CHICAGO, April 25,
2024 /PRNewswire/ -- More automation and artificial
intelligence integration, improved capabilities for virtual and
hybrid events, and an emphasis on data-driven insights and
personalisation are what the Event Management Software Market will
see in the future. Furthermore, the future of event management
software will be shaped by sustainability features, integration
with emerging technology, and increased security and
compliance.
The global Event Management Software Market will
grow from USD 15.5 billion in 2024 to
USD 34.7 billion by 2029 at a
compounded annual growth rate (CAGR) of 17.4% during the forecast
period, according to a new report by MarketsandMarkets™. The Event
Management Software Market increasingly emphasizes data analytics
and insights-driven event management. Modern event management
solutions leverage data analytics to track attendee behavior,
measure event performance, and gather feedback for continuous
improvement. By analyzing metrics such as attendance rates, session
popularity, and attendee satisfaction scores, organizers can gain
valuable insights to refine marketing strategies, personalize the
event experience, and maximize event success.
Browse in-depth TOC on "Event Management Software
Market"
200 – Tables
180 - Figures
310 – Pages
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Scope of the Report
Report
Metrics
|
Details
|
Market size available
for years
|
2019–2029
|
Base year
considered
|
2023
|
Forecast
period
|
2024–2029
|
Forecast
units
|
Value (USD
Million/Billion)
|
Segments
Covered
|
Offering, Organization
Size, Event Type, Deployment Mode, and End User
|
Geographies
Covered
|
North America, Europe,
Asia Pacific, Middle East Africa, and Latin America
|
Companies
Covered
|
Some of the significant
Event Management Software Market vendors are Cvent (US), Stova
(US), Eventbrite (US), Zoom (US), RingCentral (US), Zoho
Corporation (India), Momentus Technologies (US), Active Network
(US), RainFocus (US), 6Connex (US), Hubilo (US), Circa (US), Whova
(US), loom (Belgium), Hubb (US), Grenadine Technologies (Canada),
EVENTBOOST (Switzerland), Airmeet (US), Notified (Sweden), and
Kaltura (US).
|
The rise of virtual and hybrid events in response to the
COVID-19 pandemic has further accelerated the adoption of event
management software. Virtual event platforms offer various
features, including live streaming, virtual networking, and
interactive sessions, enabling organizers to host engaging and
immersive virtual experiences. As organizations continue to embrace
virtual and hybrid event formats, the demand for event management
software that supports these formats is expected to grow, driving
further innovation in the market. Major players such as Cvent,
Eventbrite, Bizzabo, Aventri, and EventMobi dominate the Event
Management Software Market. These vendors differentiate through
innovation, user-friendly interfaces, and integrations with
third-party services. As the Event Management Software Market
continues to grow, these significant vendors are expected to remain
at the forefront, driving innovation and shaping the future of
event management.
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The services segment is expected to capture the highest CAGR
during the forecast period by offering segment.
The service type segment of the Event Management Software Market
is segmented into software and services. The services segment
accounted for the highest CAGR during the forecasted period.
Services supplement staff software and offer skills, knowledge, and
solutions to the Event Management Software Market during planning
and execution periods. The services of such companies are mainly
dedicated to implementation support, regular training, and ongoing
technical assistance, ensuring that clients can adequately use the
event management software products they buy. The implementation
support must include making the software conform to a client's
needs, customizing it to the desired features, and integrating it
into the current system to ensure smooth performance. Running the
training allows the users to grasp the possibilities hidden in the
software features comprehensively and are appropriate to maximize
their achievements with the help of event technologies.
Additionally, round-the-clock technical support service gives
clients the choice to contact their support teams or help desks to
solve any version issues, identify the source of the problem, and
thus get timely help as soon as possible. Few program developers
also provide consulting services, such as strategic suggestions for
getting a competitive edge from experienced professionals in
managing and planning events, advising best practices, and giving
industry insights. Finally, services offered within the Event
Management Software Market help the customers meet their
requirements of skill, sources, and support to plan, execute, and
control the event effectively with assurance.
Based on the software, the all-in-one event management
platform segment is expected to hold the largest market share
during the forecast period.
The Event Management Software Market, by software, is segmented
into an all-in-one event management platform, event ticketing &
registration software, event planning software, event marketing
& promotion software, venue management software, and other
software. It is expected that during the forecast period, the
all-in-one event management platform segment is expected to hold
the largest market size and share in the Event Management Software
Market. The Event Management Software Market is a significant
recipient of all-in-one event management platforms, which provide
comprehensive solutions that cover all aspects of event planning,
organization, and execution. The whole system platform combines an
extensive range of functionalities such as event registration,
ticketing, agenda management, marketing automation, and engagement
tools for attendees, among many other things. Event-related
responsibilities are managed from an integrated control center in
one place by these platforms, reducing the complexity of organizing
events, streamlining processes, and improving efficiency.
Additionally, the all-in-one event management platforms offer
convenience and flexibility to event organizers by making it
possible for them to access all necessary tools and resources
through a single interface. This eases coordination and increases
collaboration between event planning team members because it
eliminates any necessity to handle multiple software solutions or
use incompatible systems. Such platforms also have options for
customization, such as templates that can be suitable for various
types of events such as trade fairs, seminars, conferences,
webinars, etc., thus taking care of different needs for organizers
while giving them a tailored experience with their attendees at the
same time. Overall, all-in-one event management platforms play a
pivotal role in driving efficiency, effectiveness, and success in
the planning and execution of events.
