Saks Launches Media Network Connecting Brand Partners with Luxury Shoppers, Enhancing Product Discovery
23 Abril 2024 - 9:00AM
Business Wire
Saks, a premier luxury ecommerce platform, has launched the Saks
Media Network, a sophisticated, technology-driven program helping
brands reach the luxury retailer’s customer base with digital
advertising throughout the shopping journey. Saks joins this
rapidly growing vertical in digital advertising, introducing one of
the first retail media networks in luxury retail. Through the Saks
Media Network, which leverages the company’s iconic brand, rich
first-party customer data and robust traffic of over 435 million
annual site visits, brands have the opportunity to boost their
revenue on Saks.com through sponsored product ads and on-site
display banners.
Saks is committed to introducing customers to inspiring fashion,
and aims to advance this mission by helping participating brands
deliver product inspiration and discovery that aligns with
customers’ interests. As the leading expert on the luxury consumer,
Saks is broadening its capabilities to create an inspiring on-site
experience for all luxury shoppers by optimizing the use of
first-party data within the Saks Media Network.
“With the launch of our Saks Media Network, we are expanding our
offerings for brand partners by helping their products reach the
right luxury customers when and where they are actively looking to
purchase,” said Kristin Maa, Senior Vice President, Growth, Saks.
“Our view of the full shopping journey across the Saks Fifth Avenue
digital and physical ecosystem enables meaningful, personalized
customer engagement and product discovery, and the Saks Media
Network is the next step in leveraging our data-driven insights and
industry expertise to enhance the customer experience.”
As the company progresses on its strategy to serve the full
continuum of luxury shoppers, the Saks Media Network will expand
the potential of its iconic brand, rich first-party customer data
and robust site traffic, while strengthening relationships with
brand partners. Saks’ strategic in-house media team leverages
customized strategies to help brand partners drive business,
matching their specific goals with opportunities to achieve them,
supported by comprehensive reporting and insights. Saks maintains
deep relationships with high value luxury consumers at scale, and
the launch of the Saks Media Network brings the opportunity to
engage with this customer segment to a broader set of partners.
Ramy Brook Sharp, Founder and Creative Director of Ramy Brook,
added, “Saks’ Media Network presented an exciting new avenue to
achieve our business goals by increasing our brand’s visibility and
driving improvements in both traffic and revenue for Ramy Brook on
Saks’ ecommerce platform. Saks’ mission to help customers express
themselves through inspiring fashion is closely aligned with our
vision to empower women and help them feel confident wearing Ramy
Brook, so we were thrilled to embrace this new opportunity to
engage with Saks customers.”
About Saks
Saks is the premier ecommerce platform for luxury fashion in
North America. Driven by a mission to help customers express
themselves through relevant and inspiring style, we serve as a
destination to explore and discover the latest from established and
emerging designers. Our expertly curated assortment features
sought-after names in women’s, men’s and kids fashion, as well as
beauty, home and lifestyle merchandise. Through the Saks website
and app, we provide access to professional stylists, inspiring
editorial content and interactive events. Our differentiated
approach seamlessly combines elevated online experiences with
in-person services through an exclusive partnership with the Saks
Fifth Avenue stores.
Visit Saks.com for more information. Follow @saks on Instagram,
TikTok, LinkedIn and Facebook @thesaksman on Instagram and Saks
Fifth Avenue on LinkedIn.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240423862902/en/
Media sakspress@saks.com