Global Toy Company schleich® Expands ‘Share Your Stories’ Initiative While Preparing to Open 100th Flagship Retail Location in North America
25 Abril 2024 - 8:00AM
Business Wire
Kids can now record and share #schleichstories
directly on the brand’s website and in-person at select schleich®
experiential retail locations across the US and Canada.
schleich®, the world’s leading manufacturer of animal characters
and playsets, is amplifying its Share Your Stories initiative.
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Since 2022, the brand that lets imaginations run wild and shapes
storytellers for life has surprised and delighted thousands of kids
who have shared story videos inspired by playing with schleich®
toys. As schleich® continues to encourage kids of all ages to
capture their creativity, the brand is making it easier than ever
to share their stories with the brand community. This year, kids
and their parents can easily record and share their
#schleichstories videos directly on the schleich® website, with
additional opportunities to share in-person at participating
flagship retail locations across North America.
“Since it launched in 2022, our Share Your Stories initiative
has continuously celebrated the magic of imaginative storytelling
in kids of all ages,” said Kelli Masilun, Senior Director of
Marketing for Schleich North America. “The expansion of this
program to integrate our growing footprint of flagship retailers is
a natural way to give kids and families a larger stage and more
ways to have fun together.”
Beginning Saturday, April 27 on National Tell a Story Day, a new
online feature will allow kids and their parents to record and
upload their story videos to the schleich® website using their
smartphones. The same technology will allow kids to create story
videos live at schleich® flagship retail locations. Throughout the
year, kids will also be able to visit select flagship retailers to
share their stories through traveling interactive video kiosks and
during live, in-person storytelling events at three of the newest
schleich® flagship retailers. Events will kick off at the Science
Museum of Oklahoma this July, culminating with a special
celebration at the 100th schleich® flagship installation this fall
marking the end of the campaign.
“Schleich flagship stores feature life-sized schleich®
characters, interactive features and hundreds of schleich® toys and
playsets lined up on the shelves waiting for their tales to be
told. It’s hard to imagine a more perfect setting for inspiring new
stories,” said Masilun. “The new video capture tool on our website,
our traveling video kiosks, and live retailer events make it fun
and easier than ever for kids to share their stories in the moment
they imagine them!”
Throughout the Share Your Stories campaign, schleich® is giving
away hundreds of toys to spark magical storytelling from kids coast
to coast. Kids who share their stories with schleich® will also be
eligible to receive shout-outs on the brand’s social channels,
appear in a schleich® commercial, or receive a $200 shopping spree
at schleich-s.com.
Need inspiration to get started? schleich® Chief Storytelling
Officer, Marcello -- selected from hundreds of kids who auditioned
at FAO Schwarz and via a nationwide talent search in 2021 -- will
be sharing video tips on the brand’s YouTube channel and
website.
For more details on the schleich® Share Your Stories program and
to locate your nearest flagship location, visit
https://us.schleich-s.com/pages/share-your-stories and follow
#schleichstories on Instagram, Facebook and YouTube.
About Schleich
Schleich is one of Germany’s largest toy manufacturers and a
leading international brand of authentic play figurines, igniting
the joy of storytelling in children. Friedrich Schleich founded
Schleich in Schwäbisch Gmünd in 1935. Today, the famous figurines
and sets made by the brand schleich®, are sold in more than 60
countries and have become a beloved feature in children’s rooms
around the world, letting kids’ imagination run wild. A study by
the University of Koblenz confirms that Schleich toys are well
suited to free play. 89% of parents surveyed rated Schleich's play
figurines as particularly stimulating to the imagination. As a
global player with Swabian roots, Schleich now generates more than
60% of its turnover outside of its core market Germany. In 2023,
Schleich had a global turnover of EUR 234 million, selling around
35 million animal figurines. Sustainability is a core commitment:
As a first step, the majority of figurines will be recyclable by
2027. Schleich is also intensively researching recycled materials
for the future production of its toys. In addition, Schleich will
be optimizing and certifying its figurines and packaging to the
standards of the Cradle to Cradle® circular economy to ensure that
resources are reused. The company is owned by Partners Group and
Schleich employees.
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Marissa Lambert Litzky Public Relations
mlambert@litzkypr.com