Guatemala-born brand advances its expansion
into North America with 'national
treasure' fried chicken chain
DALLAS,
April 23,
2024 /PRNewswire/ -- Pollo
Campero's parent company, CMI Foods, opened its
100th fast-casual restaurant in the United States on April 10 as part of its $190 million commitment to growing the brand,
part of CMI's larger $1.8 billion
investment plan.
This significant milestone underscores CMI's
dedication to growth and innovation in the U.S. and its
decades-long business history that began in Guatemala. The 100th location
opening represents CMI's vision to bring Pollo Campero, which has a cult-like following
in Latin America, to millions of
new customers in communities across the nation.
"Each step forward in our growth plan helps to
realize the dream of our founders and is the result of the passion
for the brand that we all share," said CMI Foods Chairman
Juan Jose Gutierrez. "Pollo Campero's expansion in new communities
across the U.S. reflects our larger commitment to creating
opportunities that change lives and delivering exceptional flavors
to families across the globe."
The 100th U.S. Pollo
Campero opened in Miami Gardens,
Florida, but the brand's story began in 1971 as a modest
family-owned restaurant in Guatemala. Its first U.S. location opened in
2002, and the brand has maintained steady and deliberate growth
ever since, bringing the unique flavors of Central America to millions. With a strategic
vision for expansion, Pollo Campero
has ambitious plans to open at least 25 new U.S. restaurants by the
end of this year. It also plans to grow its U.S. footprint to 250
locations by 2028 to fuel the rising consumer demand while keeping
the Guatemalan family's deep-rooted culinary traditions.
"This is just the beginning – if we can do 100,
we can open 1,000," said Campero USA Managing Director and Chief Operating
Officer Luis Javier Rodas. "It's an
exciting time for the brand as we continue to grow our fan base and
spread the passion that so many people in Latin America have for our unique flavors in
the competitive U.S. market."
Much of the $1.8
billion CMI investment will go toward its expansion in
Central America, growing its CMI
Foods division, which includes wheat flour mills and packaged goods
and meat production operations, and technology and sustainability
projects. The investment also highlights the company's positive
economic impact. It is expected to create more than 40,000 direct
jobs globally, fostering economic growth and spurring innovation
and infrastructure improvement.
There are nearly 400 Pollo Campero locations
worldwide in countries that include El
Salvador, Honduras,
Spain, Belize, Brazil, Italy
and more. CMI will soon open its 150th Pollo Campero restaurant in Guatemala.
To learn more about Pollo
Campero, visit us.campero.com.
About CMI Pollo Campero
CMI Pollo
Campero is part of Corporación Multi Inversiones - CMI. For
more than 53 years, it has led the chicken market in the region,
serving more than 80 million customers annually. Campero was
founded in Guatemala in 1971 and
began operations a year later in El
Salvador under the direction of a group of businessmen led
by Mr. Dionisio Gutiérrez G., founder of the company. Subsequently,
the brand expanded to other countries in the region, such as
the United States, Mexico, Honduras and Ecuador, becoming a key business of the CMI
Foods group as part of Corporación Multi Inversiones. With more
than 8,000 employees and nearly 400 restaurants around the world,
Pollo Campero continues to transcend
borders with its traditional flavor and excellent service. In
addition, the brand supports thousands of people through its
projects with social impact, such as Gran Rifa Únete a Ayuvi, which
has supported children with cancer in Guatemala and El
Salvador for more than 23 years, and the Campero Institute,
which has been providing education opportunities to Pollo Campero employees for 30 years. This brand
has become part of families in Latin
America and the United
States, who enjoy its unique flavor and experience in each
of its restaurants year after year, becoming an iconic reference
for Hispanic gastronomic culture. For more information, visit
www.campero.com.
About CUSA Pollo Campero
Family-founded in Guatemala in
1971, Pollo Campero is a
quick-service restaurant specializing in uniquely flavorful chicken
and a diverse menu offering individual and family meals made with
quality ingredients. Using family recipes passed down from
generation to generation and a fried chicken recipe that is
considered a national treasure of Guatemala, Pollo
Campero offers tender, juicy, hand-breaded fried chicken and
slow-marinated, citrus-infused grilled chicken that is always fresh
and prepared daily. Pollo Campero
also offers delicious, hand-crafted sides inspired by the brand's
roots in Latin America. Since its
beginnings as a small, family-owned restaurant, Pollo Campero has grown to 100 locations in
the U.S. and nearly 400 restaurants around the world. To learn
more about Pollo Campero, visit
us.campero.com and follow the flavor on Facebook, Twitter and
Instagram.
MEDIA CONTACT:
Macey
Reed
817-329-3257
macey@spmcommunications.com
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SOURCE Pollo Campero