LONDON, April 23,
2024 /PRNewswire/ -- AI is coming to the PC, but
Apple and NVIDIA already have a lock on creative and gaming users,
leaving the volume enterprise market and the developer space as the
main opportunities for the new technology Intel and others have
recently announced, says a new Omdia report.
Omdia's AI PCs: An Emerging Device Class finds that
there are two basic technology options to deliver AI inference on
PCs – one based on a traditional PC architecture enhanced with a
high performance GPU, and one based on a smartphone-style
system-on-chip incorporating dedicated AI acceleration. Some PC
manufacturers have an early lead with the first option, having
begun shipping powerful NVIDIA GPUs as early as 2019, while Apple
essentially defined the second with its Apple Silicon MacBooks.
The PC concept was always intended to be personal, and Omdia
researchers created a range of user personas to understand how
different users' needs for applications and performance
requirements would differ. The "Corporate Warrior" persona, which
describes business users who make heavy use of collaboration tools
and travel frequently, is the biggest and the least well-served by
the two dominant players. As such it is being heavily targeted by
Intel's Core Ultra CPUs as the company battles to break back into
the AI space. However, Arm-based systems like Apple's have an
important edge.
"You can't underestimate the importance of unified memory to AI
on the PC," said Alexander Harrowell, Omdia's Principal Analyst for
Advanced Computing. "The limiting factor for the kind of AI model
you can even run is VRAM – the very popular 7B parameter class of AI models, such as
Mistral-7B, need at least 8GB - and the limiting factor for
performance is memory bandwidth. Arm's investment in its unified
memory architecture going back as far as the 1980s is a major
advantage."
The report is available now in Omdia's Advanced Computing
Intelligence Service and, as well as technology and user
personas, covers the major silicon vendors and PC OEMs.
ABOUT OMDIA
Omdia, part of Informa Tech, is a technology research and
advisory group. Our deep knowledge of tech markets combined with
our actionable insights empower organizations to make smart growth
decisions.
Contact: Fasiha Khan –
Fasiha.khan@omdia.com
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SOURCE Omdia