Acquisition brings BRIX portfolio to more than
300 locations and counting across eight brands
DALLAS, April 26,
2024 /PRNewswire/ -- BRIX Holdings, LLC
("BRIX"), the multi-brand franchising portfolio group specializing
in restaurant brands with superior products including Friendly's,
Red Mango and Orange Leaf, announced
today it has entered into a definitive agreement to acquire all
assets of Clean Juice, the original USDA-certified organic juice
bar franchise. The acquisition is slated to formally close within
the next several weeks.
The acquisition will add more than 75 existing Clean Juice
locations and a dozen more in development to the BRIX network,
bringing the portfolio company's national footprint to more than
300 locations and counting across eight brands.
"Our BRIX portfolio of brands all share a common thread: each
has a unique and differentiated position in their sector with loyal
guests and fans. Clean Juice fits right into that mold with a
strong foundation of beloved and certified organic offerings that
effectively extend our spectrum of "better-for-you" options," said
Sherif Mityas, CEO of BRIX. "We look forward to bringing this great
brand and its passionate franchisees and guests into our portfolio
to support a renewed period of growth and success."
Clean Juice was founded in 2016 by married couple Landon and Kat
Eckles as the first USDA-certified organic juice and food bar
franchise. The entire Clean Juice menu is certified organic across
a wide variety of cold-pressed fresh and bottled juices, smoothies,
wraps, sandwiches, açaí bowls, toasts, salads and other healthy
food options.
"We launched this concept with a vision of redefining the
fast-casual landscape by introducing an option that truly supports
an overall healthy and organic lifestyle," said Landon Eckles, co-founder and CEO of Clean
Juice. "This is the right next step in our brand's journey – we are
confident that Clean Juice will be well positioned for future
growth and success within the BRIX family of brands."
About Clean Juice®
Landon and Kat Eckles started Clean Juice® in 2016 as the first
USDA-certified organic juice and food bar franchise focused on
sharing the importance of an organic, plant-based diet. Clean
Juice® offers only organic cold-pressed fresh and bottled juices,
smoothies, wraps, sandwiches, açaí bowls, toasts, salads, and other
healthy foods in a warm and welcoming retail experience. The
organization has more than 75 open stores, with another 10+ in
development. For more information about Clean Juice®, please visit
www.cleanjuice.com
About BRIX Holdings, LLC:
BRIX Holdings, LLC is a Dallas-based multi-brand restaurant portfolio
company specializing in chains with superior products and
attractive growth prospects. BRIX Holdings focuses on brands that
are both attractive to the rapidly expanding single-unit
owner/operator franchise market segment and have the potential to
grow into national and international award-winning chains. The
current BRIX Holdings portfolio includes Friendly's®, Orange Leaf®,
Red Mango®, Smoothie Factory + Kitchen®, Humble Donut Co.®, Pizza
Jukebox™ and Clean Juice®. For more information about BRIX
Holdings, LLC, please visit www.brixholdings.com
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SOURCE BRIX Holdings