BauerWorld 2014 Expands to Showcase High Performance Sports Platform
24 Octubre 2013 - 12:00PM
Business Wire
Revolutionary Technologies, Products Unveiled
at Industry-Leading Event
Bauer Performance Sports Ltd. (“BPS” or the “Company”) (TSX:BAU)
recently concluded its annual industry-leading BauerWorld event,
during which it unveiled its next-generation of revolutionary
technologies and product innovations for the multiple sports across
its high performance platform.
For the first time, this year’s showcase was expanded beyond
hockey to include all of the brands across the BPS platform: BAUER
(ice hockey and roller hockey), MISSION (roller hockey), MAVERIK
and CASCADE (lacrosse), COMBAT (baseball and softball), and INARIA
(soccer). Key retail partners across these sports were provided
with the advance opportunity to see – and try – products that will
be available at retail beginning spring 2014.
In addition, attendees were able to speak firsthand with several
of the Company’s key product developers and designers to receive an
in-depth explanation of the extensive R&D programs that created
the advanced technologies featured in upcoming product lines.
“With more than 600 attendees from around the globe, BauerWorld
2014 was the largest and most expansive yet,” said Kevin Davis,
President and CEO of BPS. “This year we provided our partners with
more than a chance to try the latest products and learn from our
experts. We also provided a behind-the-scenes look into our
performance sports platform to showcase our commitment to R&D
and engineering excellence, which demonstrated to our long-standing
partners and those new to our family exactly how we continue to
create innovative products year after year.”
The highlight of the week-long event was the introduction of
Bauer Hockey’s Back-to-Hockey ’14 product line up. Bauer Hockey
unveiled new revolutionary technologies and its latest product
advancements, including FLEXORB, 37.5TM technology, the BAUER
SUPREME TOTALONE MX3 skate and the BAUER NEXUS 8000 skate.
Highlights of Bauer Hockey’s Back-to-Hockey ’14 product line up
include:
BAUER SUPREME SKATE LINE: Led by the BAUER SUPREME
TOTALONE MX3, the new BAUER SUPREME line of skates continues to
deliver new levels of skating efficiency with its light weight,
anatomical fit and next-generation range of motion technologies.
The BAUER SUPREME TOTALONE MX3 features a new FREE-FLEX tendon
guard that allows for the maximum range of motion and a new
injected one-piece stability lacing system designed for a BAUER
SUPREME fit. It also has a 3FLEX TONGUE with CURV® composite
inserts that let a player customize the flex and performance of the
skate. Like a springboard, the CURV composite inserts respond as a
player skates forward. The top five new BAUER SUPREME skates
feature the TUUK LIGHTSPEED EDGE HOLDER that allows players to
change out broken or dull steel in seconds.
BAUER NEXUS SKATE LINE: The new BAUER NEXUS skate line
combines state-of-the-art technologies with an authentic look and
feel. The elite BAUER NEXUS 8000 features a new CURV composite
quarter package and a three-piece felt tongue with a high-density
metatarsal guard. Its HYDRAMAX 2 liner delivers ultimate comfort
and abrasion protection. The top four BAUER NEXUS skates feature
the TUUK LIGHTSPEED EDGE HOLDER that allows players to change out
broken or dull steel in seconds.
BAUER RE-AKT 100 HELMET: Available in stores this summer,
this revolutionary helmet delivers next-generation protection and
enhanced impact management. The RE-AKT 100 features the new
SUSPEND-TECH 2 liner system with FLEXORB for superior impact
absorption and better rotational management. SEVEN+ embedded in VTX
Technology provides optimal impact management for both high and low
linear energy impacts.
NEW FULL LINE OF PERFORMANCE APPAREL: Bauer Hockey
unveiled several new lines of apparel, including the first launch
of its off-ice training apparel and women-specific base layer, as
well as next-generation protective and base layer apparel. This new
full line of performance apparel is led by the introduction of
FLEXORB and 37.5, which deliver exclusive revolutionary
technologies that advance player performance and protection.
FLEXORB offers exceptional protective properties and flexibility
and will debut in Bauer Hockey’s latest line of protective base
layer. FLEXORB is strategically placed in vulnerable areas, such as
the clavicle or lower rib area, to complement other equipment.
Apparel with 37.5 technology, a state-of-the-art moisture
management innovation, uses body heat to quickly evaporate water
away from an athlete, allowing him or her to dry up to six times
faster. 37.5 technology will debut across Bauer Hockey’s new elite
performance apparel line, as well as in certain protective
equipment.
BAUER NEXUS STICK LINE: The new BAUER NEXUS stick line,
with its TRU mid-kick flex, is ideal for the player looking for a
balanced feel with a quick, effortless release. The BAUER NEXUS
8000 stick features a new POWER SENSE CORE blade that maximizes
power and puck feel while enhancing balance and stability. It also
includes a PURE SHOT blade profile that reduces the amount of blade
deflection – the twisting or opening of the blade while shooting –
improving blade control and accuracy. For added durability, the
BAUER NEXUS 8000 includes eLASTech Technology, a proprietary resin
system that reinforces composite materials and reduces the spread
of micro-fractures.
ABOUT BAUER PERFORMANCE SPORTS LTD.
Bauer Performance Sports Ltd. is a leading developer and
manufacturer of ice hockey, roller hockey, lacrosse, baseball and
softball equipment as well as related apparel. The Company has the
most recognized and strongest brand in the ice hockey equipment
industry, and holds the top market share position in both ice and
roller hockey. Its products are marketed under the BAUER, MISSION,
MAVERIK, CASCADE, INARIA and COMBAT brand names and are distributed
by sales representatives and independent distributors throughout
the world. Bauer Performance Sports is focused on building its
leadership position and growing market share in all product
categories through continued innovation at every level.
Bauer Performance Sports Ltd.MEDIA INQUIRIESTory
Mazzola, 603-430-2111Global Communications
Managermedia@bauerperformancesports.com
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