guide this year's crop through what will be an
extremely testing process."
Potential participants can register online at Drafted.ca or
apply in person at the following locations:
- May 5 & 6 - HALIFAX - Halifax Shopping Centre (Centre
Court)
- May 12 & 13 - TORONTO - Toronto Eaton Centre (Albert's
Way)
- May 19 & 20 - CALGARY - Market Mall (Centre Court)
- May 25 & 26 - VANCOUVER - Metropolis Metrotown (Grand
Court)
Drafted.ca will give Gillette DRAFTED hopefuls everything they
need to know about the competition and how to get involved and also
check out this video from last year's winner, Jackie:
http://thesco.re/IWXUaV
Want to connect with Score Media?
http://twitter.com/#!/scoremedia
http://www.facebook.com/#!/thescore
mediarelations@thescore.com
http://www.scoremedia.com/
About Score Media Inc.
Score Media is a media company committed to delivering
interactive and authentic sports entertainment. Score Media's
primary asset, theScore Television Network ("theScore"), is a
national specialty television service providing sports news,
information, highlights and live event programming in more than 6.8
million homes across Canada.
The Company's digital media assets include theScore.com and the
industry leading mobile sports applications ScoreMobile,
ScoreMobile FC and SportsTap which reach over three million unique
users per month. Growing from a team of 60 in 1997 to over
290 employees in 2012, Score Media is a revolutionizing interactive
media company.
About P&G Beauty & Grooming
P&G Beauty & Grooming products help empower men and
women around the world to look and feel better than they ever
thought possible. With 11 billion
dollar brands and products available in over 130 countries,
P&G's beauty and grooming products delivered sales of over
$38 billion in fiscal year 2010/11,
making it one of the world's largest beauty and grooming
companies. P&G Beauty & Grooming offers trusted
brands with leading technology to meet the full complement of
beauty and grooming needs, including Pantene®, Olay®, Head
& Shoulders®, Cover Girl®, DDF®, Frederic Fekkai®,
Wellaflex®, Sebastian Professional®, Herbal Essences®,
Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®,
Secret®, SK-II®, Wella Professionals®, Braun®, Crest®, Oral-B®,
Always®, Tampax® and a leading Prestige Fragrance division that
spans from point of market entry consumers to high end luxury with
global brands such as Hugo Boss®, Lacoste®, and Christina
Aguilera®. Please visit http://www.pg.com for the latest news
and in-depth information about P&G (NYSE: PG) and its
brands.
SOURCE Score Media Inc.
Video with caption: "Video: Gillette Drafted Promo". Video
available at:
http://www.youtube.com/watch?v=h0BYi7sh2Dc&feature=plcp
Image with caption: "Gillette Drafted (CNW Group/Score Media
Inc.)". Image available at:
http://photos.newswire.ca/images/download/20120503_C3763_PHOTO_EN_13089.jpg