To the 64% of BBQ-loving Canadians who wish
they had an extra day of summer grilling, Hellmann's is answering
their call
TORONTO, April 18, 2024 /CNW/ - With temperatures rising
and the days getting longer, Canadians across the country are eager
to fire up their grills. According to a recent survey, nearly 2 in
3 Canadians (64%) who grill wish they had an extra day of grilling.
Let's face it, Canadians are ready to start spending more time
outside; while the official start of the summer grilling season
isn't until May 1st,
Hellmann's has launched a petition to ignite the fire on BBQs
across the country one day earlier this year. Introducing May-0,
the proposed replacement of April
30.
To the 64% of BBQ-loving Canadians who wish
they had an extra day of summer grilling, Hellmann's is answering
their call
With May-0 you can get to the summer grilling season and the
month of May even sooner!! Hellmann's Canada invites you to spread the word, light
up your grills, and tell your friends that BBQ season is starting
earlier this year. Join the movement at
http://www.change.org/CanadaNeedsMay0 to shorten April by one
day and replacing it with May-0 because, let's face it,
Canada needs more May-0.
"May-0 is a new occasion that brings us one day closer to BBQ
season, outdoor gatherings with friends and family, and delicious
flavours," said Harsh Pant, Senior Brand Manager for Hellmann's
Canada. "For Canadians, grilling
is an opportunity to bring the people you care about together, and
we at Hellmann's feel the same; what better way to kick start the
grilling season than starting a day early." Recent data shows that
if given an extra day, 73% of Canadians who grill would spend the
day bringing together those they care about while 81% agree that it
is an opportunity to bring these people together. This sentiment is
especially true amongst Gen Z (83%) and Millennial (77%)
Canadians.
No barbecue is complete without the bold and zesty flavours of
summer, and of course Hellmann's mayonnaise. This summer,
Canada's #1 mayonnaise brand[1] is
not only bringing an extra day of summer to Canadians with May-0,
but they're also bringing the perfect new addition to their flavour
line-up with the launch of Hellmann's Chipotle Mayo Sauce. The new
condiment brings the same deliciously creamy taste Hellmann's is
known for with the perfect smokey flavour and mild heat to spice up
dishes all summer long.
Made in Canada, Hellmann's
Chipotle Mayo Sauce contains no artificial flavours with real,
simple ingredients including chipotle peppers that add a smokey and
mild kick, complimented by sweet and zesty notes. This unique
flavour profile is the perfect addition to summer grilling and can
be used with any of Canadian's top five favourite foods to grill –
burgers (74%), steak (63%), chicken (60%), hot dogs/wieners (52%)
and sausages (46%).
*Based on NielsenIQ Discover: Dollar Sales, Mayonnaise &
Spoonable SLD DR , L52W Period Ending March
23, 2024, NATIONAL X NFLD.
About Unilever
Unilever is one of the world's leading suppliers of Beauty &
Wellbeing, Personal Care, Home Care, Nutrition, and Ice Cream
products, with sales in over 190 countries and products used by 3.4
billion people every day. We have 127,000 employees and generated
sales of €60.1 billion in 2022. Over half of our footprint is in
developing and emerging markets. We have around 400 brands found in
homes all over the world. In the United
States and Canada, the
portfolio includes iconic brand such as: Dove, Knorr, Hellmann's,
Magnum, Axe, Ben & Jerry's, Degree, Q-tips, St. Ives, TRESemmé
and Vaseline.
Our vision is to be the global leader in sustainable business and
to demonstrate how our purpose-led, future-fit business model
drives superior performance. We have a long tradition of being a
progressive, responsible business. It goes back to the days of our
founder William Lever, who launched
the world's first purposeful brand, Sunlight Soap, more than 100
years ago, and it's at the heart of how we run our company
today.
For more information on Unilever Canada and its brands visit:
www.unilever.ca
SOURCE Hellmann's Canada