ATLANTA, May 2, 2013 /PRNewswire/ -- Novelis, the
world leader in aluminum rolling and recycling, today announced the
commercial availability of the industry's first independently
certified, high-recycled content aluminum designed specifically for
the beverage can market. With a minimum of 90 percent
recycled aluminum, the Novelis evercan™ aluminum
beverage can body sheet will allow beverage companies to deliver
soft drinks, beer and other popular beverages in a low-carbon
footprint consumer package.
"We are excited to be able to deliver yet another tangible
result of our commitment to sustainable aluminum product
innovation," said Phil Martens,
Novelis President and Chief Executive Officer. "Our Novelis
evercan™ high-recycled content beverage can body
sheet, backed by the industry's first independent certification
program, represents tremendous progress in sustainable consumer
products packaging. As the world's leading supplier of
aluminum beverage can sheet, this is an important step toward
delivering on our ultimate vision of an aluminum can with up to 100
percent recycled content."
Novelis evercan™ aluminum sheet has been certified for
high-recycled content by SCS Global Services, a trusted leader in
third-party environmental, sustainability and food quality
certification, auditing, testing and standards development.
Novelis is initially offering aluminum can body sheet
guaranteed to contain at least 90 percent recycled content.
When combined with the can end made of a different alloy during the
can making process, the new Novelis evercan™ will enable beverage
companies to market their beverages in standard 12-ounce aluminum
cans certified as made from a minimum of 70 percent recycled
content. The Novelis evercan™ aluminum beverage can body
sheet is commercially available now in North America and Europe, and will be available worldwide later
this year.
The company's efforts to increase the recycling of beverage cans
is a key component of its plan to dramatically increase the
recycled content of its products across its global operations to 80
percent by 2020. Already the world's largest recycler of aluminum,
Novelis has announced capital investments of close to $500 million over the last two years that will
double global recycling capacity to 2.1 million metric tons by
2015. Recycling aluminum requires 95 percent less energy, and
produces 95 percent fewer greenhouse gas emissions (GHGs), than
manufacturing primary aluminum.
"This first phase of the Novelis evercan™
high-recycled content initiative serves as a critical catalyst for
Novelis to work more closely with consumer brand customers, our
supply chain partners and other community stakeholders to increase
end-of-life recycling of used beverage containers," said
John Gardner, Novelis Chief
Sustainability Officer. "We encourage wide participation from
other aluminum suppliers, beverage and packaging companies,
retailers and distributors, recyclers, municipalities,
environmental groups and consumers themselves in promoting the use
of more sustainable consumer packaging through aluminum
recycling."
For more information about Novelis evercan™
aluminum beverage can sheet, including images, infographic and a
video, visit novelis.com/evercan.
Quotes from Partners and Supporters:
- SCS Global Services Managing Director Stowe
Hartridge-Beam
"We are pleased to have independently certified the
exceptionally high levels of recycled content in Novelis' aluminum
can sheet, which represents a new benchmark of performance in an
industry that has been long known for its recycling efforts.
Novelis' proven performance is evidence of its commitment to
preserving natural resources, reducing waste and advancing
sustainability."
- Stuart L. Hart, SJ
Johnson Chair in Sustainable Enterprise Professor, Cornell University and author, "Capitalism at the
Crossroads"
"Novelis' launch of the evercan is an important part of its
larger strategy to de-link the production of aluminum from
greenhouse-gas intensive bauxite mining and primary aluminum
production. Through their imagination and collaboration
across the supply chain, they are reinventing the aluminum
industry."
- Jonathon Porritt, Founder
Director, Forum for the Future
"This is a really exciting development. The benefits of using
recycled rather than prime-based aluminum are well understood, and
for Novelis to be able to guarantee 90% recycled content beverage
can body sheet represents a real breakthrough."
About Novelis
Novelis Inc. is the global leader
in aluminum rolling and recycling. For fiscal year 2012, the
company operated in 11 countries, had more than 11,000 employees
and reported revenue of $11.1
billion. Novelis supplies premium aluminum sheet and foil
products to automotive, transportation, packaging, construction,
industrial, electronics and printing markets throughout
North America, Europe, Asia
and South America. Novelis is a subsidiary of Hindalco
Industries Limited (BSE: HINDALCO), one of Asia's largest integrated producers of
aluminum and a leading copper producer. Hindalco is a
flagship company of the Aditya Birla Group, a multinational
conglomerate based in Mumbai,
India. For more information, visit www.novelis.com and
follow us on Twitter at twitter.com/Novelis.
Forward-Looking Statements
Statements made in this
news release which describe Novelis' intentions, expectations or
predictions may be forward-looking statements within the meaning of
securities laws. Examples of forward-looking statements in this
news release include increase in recycling capacity to be achieved
through the company's capital investments. Novelis cautions that,
by their nature, forward-looking statements involve risk and
uncertainty. We do not intend, and we disclaim any obligation, to
update any forward-looking statements, whether as a result of new
information, future events or otherwise. Important risk factors
which could impact outcomes are included under the caption "Risk
Factors" in our Annual Report on Form 10-K for the year ended
March 31, 2012, and our Quarterly
Report on Form 10-Q for the quarter ended December 30, 2012.
SOURCE Novelis