YIWU, China, March 28,
2024 /PRNewswire/ -- Yiwugo.com, the official
website of the Yiwu Commodity Market, is the largest commodity
wholesale market in the world. In recent years, there has been a
remarkable resurgence in the popularity of Hanfu, the traditional
attire of the Chinese nation, particularly among young consumers in
China. This revival has sparked a corresponding surge in
Chinese retro aesthetics, exerting a significant influence on the
accessory industry. Consequently, we are witnessing the widespread
adoption of pearl jewelry, intricate hairpins, and vintage Chinese
motifs in both fashion and accessory trends. The act of
wearing Hanfu, styling hair into traditional buns, and embellishing
oneself with elegant hairpins, alongside wearing horse-faced
dresses, has emerged as a captivating fashion statement among the
youth. These stylish ensembles are increasingly visible in various
renowned landscapes, such as mountains, rivers, ancient temples,
and pagodas, where young people engage in prayers and blessings.
This cultural phenomenon is intricately linked with the Confucian
principle of "doing one's best and accepting fate," as young
individuals actively pursue their aspirations while embracing a
"lying flat" attitude. Through this unique approach, they are
reshaping perceptions of "cultural confidence". Moreover, it is
noteworthy that the popularity of traditional Chinese-style
products extends far beyond national borders, gaining increasing
recognition and admiration worldwide.
Based on the big data collected from the Yiwugo platform, it is
evident that from December 2023 to
March 2024, keywords such as
bracelets, bangles, and wrist beads have consistently maintained a
prominent position in terms of popularity. A closer examination of
the specific order details reveals a significant surge in the sales
of Chinese hairpins and bracelets. Furthermore, there has been a
noticeable uptick in orders for Chinese clothing and
traditional-style apparel, including national-themed fashion. A
substantial portion of these orders involves foreign trade.
Lou Huidong has been running Hunian Jewelry for more than six
years now. His venture began with a genuine passion for
traditional attire, motivating him to assemble like-minded
colleagues from the jewelry industry. Together, they embarked on
crafting a collection of retro-inspired bracelets, bangles, and
wooden bead bracelets, infused with elements of national trend
design. Reflecting on this journey, Lou Huidong remarked, "The
recent surge in popularity over the past two years stands in stark
contrast to the lack of interest in previous years."
Hunian Jewelry's designs incorporate a rich array of elements
deeply rooted in Chinese culture. Symbolic motifs such as the
revered "lotus flower" from Buddhism, the sacred "gourd" from
Taoism, and vibrant features like tassels, auspicious knots, and
the "lu" symbol are prominently featured. When combined with
bohemian-inspired accessories, these elements forge a truly
distinctive and captivating "New Chinese Style" of jewelry. This
fusion of vintage aesthetics and unique cultural elements
seamlessly integrates into daily wear, enabling individuals to
express themselves authentically through their attire and
accessories. Setting itself apart from mainstream
mass-produced items, Hunian Jewelry stands as a beacon of
individuality, often prompting inquiries from friends about
where to purchase these distinctive pieces online. Its design
caters to the younger generation's desire for self-expression
through clothing and accessories.
In 2021, Hunian Jewelry unveiled a vintage-style silver bangle
incorporating elements of tassels and lotus flowers. This
stunning piece is meticulously engraved with scriptures and
embellished with a combination of amber and jade, emanating an
elegant and unique allure. Despite its higher production costs, the
bangle has sustained its popularity even after being on the market
for over three years, boasting an annual sales revenue of more than
200,000 yuan.
Distinguishing itself from Hunian Jewelry's specialization in
Chinese-style retro accessories, YiRan Jewelry, led by its owner
Liu Fang, has been dedicated to
crafting hair clips and related products for over a decade. In
2022, Liu Fang expanded her business
by establishing a factory-direct store and introducing a
captivating collection of antique-inspired hairpins and hair clips.
These products have not only gained popularity in the domestic
market but also sparked a wave of enthusiasm abroad, including
in Portugal.
Keeping pace with the prevailing trend of fashionable Chinese
New Year greetings attire and Chinese-style winter clothing, YiRan
Jewelry introduced an exquisite collection of red velvet
hairpins and hair clips. Adorned with charming details such as
roses, butterflies, and plum blossoms, these accessories quickly
captured the market's attention. Within a short span of two to
three months, YiRan Jewelry successfully sold over 60,000 sets of
these captivating products.
Liu Fang found herself even more
surprised by the unexpected success of a set of seven antique-style
hair clips, featuring elements such as lily of the valley,
butterflies, and wheat spikes, which the company developed in
March 2023 to capitalize on the
growing trend of Chinese cultural influence. Adorned with exquisite
diamond embellishments and crafted using exceptional electroplating
techniques, these hair clips quickly became a sensation in the
Portuguese market. This led to customers both from home and abroad
eager to secure their orders, resulting in sales of over 100,000
sets within a year. To ensure the quality of the product
craftsmanship, they have frequently experienced stock
shortages, with shelves swiftly being emptied upon
restocking.
Liu Fang noted that she has been
able to reach an increasing number of new customers through Yiwugo
since last year, especially those interested in Chinese-style
accessories. The company is actively dedicated to researching
and developing new products to meet this growing demand. Just
one day before the interview, Hunian Jewelry unveiled its latest
creation, the "Nan Hong + Gourd
Amber" bracelet, which received customer orders within its first
day of availability. Looking ahead, the company's focus will be on
launching new products exclusively on the Yiwugo platform, aiming
to attract more like-minded customers who share a passion for
Chinese-style accessories.
The owner of Meimei Clothing, with over 20 years of experience
in Chinese-style fashion, also shared her perspective on the
rising popularity of New Chinese-style fashion. She revealed
that in recent years, there has been a notable surge in popularity
for Chinese-style clothing, and one of her clients from
Shanghai even managed to sell
Chinese-style garments in the American market. Due to her busy
schedule, she confessed that she hasn't had the time to
complete the sample garments for the upcoming spring
season. However, her anticipation for this year's market
prospects remains unwavering.
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SOURCE Yiwugo.com