Branded Broadband Channel Adds Video to Leading 'Pet Themed' Internet Destination MIAMI, May 3 /PRNewswire-FirstCall/ -- Connected Media Technologies, Inc. (OTC:CNCM.OB) (BULLETIN BOARD: CNCM.OB) has announced the launch of "MyPetClub TV", a branded online video channel produced and programmed by Connected Media for ItsMyPetClub.com, a leading internet destination for happy pets, healthy pets, and their owners. Connected Media will populate the on-line video channel with content from its NewsProNet library of broadcast news stories, as well as originally produced new content and sponsor supplied content. Leveraging the capabilities of the Brightcove Internet TV service, the MyPetClub TV broadband video channel offers integrated advertising as well as community tools that allow users to easily share videos and add them to their websites and blogs. MyPetClub TV is accessible from the MyPetClub website at http://www.itsmypetclub.com/. "As the online video and advertising markets continue to expand, we are leveraging our production capabilities and established library of proven news stories to create, program and host private label broadband video channels in many different targeted verticals," stated Isidro "Izzy" Gonzalez, President of Connected Media. "The Pet industry is an enormous and active market and ItsMyPetClub.com is already positioned to be a leading destination for the nearly 70 million pet owners in the US. MyPetClub TV is another example of how we use our extensive content library as well as our experienced editorial and production team to enable a website to add a custom branded internet video channel with targeted, professionally produced content." Connected Media's branded broadband video channels such as MyPetClub TV and Wavelife TV offer on-demand streaming, and present premium video content along with multiple advertising and sponsorship opportunities. Produced by award winning journalists and currently syndicated to independent and network owned and affiliated broadcast TV stations under the NewsProNet brand, Connected Media's library of short form feature news stories represent the highest quality production values and journalistic standards and are now available for all emerging media platforms including, broadband, IPTV and mobile devices. "MyPetClubTV is, quite simply, an 'online ESPN for Pet Owners'. It's more evidence of the growing importance of the connected community and its impact on the emerging trend of 'passion marketing'," adds Larry Oliphant, President of DME Sales Systems. "This channel will deliver consistently relevant material that resonates with pet owners in this country and provides marketers with a precisely targeted platform to reach them." About ItsMyPetClub.com MyPetClub (http://www.itsmypetclub.com/) is the online home for happy pets, healthy pets and their owners. Membership is free, and allows users to interact with other pet lovers, view and download free articles from an extensive Pet Care Library, share photos and stories about their pets, make personalized calendars, posters and more and shop for premium pet products in the MyPetClub Boutique! MyPetClub is produced by DME Holdings, the nation's leader in integrated one-to-one direct marketing whose clients include Bayer, AutoNation and Harrahs among others. About DME Based in Daytona Beach, Florida, with offices and affiliates in the US, Latin America, Europe and Asia, DME Holdings includes a network of companies dedicated to excellence in data-driven, customer-focused, integrated marketing and sales systems and solutions. With its in-house data warehousing, hosting capacity for over 800 websites, and multi-media creative and production resources, DME partners with 'best in class' companies and their agencies. Their portfolio of Fortune 50 clients embraces a variety of segments including automotive, health sciences, travel, financial, gaming, timeshare, home improvement, marine, motorcycle, seminar and direct response industries. As Xerox Corporation's World Production Center in the US for variable digital 'on-the-fly' printing, DME also houses the largest Xerox I-Gen facility in this country. For more information: http://www.dmenet.com/ About Connected Media Technologies, Inc. Connected Media is a digital media and content provider offering content and marketing solutions across a broad spectrum of current and emerging media platforms. Connected Media produces and owns a content library of short form broadcast news stories, as well as the NewsProNet, SweepsFeed, HeadsUp!, KnowMoreTV, and Impacto brands. In addition to serving the broadcast television market, Connected Media provides news stories and other content for all digital platforms, including the internet, IPTV and mobile devices. Through NMI, a wholly owned subsidiary of Connected Media, the company creates patented interactive training applications and digital media solutions for clients such as Tourism of Madrid, Argent, Miami Herald Media Company, Skyauction.com and the U.S. Department of Housing and Urban Development. The Company holds exclusive licenses to US Patent #6,101,534, "Interactive, Remote, Computer Interface System", and US Patent #6,952,697, "A Media Validation System." Additional information about Connected Media is available on the Company's web site at http://www.connectedmedia.com/. This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, regarding the company's business strategy and future plans of operations. Forward-looking statements involve known and unknown risks and uncertainties, both general and specific to the matters discussed in this press release. These and other important factors, including the company's ability to prosecute and defend its patents, attract new licensees, maintain the company's relationships with strategic partners and acquire new strategic partners, the company's ability to raise additional capital and other factors mentioned in various Securities and Exchange Commission filings made periodically by the company, may cause the company's actual results and performance to differ materially from the future results and performance expressed in or implied by such forward-looking statements. The forward-looking statements contained in this press release speak only as of the date hereof and the company expressly disclaims any obligation to provide public updates, revisions or amendments to any forward- looking statements made herein to reflect changes in the company's expectations or future events. The Connected Media Technologies, Inc. logo is a trademark of Connected Media Technologies, Inc. DATASOURCE: Connected Media Technologies, Inc. CONTACT: Jeffrey W. Sass, CEO, Connected Media Technologies, Inc., +1- 786-425-0028, Fax: +1-786-425-0067, Web site: http://www.connectedmedia.com/ http://www.itsmypetclub.com/ http://www.dmenet.com/

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