In the latest Disruption Interruption Podcast episode, host
Karla Jo Helms talks with Lee
Roquet, CEO of Finch, a leading e-commerce marketing firm. They
discuss the importance of ongoing improvements in e-commerce data
management, emphasizing the use of AI and machine learning to gain
insights from large datasets. Roquet highlights the need for
integration across various systems and platforms, promoting a
unified approach to data handling in e-commerce.
TAMPA
BAY, Fla., April 23, 2024 /PRNewswire-PRWeb/ --
Several key challenges businesses face in marketing technology and
data management include data quality, cybersecurity, integration,
and fostering a data-driven culture. Poor data quality can lead to
flawed insights, while cybersecurity concerns threaten financial
losses and reputational damage. (1) In this discussion with
Karla Jo (KJ) Helms, host of the
Disruption Interruption podcast, Lee Roquet, a dynamic leader
renowned for his passion-driven approach to delivering exceptional
customer service, delves into Finch's transformative journey from
traditional e-commerce practices to data-driven strategies. He
unveils new methods reshaping the e-commerce landscape, emphasizing
innovation and transparency. "Our goal is to empower agencies to
not only deliver exceptional results for their clients but also to
thrive in an increasingly competitive market," he explains. "We're
redefining the way agencies approach data, putting the power of
advanced analytics and storytelling at their fingertips."
"If you understand the data, you own the
narrative and can drive collaboration and shared success."
MarTech and E-commerce Data Management
Marketing technology, or MarTech, is a term that encompasses
specific software applications used to build, automate, track, and
improve marketing efforts. Many kinds of industries rely on MarTech
to increase the efficiency of their marketing efforts—and to better
understand what resonates (or does not) with different audiences.
(2)
Data management plays a critical role in the ever-evolving
landscape of e-commerce, through its transformative impact on
customer engagement and business growth. Helms and Roquet
delve into how, by adopting efficient data handling approaches,
e-commerce vendors can unlock valuable insights and enhance the
overall customer experience through personalized recommendations
and targeted marketing efforts. Roquet explains the value of
initiatives like the AI Think Tank and how Finch empowers its team
to drive tangible results and propel business growth.
Roquet also addresses the challenges facing the e-commerce
space, highlighting the need for accountability. "Being an agency
these days is kind of dirty," he expresses. "There's a lot of
overpromising and underdelivering." With Finch's platform, Roquet
aims to address these challenges by centralizing data, enabling
agencies to deliver clear insights and enhance client
relationships.
Empowering E-commerce through Collaborative Storytelling
Roquet emphasizes the significance of storytelling in conveying the
value of data. "If you understand the data, you own the narrative
and can drive collaboration and shared success," he asserts.
Roquet remains committed to driving innovation and empowering
businesses to thrive in an ever-evolving digital ecosystem. By
providing transparent, data-driven insights, the platform fosters
stronger client-agency relationships and facilitates more
meaningful conversations around strategy and performance.
Links:
Disrupting MarTech Data Analysis in eCommerce: Lee Roquet's
Data-Driven Agency Revolution:
https://omny.fm/shows/disruption-interruption/disrupting-martech-data-analysis-in-ecommerce-lee
LinkedIn: https://www.linkedin.com/in/leeroquet/
Company Website: https://finch.com/
Disruption Interruption is the podcast where you will hear from
today's biggest Industry Disruptors. Learn what motivated them to
bring about innovation and how they overcame opposition to
adoption.
Disruption Interruption can be listened to in Apple's
App Store and Spotify.
About Disruption
Interruption™:
Disruption is happening on an unprecedented scale, impacting all
manner of industries— MedTech, Finance, IT, eCommerce, shipping,
and logistics, and more—and COVID has moved their timelines up a
full decade or more. But WHO are these disruptors and when did they
say, "THAT'S IT! I'VE HAD IT!"? Time to Disrupt and Interrupt with
host Karla Jo "KJ" Helms, veteran communications disruptor. KJ
interviews badasses who are disrupting their industries and
altering economic networks that have become antiquated with an
establishment resistant to progress. She delves into uncovering
secrets from industry rebels and quiet revolutionaries that uncover
common traits—and not-so-common—that are changing our economic
markets… and lives. Visit the world's key pioneers that persist to
success, despite arrows in their backs at
http://www.disruption-interruption.com.
About Lee Roquet:
Lee Roquet is the CEO of Finch, a leading e-commerce marketing
company recognized for its data-driven strategies driving revenue
growth. With a global team, Lee focuses on reshaping e-commerce
through prioritizing growth and customer satisfaction. Formerly the
VP of Customer Experience at Finch, he was instrumental in the
company's evolution into a SaaS software leader. Lee also serves as
an Advisory Board Member at Red Pepper Software, contributing to
projects aimed at enhancing customer experiences and driving
business growth. With over 25 years of experience in SaaS, Lee is
acclaimed for his expertise in Experience Management, Customer
Success Operations, and fostering positive team cultures. Notable
roles include Chief Customer Officer at Yellowfin and leadership
positions at DECKED and Marketron. Additionally, he hosts the Finch
Happy Hour Podcast, providing valuable insights to industry
professionals.
About Karla Jo Helms:
Karla Jo Helms is the Chief
Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™.
Karla Jo learned firsthand how
unforgiving business can be when millions of dollars are on the
line — and how the control of public opinion often determines
whether one company is happily chosen, or another is brutally
rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys,
private investigators, and the media to help restore companies of
goodwill into the good graces of public opinion — Karla Jo operates on the ethic of getting it
right the first time, not relying on second chances and doing what
it takes to excel. Helms speaks globally on public relations, how
the PR industry itself has lost its way, and how, in the right
hands, corporations can harness the power of Anti-PR to drive
markets and impact market perception.
References
1. "The Top Data Management Challenges Businesses Face Today and
How to Overcome Them." RSS, 13 Oct.
2023,
http://www.capellasolutions.com/blog/the-top-data-management-challenges-businesses-face-today-and-how-to-overcome-them.
2. "Martech: What It Is, Why It's Important, and Relevant Careers."
Coursera, 30 Jan. 2024,
http://www.coursera.org/articles/martech.
Media Inquiries:
Karla Jo Helms
JOTO PR™
727-777-4619
jotopr.com
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SOURCE Disruption Interruption