Mundial Media and 433Futbol.com, Create An Authentic Destination for Hispanic Soccer Fans, in Anticipation of Copa America 2024, CONCACAF Gold Cup 2025, and World Cup 2026
23 Abril 2024 - 9:30AM
Business Wire
Mundial Media, the leading contextual marketing platform focused
on multicultural audiences, and 433Futbol launch 433Futbol.com, a
technology-enabled soccer platform that produces digital content
covering the intersection of soccer and its culture, focusing on
U.S. Hispanic audiences.
With the launch of 433Futbol.com, Mundial Media will unlock
impactful opportunities for brands and advertisers to align with
the voice of a unique soccer destination in both English &
Spanish. 433Futbol reaches an audience of 1 million+ U.S. Hispanics
across all channels, primarily composed of bilingual Gen Z
readers.
"We're excited to welcome 433Futbol to our digital solutions,
especially with 2024 being such a pivotal year for the soccer
vertical. We look forward to developing brand experiences that
leverage 433Futbol's unique voice, which marries the passion behind
the sport with the culture around it," says Gerry Ramirez, Chief
Growth Officer of Mundial Media.
433Futbol partnered with Mundial Media because it is an
end-to-end platform that can monetize its products through one
instance instead of working with multiple providers. This
partnership allows brands and advertisers to engage with
433Futbol's U.S.-based Spanish and English-speaking audiences with
multiple impactful marketing opportunities, including but not
limited to display, high-impact, video, editorial, social, and
custom content.
"Mundial Media is the only platform with a proven track record
of connecting publishers with U.S. Hispanic audiences via
proprietary hyper-contextual technology. I firmly believe that the
partnership will be essential for our development," says Luis
Gerardo, the Publisher of 433Futbol. "We are thrilled to partner
with Mundial Media to build a compelling destination for soccer
fans and further engage our audience. We are keen to leverage
Mundial Media’s Cadmus AI contextual technology to drive insights
for content creation and monetization opportunities."
The partnership with 433Futbol bolsters Mundial Media's position
as a multicultural digital media ecosystem leader. This
collaboration enhances 433Futbol's ability to connect deeply with
U.S. Hispanic audiences and reinforces Mundial Media's commitment
to diversity and inclusion in digital content.
About Mundial Media
Mundial Media is the only NMSDC-certified minority-owned
contextual marketing platform that enables brands to connect
authentically with diverse audiences. Mundial Media was born out of
the need for an end-to-end marketing platform that marries
best-in-class multicultural learnings with a data-driven platform
to create emotional connections. Mundial Media’s proprietary
contextual engine, Cadmus AI, provides marketers with scale and
reach that is culturally nuanced and differentiated. Given the
market’s turn to privacy-first, Mundial Media targets audiences
through first-party contextual technology rather than third-party
cookies.
About 433Futbol
433Futbol is an international digital media platform focused on
football. 433Futbol harnesses cutting-edge technology to provide an
engaging multimedia experience that connects fans globally. The
platform extends beyond live updates and news; 433Futbol is a hub
for a thriving community of football enthusiasts.
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