North America is projected
to hold the largest market share during the forecast
period.
By region, North America is
projected to hold the most market share in the worldwide Event
Management Software Market in 2024, and this pattern is anticipated
to be valid throughout the forecast period. Event management
software facilitates seamless planning, organization, and execution
processes in the North American region. These software solutions
are comprehensive platforms that streamline venue selection,
attendee registration, marketing, scheduling, and budget
management. With the diverse range of events hosted in North America, including corporate
conferences, trade shows, music festivals, and sports events, event
management software enables businesses and organizations to
coordinate logistics and deliver exceptional experiences to
attendees effectively.
Moreover, its strong financial position enables it to invest
heavily in adopting the latest and leading tools and technologies
to ensure effective business operations. Such advantages help
organizations in this region gain a competitive edge. North America has the first-mover advantage in
adopting new technologies, such as smartphones and cloud platforms.
The area is the headquarters of many large enterprises and hosts
various international events. Enterprises are willingly investing
in North America. The factors
expected to drive the growth of North
America's Event Management Software Market are the stable
economy, technological enhancements, and advanced
infrastructure.
Top Key Companies in Event Management Software
Market:
Some of the significant Event Management Software Market
vendors include Cvent (US), Stova (US), Eventbrite (US), Zoom (US),
RingCentral (US), Zoho Corporation (India), Momentus Technologies (US), Active
Network (US), RainFocus (US), 6Connex (US), Hubilo (US), Circa
(US), Whova (US), loom (Belgium),
Hubb (US), Grenadine Technologies (Canada), EVENTBOOST (Switzerland), Airmeet (US), Notified
(Sweden), and Kaltura (US).
Recent Developments:
- In March 2024, Cvent introduced
new features for attendee engagement, which can easily crop
graphics to meet precise requirements in Attendee Hub and eliminate
the need for external image editing tools. The latest schedule
format allows attendees to view complex agendas, especially in
events with several concurrent sessions.
- In March 2024, Zoom and Swoogo
launched an integration to streamline and increase engagement for
hybrid events. This integration combines Zoom Event's virtual
platform and Swoogo's in-person event management technology to
empower event organizers to reach broader audiences.
- In February 2024, Stova announced
BadgeNext, an enhanced DIY Badging solution designed to make
attendee check-in and badging seamless and easy for event
marketers. The new solution is designed to provide event leaders
and marketers with a flexible, DIY badging option for all their
small- to medium-sized events.
- In May 2023, Eventbrite
introduced AI-powered tools to revolutionize event marketing and
empower creators. These tools help automatically generate
compelling text for event pages, emails, and social media ads,
enhancing creativity, saving time, and streamlining the copywriting
process.
- In November 2023, RingCentral
announced the global availability of RingCentral Events, an
all-in-one solution for virtual, onsite, and hybrid event needs.
Formerly Hopin Events, RingCentral Events is designed to be
immersive and personalized, enabling businesses to provide engaging
experiences that take events to the next level.
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Event Management Software Market Advantages:
- By centralising processes like venue selection, budgeting,
scheduling, and guest management, event management software
improves organisation and efficiency and streamlines the planning
process.
- With features like email notifications, texting, and event
updates, these systems make it easy for event organisers,
suppliers, and attendees to communicate with one another, keeping
everyone informed and involved.
- With features like mobile event apps, online registration, and
customised agendas, event management software improves the guest
experience by giving them quick access to event details, networking
possibilities, and interactive material.
- These technologies ensure that resources are used efficiently
and expenses are kept to a minimum by handling staff scheduling,
inventory tracking, and equipment leases.
- Event managers may make data-driven decisions and consistently
enhance future events with the help of event management software,
which offers analytics and reporting features to track event
metrics, analyse success, and collect participant feedback.
- By providing services like ticket sales, sponsorships, and
exhibitor booths, these platforms let organisers monetize their
events and increase their earnings.
- Through the encryption of sensitive data, the security of
payment transactions, and the implementation of access controls to
safeguard attendee data, event management software guarantees
adherence to data protection requirements and improves
security.
- These systems are adaptable and expandable, supporting a wide
range of events—from intimate gatherings to elaborate
conferences—and providing features that may be tailored to each
specific organizer's requirements.
Report Objectives
- To define, describe, and forecast the global Event Management
Software Market based on offering, organization size, event type,
deployment mode, end user, and region
- To provide detailed information about the major factors
(drivers, opportunities, restraints, and challenges) influencing
the growth of the Event Management Software Market
- To analyze the opportunities in the market for stakeholders by
identifying the high-growth segments of the Event Management
Software Market
- To forecast the market size concerning five central regions -
North America, Europe, Asia
Pacific, the Middle East
& Africa, and Latin America
- To analyze the subsegments of the market concerning individual
growth trends, prospects, and contributions to the overall
market
- To profile the key players of the Event Management Software
Market and comprehensively analyze their market size and core
competencies
- To track and analyze the competitive developments, such as
product enhancements and product launches, acquisitions, and
partnerships and collaborations, in the Event Management Software
Market globally.
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