NEW
YORK, April 23, 2024 /PRNewswire/ -- The Out of
Home Advertising Association (OAAA), the premier trade group
representing the entire out of home (OOH) advertising industry,
announced today that Michael Kassan
will join its lineup of dynamic speakers at the 2024 OOH Media
Conference taking place April 29 - May
1 in Carlsbad, Calif.
In a fireside chat with Anna
Bager, President & CEO of OAAA, Kassan will discuss his
love for the out of home industry, his background and experience
with the medium, and the vision and opportunity he sees for its
future. He will also share his view on the future of marketing and
what is next for him post-MediaLink.
"It's an exciting time for the OOH industry and the noteworthy
thought leaders we've convened at this year's OOH Media Conference
is reflective of our moment," said Bager. "Attendees will
undoubtedly benefit from hearing Michael's vision for the industry,
as well as his first-hand experiences with out of home."
Kassan is the founder of MediaLink, the media and marketing
industry's most trusted and connected strategic advisory firm,
specializing in identifying areas of opportunity, optimization, and
growth for its clients. He also served as President & CEO of
Initiative Media prior to founding MediaLink in 2003.
Kassan currently serves as Chair of the UJA-New York Marketing
Communications Committee, as well as on the boards of the American
Advertising Federation, the Ad Council, the Hollywood Radio and
Television Society, Project Healthy Minds, and Big Brothers Big
Sisters of America. He is also a member of the board of trustees of
The Whitney Museum of American Art and previously served as
Chairman of the California State Senate Select Committee on the
Entertainment Industry. His accomplishments as a leader in the
media and advertising industries have garnered him many
recognitions, including being named as one of the top media
executives in Ad Age.
The 2024 OOH Media Conference will convene thought leaders,
advertisers, agencies, media owners and creators to participate in
several tracks of curated programming, workshops and networking
sessions. This year's programming will underscore the conference
theme, "Our Moment," highlighting the significance of unity during
this transformative era for OOH. In addition to Kassan, OAAA has
announced a slew of speakers for its tentpole conference,
including:
- Avery Akkineni, CMO,
VaynerX
- Drew Baldwin, Founder,
Tubefilter
- Teresa Buyikian, MediaPost
Editor, Marketing: QSR Weekly
- Jeff Cole, Director at The
Center for the Digital Future at USC Annenberg
- Ian Dallimore, VP of Digital
Growth & GM of Programmatic, Lamar
- Sheena Dougher, VP, Marketing
Communications, Jack in the Box
- Will Flaherty, SVP of Growth, Ro
- Jennifer Frommer, SVP, Partnerships & Creative
Content, Columbia Records and Sony Music
- Laylah Funk, Senior Copywriter
& Creative Strategist, Adore Me
- Kevin Gephart, Principal,
OOHSalesFaster.com
- Marcy Greenberger, Chief
Investment Officer, UM
Worldwide
- Scott Harrison, Founder and CEO,
charity:water
- Gary Kibel, Partner, Davis +
Gilbert LLP
- Sarah Leidy Kelly, Director, Integrated Media at
Olipop
- Sophie Kelly, SVP of Global Tequila and Mezcal Categories,
Diageo
- Randy Kilgore, CRO, Reveal
Media
- Dan Levi, EVP, CMO, Clear
Channel Outdoor
- Lina Maggi, SVP of Partnerships,
BCN Visuals
- Jeremy Male, Chairman, CEO,
OUTFRONT
- Seth Matlins, Managing Director,
Forbes CMO Network
- Kelly Metz, Chief Investment
Officer, OMD USA
- John Osborn, Director, AD Net
Zero
- Shelly Palmer, CEO, The Palmer
Group; Professor, Advanced Media in Residence at S.
I. Newhouse School of Public
Communications, Syracuse
University
- Martin Porter, EVP, Head of OOH,
dentsu
- Michael Provenzano, CEO +
Co-Founder, Vistar Media
- Jennifer Prince, Chief
Commercial Officer, Los Angeles Rams
- Clive Punter, EVP, Chief Revenue
Officer, OUTFRONT Media Costa Del Sol A-E
- Esther Raphael, CMO,
Intersection
- Brian Rappaport, Founder + CEO,
Quan Media Group
- Sean Reilly, President + CEO,
Lamar Advertising
- Janina Santillian, Director,
Brand and Social Marketing at AdoreMe
- Maggie Schmerin, Chief
Advertising Officer, United Airlines
- Kate Scott-Dawkins, Global
President Business Intelligence, GroupM
- Tina Sharkey, Entrepreneur,
Investor and Advisor
- Nik Sharma, CEO, Sharma Brands
- Benjamin Soffer, Founder and
CEO, Spritz Society (@BoyWithNoJob)
- Artis Stevens, CEO, Big Brothers
Big Sisters of America
- Marisa Thalberg, Chief Marketing
& Communications Officer, United Parks & Resorts
- Nick Virginio, Senior Director, Marketing at
nutribullet
- Eric Wei, Co-CEO, Karat
Financial
- Scott Wells, CEO, Clear Channel
Outdoor
- Kaitlyn Wood, Director, Offline
Marketing at Prizepicks
For more information on the 2024 OOH Media Conference and to
register, visit oaaa.ooh2024.com.
About the OAAA 2024 Media Conference
More
than 1,000 attendees are expected at OAAA's 2024 OOH Media
Conference, a vital gathering point embodying the spirit of
collective ambition and unity. The three-day event will feature
dozens of speakers representing all aspects of the industry,
including several tracks of curated programming, workshops, and
networking sessions. This year's theme, "Our Moment," shifts focus
from individual accomplishments to the power of community,
collaboration, and shared experiences within the OOH industry. The
theme underscores the importance of unity among advertisers,
agencies, and media owners. It advocated for a collaborative
approach to overcoming industry challenges and propelling a shared
vision for the future of OOH advertising. Early bird rates end
February 23, 2024. To learn more
about the OOH Media Conference, visit
https://oaaa.ooh2024.com/.
About OAAA
The Out of Home Advertising
Association of America (OAAA) is the national trade association for
the entire out of home (OOH) advertising industry. OAAA represents
over 850 members, including leading media companies, advertisers,
agencies, ad-tech providers, and suppliers. OOH media includes
billboards, street furniture, transit, place-based media, and
digital formats (DOOH) across every sector of the channel. OAAA is
the unifying voice for the industry, the authoritative thought
leader, and the passionate advocate for advancing OOH advertising
in the United States. The
legislative unit of OAAA advocates for the responsible growth of
OOH with federal, state, and local governments. OAAA-member media
companies donate over $500 million
annually in public service advertising. Founded in 1891, OAAA is
headquartered in Washington, DC,
with offices in New York City. To
learn more, visit oaaa.org.
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SOURCE OAAA