VERO
BEACH, Fla., April 24,
2024 /PRNewswire/ -- Watercrest Senior Living
Group proudly announces the promotion of James Brassard to a new executive leadership
role as Director of Market Street Operations. Market Street
Memory Care Residences are luxury communities purposefully designed
and operated by Watercrest Senior Living Group, offering world
class care, multi-sensory programming, diverse culinary
experiences, and unparalleled associate training honoring seniors
with Alzheimer's and dementia.
Brassard joined the Watercrest family in 2019 with extensive
experience in senior living start-ups and turn-around
communities. He successfully led the acquisition turnaround of
their Palm Bay Memory Care community before advancing to Executive
Director of their award-winning Pelican Landing Assisted Living and
Memory Care community.
In his new role as Director of Market Street
Operations, Brassard will drive operational efficiencies and
impactful training platforms while developing and mentoring three
Market Street Memory Care Residence teams in Viera, Palm
Coast, and East Lake,
Florida.
"James has proven to be an impactful and respected leader
driving the growth and collaboration of his teams while ensuring
that our focus prioritizes and honors our seniors,"
says Marc Vorkapich, Principal
and CEO of Watercrest Senior Living Group. "We are confident that
his operational expertise and unique skillset will significantly
strengthen the reputation of excellence in our Market Street Memory
Care Residences."
Brassard is a combat veteran who served in both Afghanistan and Iraq. He received his MBA from Gulf Coast
University and started a non-profit organization to raise money and
awareness for individuals with dementia. He is widely recognized in
the senior living industry for serving the aging population with
understanding and integrity.
"Our Market Street Memory Care Residences are an inspirational
model for innovation and care meaningfully created for our seniors
living with Alzheimer's and dementia," says James Brassard, Director of Market Street
Operations for Watercrest Senior Living Group. "It is a great honor
to collaborate with our talented associates in enhancing our
ability to spark meaningful connections for our residents and their
families."
Watercrest believes that a company's real value is in its
people. "Be the Beacon" is a Watercrest call to action, ensuring
the organization invests in each team member's career development
and goal advancement, fostering a culture where associates are
appreciated for their unique contributions.
About Watercrest Senior Living Group
Watercrest
Senior Living Group was founded to honor our mothers and fathers,
aspiring to become a beacon for quality in senior living by
surpassing standards of care, service and associate training.
Watercrest senior living communities are recognized for their
luxury aesthetic, exceptional amenities, world-class care, and
innovative memory care programming offering unparalleled service to
seniors living with Alzheimer's and dementia. A six-time certified
Great Place to Work, Watercrest Senior Living Group specializes in
the development and operations management of assisted living and
memory care communities and the growth of servant leaders. For
information, visit www.watercrestseniorliving.com.
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SOURCE Watercrest Senior Living Group