CLCL Calcol Inc (CE)

CALCOL INC. (CLCL-OTC) MALIBU-COLA BEVERAGE CO. LTD. China subsidiary announced today planned introduction of DRAGON-ADE ENERGY(China TM pending) for the Beijing 2008 Olympics. DRAGON-ADE ENERGY ("BA-WANG-LONG") (China TM pending) is a proprietary formula developed in our laboratories in Beijing. DRAGON-ADE includes Traditional Chinese Medicine ingredients, Aryuvedic herbal elements, electrolytes, amino acids, vitamins and minerals. DRAGON-ADE ENERGY, CALCOL (CLCL-OTC) believes, combines the energy boost of Red Bull and Monster (HANS), the vitamin-enriched qualities of vitaminwater (KO), and the hydration qualities of Gatorade (PEP) with pleasant enjoyable flavors. Lightly carbonated and lightly sweetened either with crystalline fructose or sucralose+ACE-K(diet version), plans are to make DRAGON-ADE initially available in three new unique flavor combinations, pomegranate/blueberry/citrus, cherry-strawberry, and green tea/red tea with peach, and will compliment Malibu-Cola's line of diet and water flavors, Malibu Diet Cola, Malibu Diet Kiwi Strawberry, and Malibu Diet White Grape and Malibu Pure Water (enriched with vitamins and minerals and in various flavors). "We should be able to meet the health and dietary needs of China's emerging middle class consumers numbering more than 300 million who are increasingly conscious as in the United States of what they eat and drink," said Mr. Ji Jun, President of Malibu-Cola. "The health benefits should be complimentary to a healthy lifestyle involving a healthful diet, and a regular exercise regimen, with a good tasting, enjoyable, energy enhancing, and thirst quenching beverage experience." "We are excited by the strong positive response to our diet products, in addition to our regular products. Sales thus far have more than doubled from last year, and with intensive promotional activities planned for this summer, including signing up more distributors to the street vendors, vending machines, and Mom and Pop shops, we expect that our sales should at least quadruple (or even more) for the 2007 year over last year," added Malibu-Cola VP Mr. Xiao Jian Gong. MALIBU-COLA wholly foreign owned enterprise subsidiary of CALCOL INC. Delaware (CLCL-OTC) has fully paid up registered capital of more than US$10 million, with investment activities last year of approximately US $3.5 million dollars, owns and operates a 110,000 sq ft bottling and canning plant with a current capacity of 13 million standard cases per year and a concentrate plant with a capacity of 800,000 units (enough to produce 1.7 billion liters of finished carbonated soft drinks) under the third license for foreign branded soft drinks in China on 10 acres of Beijing. CALCOL INC. (CLCL-OTC) currently manufactures its own concentrates and finished bottled beverages in 500 ml, 1.25 L, 2.0 L, and 2.5 L PET bottles and 355 ml aluminum cans with Chinese brands and trademarks owned by CALCOL INC. (CLCL-OTC) of MALIBU-COLA, MALIBU SUNRISE ORANGE, MALIBU SURF'S UP LEMON LIME, MALIBU LEMON SQUEEZE, MALIBU VERRY CHERRY COLA, MALIBU DIET COLA, MALIBU GOLDEN APPLE, MALIBU DIET KIWI-STRAWBERRY, MALIBU DIET WHITE GRAPE, MALIBU PURE WATER, AND MALIBU DRAGON-ADE ENERGY. MALIBU-COLA sells in more than 300 supermarkets and hypermarkets including Wal-Mart, Trust-Mart, Tesco, Carrefour, Lotus, Wu-Mart, Ren Ren Le, Jingkelong, and Shanghai Lianhua in Beijing and Tianjin, Langfang, Shijiazhuang, Baoding, Tangshan, Qinhuangdao and Cangzhou throughout the province of Hebei. In other news, CALCOL INC. (CLCL-OTC) Chairman Norman C. Kaplan stated "CALCOL INC. (CLCL-OTC) is exploring all possible strategic alternatives for the growth of our Malibu-Cola bottling business in China, given the nationwide sales and distribution agreements we hold with Wal-Mart, Tesco, Carrefour and the other major chains, including Malibu-Cola's planned possible expansion to two additional factories, one in Shanghai area, and one in Shenzhen; possible cooperation with a strategic investment company, or international bottling company partner. "Bottling companies are hot these days, given the recent acquisitions of SoBe and Gatorade by Pepsi (PEP), and Fuze and vitaminwater by Coke (KO). Many of the breweries in China have been acquired in whole or in part over the past few years, as have a number of the soft drink and water bottling companies, by the multi-national giants at significant multiples. There is a lot of consolidation going on in our industry, especially in China. "Location, location, location; in addition to China's booming economy and astonishing rate of growth, we think we are in the right place at the right time with the right products for the Beijing Olympics of 2008, and beyond. We are exploring all possible alternatives to give the maximum return to our investors," said CALCOL (CLCL-OTC) and Malibu-Cola Chairman Norman Kaplan. "We will continue to offer our 1.3 billion Chinese customers new enjoyable flavors and new nutritional and water choices, including both diet and vitamin and mineral and herbal enriched nutriceutical waters. We are pleased to say, it seems that our customers like our flavors very much, and now they will be able to more fully enjoy the health benefits of our products." CALCOL INC. (CLCL-OTC) trades OTC in the United States, is a Delaware registered holding company for China investments, has a high degree of risk, and is a suitable investment only for high net worth accredited, overseas, or institutional investors who are able to assess the risk and can afford to lose their entire investment. This announcement is for information only, is not an offer to buy or sell securities, and should not be relied upon in any investment decision. For further information, contact: Norman C. Kaplan, Chairman and President, CALCOL INC. (CLCL-OTC) and Chairman, Malibu-Cola Beverage Co. Ltd.; Ji Jun, President, Malibu-Cola Beverage Co. Ltd.; and Xiao Jian Gong, VP, Malibu-Cola Beverage Co. Ltd., Beijing East Yanjiao Economic & Technical Development Zone, Beijing 101601 China. Tel: (8610)6159-4104; Fax: (8610) 6159-2166. email: calcol@aol.com. Tel: 216-514-0849; Fax: (216)274-9608. www.calcol.com www.malibu-cola.com